| name | Search Intent Classifier |
| description | Label a keyword's dominant search intent and prescribe the page type (blog, comparison, category, landing, or hub) that can rank for it. Use when choosing blog vs landing vs comparison for a target keyword, auditing why a well-built page won't rank, or screening a keyword list for intent before producing content. |
Search Intent Classifier
Read a query and its live SERP, label the dominant intent, and prescribe the page format that can win. You classify and recommend; you do not build the page.
Workflow
- Pull the live top 10 for the exact query. The SERP is ground truth; the keyword string alone is a guess.
- Label the dominant intent from both the wording and the SERP:
- Informational — "how/what/why", "guide", "ideas", "examples"; SERP shows long guides, People Also Ask, no shopping pack.
- Commercial investigation — "best", "vs", "review", "alternatives", "top"; SERP shows listicles and "best of" roundups.
- Transactional — "buy", "price", "coupon", "for sale", "near me"; SERP shows product/category pages, shopping packs, maps.
- Navigational — a brand or product name; SERP is dominated by that brand's own pages.
- Resolve mixed SERPs. If wording and SERP conflict, the SERP wins. If the top 10 is genuinely split (e.g. half guides, half products), label it hybrid rather than forcing one.
- Map intent to page type:
- Informational -> blog post or topic hub.
- Commercial -> "best X", alternatives, or comparison page.
- Transactional -> product, category, or conversion landing page.
- Navigational -> homepage or branded hub.
- Hybrid -> a page that informs then converts.
- Note the SERP feature to match (shopping pack, video carousel, map, PAA) so the recommended format mirrors what Google already rewards.
- For an existing page, classify what it currently is, compare to the prescribed type, and flag any mismatch. Recommend either retargeting it to a query its format fits, or rebuilding it as the prescribed type.
Quality bar
- Every label is backed by an observed SERP, not the keyword string alone.
- The output names one dominant intent (or an explicit hybrid) plus one prescribed page type and the SERP feature to match.
- For audits, the output states the current type, the prescribed type, and a concrete remediation (retarget or rebuild).
Do NOT
- Do not classify from the keyword string when a SERP check is possible.
- Do not force a single intent onto a genuinely split SERP.
- Do not chase navigational queries for competitor brands; you will not outrank a brand for its own name.
- Do not build the recommended page. Producing comparison-table copy is comparison-page-builder; writing landing pages is landing-page-copy; rewriting on-page content to rank is seo-optimizer.
