Better Collective Agency brand guidelines — visual identity, colours, fonts, tone, and design standards. Use this as the reference for anything created under the Better Collective or Abbie May brand. Trigger when the user asks about BC brand colours, fonts, design direction, brand consistency, "does this look on-brand", "what font do we use", "what are our brand colours", "brand guidelines", or any question about how BC or Abbie May should look and sound. Also used as the foundation for any graphic, template, or visual asset created for BC's own channels.
Writes Instagram captions for BCA clients and BC brand accounts. Use when the user asks to write a caption, write copy for a post, caption this video, write the caption for a Reel, or anything involving caption writing for a client or BC itself. Also trigger on "what should the caption say", "write the copy for this", "caption ideas", or any request to write the text that accompanies a piece of content. Works for service-based clients, personal brand clients, and BC's own accounts.
Creates Instagram carousel content for BCA clients and BC brand accounts. Use when the user asks to create a carousel, plan carousel slides, write a carousel script, "carousel ideas", "make a carousel for this", "what should the slides say", "educational carousel", "swipe post", or any request to build a multi-slide Instagram post. Works for service-based clients, personal brand clients, and BC's own accounts. Produces slide-by-slide content with copy, design direction, and a matching caption.
Runs full competitor and trend research for a BCA client across the internet and every major social platform. Use when onboarding a new client, refreshing an existing client's content strategy, looking for content gaps, or asking "what's trending in [client industry]", "what are competitors doing", "what should [client] post about", "research [client industry]", "find content ideas for [client]", "what's working in [niche] right now", or any request involving competitor analysis, trend research, or landscape mapping for a BC client. This skill scans Google, ChatGPT-style search intent, Reddit, YouTube, Instagram, TikTok, and LinkedIn to find what's trending, what's working, and where the white space is. It then outputs a structured research report into the client's Notion strategy doc plus a shortlist of ready-to-script content ideas.
Runs the full BCA client onboarding workflow — brand questionnaire, Notion workspace setup, Instagram takeover checklist, bio creation, strategy document, and kick-off preparation. Use when Abbie says "we have a new client", "onboard [client name]", "set up [client] in Notion", "new client starting", "build out [client name]", "create the onboarding for [client]", or pastes a Fireflies transcript. Also trigger when setting up a new client's Notion page from scratch.
Handles community management for BCA clients — responding to Instagram comments, DMs, and engagement tasks. Use when the user asks to respond to a comment, draft a DM reply, handle community management, engage with the audience, respond to an enquiry in the comments, or anything involving managing the conversation on a client's Instagram account. Also trigger on "what do I say to this", "how should I respond", "reply to this comment", "DM response", or "community management for [client]".
Generates Instagram content scripts and shoot briefs for BCA clients, outputting directly into each client's SHOOT BRIEFS / CONTENT IDEAS database in Notion. Instagram-optimised only. Use this skill whenever the user asks to plan content, script shoots, generate content ideas, build a shoot brief, brainstorm Reels, create a content plan, or fill a client's content database. Also trigger on "what should [client] film", "content ideas for [client]", "script the next shoot", "shoot brief for [client]", "first shoot ideas", or any request involving Instagram content ideation for a BCA client. Trigger when the user mentions a client name alongside words like "content", "ideas", "scripts", "shoot", "brief", "Reels", or "filming". This skill focuses on micro-specific, value-add, niche content — not generic industry ideas. Even if the user only gives a client name, use this skill when content planning is implied.
Quality standards for every graphic, visual asset, or design produced by BCA — for BC brand accounts and for clients. Use when reviewing a design, creating a Canva graphic, briefing a graphic, checking if something is on-brand, or asking "does this look right", "review this graphic", "is this good enough to post", "design brief", or any task involving visual design output. Also use when Courtney or the intern creates a graphic and it needs a quality check before publishing.