| name | stakeholder-alignment |
| scope | co-consult |
| description | Guides the Change Management Partner through systematic stakeholder mapping, resistance analysis, influence-interest prioritization, and communication strategy development for consulting engagements.
|
| version | 1.0.0 |
| last_reviewed | "2026-06-13T00:00:00.000Z" |
| status | active |
| owner | change-management-partner |
| prerequisites | none |
Context
Use in Phase 1 to establish the stakeholder landscape before any recommendations are made. The outputs directly feed into communications-lead's messaging strategy.
When to Use
- At the start of any consulting engagement before recommendations are drafted
- When navigating complex organizational dynamics with multiple affected groups
- When communication planning requires audience segmentation
- When leadership alignment or resistance risks need to be surfaced early
Execution Steps
-
Stakeholder Identification: List all individuals and groups affected by the engagement
-
Stakeholder Profiling: For each stakeholder document:
- Role and organizational level
- Key concerns and interests
- Current stance (Champion / Supporter / Neutral / Skeptic / Blocker)
- Preferred communication channel and frequency
- Influence level (High/Medium/Low) and Interest level (High/Medium/Low)
-
Influence-Interest Matrix: Plot stakeholders in 2x2 grid:
- High Influence / High Interest → Manage closely
- High Influence / Low Interest → Keep satisfied
- Low Influence / High Interest → Keep informed
- Low Influence / Low Interest → Monitor
-
Resistance Analysis: For skeptics and blockers, document:
- Root cause of resistance
- What would change their stance
- Risk level if not addressed
-
Communication Strategy: For each quadrant, define:
- Message theme
- Channel
- Frequency
- Owner
-
Handoff: Pass structured output to communications-lead for message development
Output Format
- Stakeholder Map (table): Name, Role, Stance, Influence, Interest, Key Concerns, Preferred Channel
- Resistance Risk Register: Stakeholder, Resistance Cause, Risk Level, Mitigation Action
- Communication Strategy Matrix: Quadrant, Message Theme, Channel, Frequency, Owner
Related Skills
- org-readiness-assessment
- change-impact-assessment
- executive-presentation