const automationWorkflow = {
platform: 'HubSpot',
name: 'Lead Nurture - Demo Request',
trigger: {
event: 'form_submission',
form: 'demo-request'
},
enrollment: {
criteria: { lifecycleStage: 'lead', country: 'US' },
suppressions: ['existing_customers', 'competitors']
},
steps: [
{ delay: '0h', action: 'send_email', template: 'demo-confirmation' },
{ delay: '2h', action: 'assign_owner', method: 'round-robin' },
{ delay: '24h', action: 'send_email', template: 'resource-followup', condition: 'not_replied' },
{ delay: '72h', action: 'send_email', template: 'case-study', condition: 'not_engaged' },
{ delay: '7d', action: 'update_property', property: 'nurture_status', value: 'completed' }
],
exitCriteria: [
{ event: 'became_customer' },
{ event: 'replied_to_email' },
{ event: 'booked_meeting' }
],
scoring: {
emailOpen: 5,
emailClick: 10,
pageVisit: 3,
contentDownload: 15
}
};