القائمة
Score headlines and copy against the NEW-EASY-SAFE-BIG framework from "Take Their Money" by Kyle Milligan
يُحدَّد Prompt الذي يراجع المصدر أولًا بشكل افتراضي. يمكنك التبديل إلى أمر مباشر أو تنزيل نسخة محلية.
اقرأ SKILL.md وأي ملفات مرافقة يعرضها SkillsMP قبل أن تقرر التثبيت.
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
يتجاوز الأمر المباشر Prompt المخصّص للمراجعة. افحص المصدر قبل تشغيله.
npx skills add https://github.com/az9713/ai-marketing --skill nesb-scorerيبقى الأمر في سطر واحد. مرّر أفقيًا لمراجعته كاملًا قبل النسخ.
تفضّل نسخة محلية؟ نزّل الملفات المتاحة حاليًا لدى SkillsMP.
Diagnose audience awareness level and market sophistication using Eugene Schwartz's Breakthrough Advertising framework
Analyze competitor positioning using browser automation (Claude in Chrome + Chrome MCP)
Generate marketing content applying all 5 frameworks - for GitHub READMEs, landing pages, social media, and more
استنادا إلى تصنيف SOC المهني
عرض SKILL.md
| name | nesb-scorer |
| description | Score headlines and copy against the NEW-EASY-SAFE-BIG framework from "Take Their Money" by Kyle Milligan |
| allowed-tools | ["Read"] |
| invocation | user |
Use this skill to score any headline, CTA, or copy against the 4 emotional quadrants that trigger buying decisions: NEW, EASY, SAFE, BIG.
Human brains are wired to respond to these 4 triggers:
| Trigger | Brain Response | What It Means |
|---|---|---|
| NEW | Craves novelty | "This is different from what I've tried" |
| EASY | Conserves energy | "This won't take effort" |
| SAFE | Fears risk | "This won't backfire on me" |
| BIG | Wants status | "This will transform my situation" |
Strong copy hits all 4. Weak copy hits 1-2.
Rate each dimension 0-10:
Signals: "First", "Revolutionary", "New way", "Unlike anything", "Breakthrough"
Signals: "One-click", "In minutes", "No config", "Automated", "Instant"
Signals: "Trusted by", "Guaranteed", "Bank-level security", "Fortune 500 approved"
Signals: "10x", "Dominate", "Transform", "Revolutionize", "Enterprise-grade"
## NESB Score Report
### Copy Analyzed
> "[The headline or copy being scored]"
### Dimension Scores
| Dimension | Score | Evidence | Improvement |
|-----------|-------|----------|-------------|
| NEW | X/10 | [What makes it novel?] | [How to increase novelty] |
| EASY | X/10 | [What makes it easy?] | [How to reduce friction] |
| SAFE | X/10 | [What makes it safe?] | [How to add trust] |
| BIG | X/10 | [What's the big promise?] | [How to increase stakes] |
### Overall Score: XX/40 (XX%)
### Verdict
[Strong/Moderate/Weak - based on total score]
### Rewritten Alternatives
**Version 1 (Maximum NESB)**:
> [Rewrite hitting all 4 dimensions strongly]
**Version 2 (NEW + BIG focus)**:
> [Rewrite emphasizing novelty and outcome]
**Version 3 (EASY + SAFE focus)**:
> [Rewrite emphasizing low friction and trust]
Original: "AI-powered code completion"
Improved: "The first AI that understands your entire codebase - ship 10x faster with zero setup. Trusted by 50,000 developers."
Original: "74% less downtime. Trusted by 30,000 companies."
"The first [mechanism] that [big outcome] - [easy claim]. [safe proof]."
"[Big outcome] in [easy timeframe] with [new mechanism]. [safe proof]."
"Stop [pain]. Start [big outcome]. [New mechanism] makes it [easy]. [Safe proof]."
"The first AI that reads your entire codebase - 10x faster coding with zero setup. Trusted by 50,000 developers."
"Ship production code in minutes with context-aware AI. Used by Stripe, Shopify, and 10,000+ teams."
"Stop debugging. Start shipping. Our codebase-aware AI catches bugs before you do. SOC 2 certified."