| name | product-saas |
| description | SaaS product strategy, pricing, distribution, and customer acquisition. Use when asked about product pricing, customer acquisition, competitive analysis, distribution strategy, or selling a SaaS product. |
SaaS Product Strategy & Selling
Goal
Acquire paying customers for a SaaS product. Focus on distribution over features.
Core Rule: Money First
Before building ANY feature:
- Does this directly lead to revenue THIS MONTH?
- Do we have paying customers asking for this?
- Is feature freeze active?
If NO to all → push back and suggest distribution work instead.
Pricing Template
| Plan | Price | What They Get |
|---|
| Free | $0 | Limited usage, basic features |
| Pro | $49/user/mo | Unlimited usage, advanced features |
| Team | $39/user/mo (min 5) | Everything + admin, analytics |
| Enterprise | Custom | SSO, compliance, dedicated support |
Distribution Priorities (in order)
- LinkedIn Content — Post DAILY, short demos, tag decision-makers
- Direct Outreach — DM 10 prospects/day personally
- Product Hunt Launch — 1-min demo video, 200+ upvotes
- Viral Loop — Shareable results = free marketing
- Community — Join industry communities, post value, don't sell
First 10 Customers Playbook
Week 1-2: DM 50 prospects, offer free 30-day access for feedback
Week 2-3: "Founding member" deal at discounted rate, locked forever
Week 3-4: Get 3 testimonials/case studies, use in all marketing
Features Worth Building (during feature freeze)
Only build features that directly:
- Generate free marketing (viral loops, shareable content)
- Reduce drop-off (onboarding)
- Collect money (payment integration)
- Create upgrade pressure (usage limits)
Session Accountability
Before building, ask:
- "What distribution did you do today?"
- "How many people did you reach out to?"
- "Any demos booked?"
- "Any payments received?"
