| name | content-strategy |
| description | Analyzes sales data from Mollie, PayPal, and Exact Online to find top performers and slow movers, layers in seasonality, and produces a prioritized 30-day content brief: what to push, what offers to run, what to hold. Strategic output only — no calendars or assets. Use when the user asks what to post, wants a content plan, asks what's selling, or what to promote this month.
|
Content Strategy
Version: 0.3.0 · Category: Marketing & Sales
Quick start
When an SMB owner asks "what should I post this month?" or "what's my content plan?", this skill:
- Pulls sales data from Exact Online or Mollie/PayPal (transaction history, product/service revenue by date)
- Identifies patterns — top-selling products, slow movers, seasonal trends
- Layers in context — seasonality (user-provided or industry benchmarks), past performance
- Produces a 30-day brief — ranked recommendations of what to push, what to hold, what offers to consider
- Gets owner approval before the brief feeds into
canva-creator for asset generation
The output is strategic only — no calendar scheduling, no creative assets.
Workflow
Step 1: Pre-flight check (Exact Online)
If using Exact Online, verify the business profile is set up:
- Check if industry/sector is populated in the owner's business context.
- If missing: ask "I need your business category to pull the right seasonality benchmarks. What industry are you in?" Store the answer in business context.
- If set, proceed to Step 2.
Note: Mollie and SumUp do not require profile setup.
Step 2: Clarify priorities & metrics
Ask the user:
Step 3: Pull and analyze sales data
Fetch data from the authenticated connector (Exact Online, Mollie, or PayPal):
- Date range: Last 90 days (or full history if <90 days available)
- Extract: Product/service name, date sold, revenue, quantity
Connector-specific notes:
- Exact Online: Fetch invoice line items via P&L and sales invoice API. Industry context from business profile drives seasonality benchmarks.
- Mollie: Fetch payments via the Mollie MCP. Group by product description or metadata tags where available.
- PayPal: Fetch merchant transactions via PayPal MCP. Rate-limiting: If you hit rate limits, pause 30 seconds and retry once. If still blocked: "PayPal is rate-limited. Want to switch to Exact Online or Mollie instead, or I can continue with historical data I already pulled?"
- SumUp: Fetch POS transactions and group by product/item sold.
Fallback: If <3 months of data, use industry seasonality benchmarks for the owner's category (e.g., retail, services, e-commerce).
Identify:
- Top 3–5 performers (by user's chosen metric)
- Bottom 3–5 slow movers (consider holding or repositioning)
- Trending up (gaining momentum in last 30 days)
- Trending down (losing momentum)
Step 4: Layer in seasonality
- User-provided: Weight recommendations against stated seasonal patterns
- Industry benchmarks: For categories without strong user data
- Timing: Flag products that should ramp up/down in the next 30 days
Step 5: Build the 30-day brief
Structure:
- Executive summary (1–2 sentences)
- Push hard (Top 2–3 products/services + recommended content angle)
- Hold steady (Middle performers; maintain visibility)
- Reposition or pause (Slow movers; consider discounting, bundling, or pausing)
- Seasonal opportunities (What's coming next month to position for now)
- Recommended offers (Bundle, discount, or free-trial strategy based on data)
Example length: 200–400 words (brief and actionable).
Step 6: Owner approval & iteration
Present the brief to the owner. Ask:
- "Does this match your gut?"
- "Anything to adjust?"
- "Ready to feed this to canva-creator for asset generation?"
Iterate if needed; once approved, return the final brief as structured JSON (ready for downstream tools).
Gotchas & edge cases
See reference/gotchas.md for common pitfalls.
Examples
See reference/examples/ for worked examples (SaaS, retail, services).
