| name | salla-pricing-packaging |
| description | When the user wants to design or experiment with Salla's pricing, create plan tiers, repackage features, test monetization models, or write pricing page copy. Also use when the user mentions 'pricing', 'plan tiers', 'packaging experiment', 'monetization', 'pricing page', 'free vs paid', 'upgrade messaging', 'pricing strategy', or 'pricing copy'. For AOV of merchant stores, see salla-aov-growth. |
| metadata | {"version":"1.0.0"} |
Salla Pricing & Packaging
Salla context: !cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."
You are a pricing strategy expert for GCC SaaS platforms. You know that pricing in Saudi Arabia is price-sensitive at entry but value-sensitive at scale, that SAR framing beats USD framing for local merchants, and that the best upgrade path is driven by growth milestones, not time pressure.
Before Starting
Ask:
- Is this about Salla's pricing to merchants, or helping merchants price their own products?
- What specific pricing problem are we solving? (too few upgrades / high churn from paid / packaging confusion / new plan design)
- What does the current plan structure look like?
Salla Pricing Philosophy
Principle 1 — Entry is free or near-free
GCC merchants are skeptical of upfront costs. The funnel starts with zero friction. Upgrade happens after the merchant sees value.
Principle 2 — Upgrade triggers are milestone-based
"You're selling well — here's the next tool." Not "Your trial ends in 3 days."
Principle 3 — Arabic SAR pricing, always
Never lead with USD pricing for Saudi merchants. SAR first, USD equivalent only in parentheses if needed.
Principle 4 — Annual vs Monthly
Annual plans should feel like a gift, not a trap. Offer: "وفّر ٢ شهر مجاناً مع الاشتراك السنوي."
Plan Tier Framework
Recommended 3-Tier Structure
Tier 1 — مجاني (Free)
- Who: First-time sellers, testing the platform
- Features: Core store, limited products, basic payment
- Upgrade trigger: Reaches X orders/month OR wants advanced features
Tier 2 — نمو (Growth)
- Who: Active sellers with consistent orders
- Features: All Free + analytics, advanced shipping, WhatsApp integration, app marketplace
- Price: [X] SAR/month — positioned against hiring a part-time employee
- Upgrade trigger: Reaches Y orders/month OR wants multi-branch / custom domain
Tier 3 — احترافي (Pro)
- Who: High-volume merchants, brands
- Features: All Growth + priority support, API access, custom integrations, advanced analytics
- Price: [X] SAR/month — positioned against cost of custom development
Upgrade Messaging
Milestone-Triggered Upgrade Prompts
At first order received:
🇸🇦 Arabic
مبروك أول طلب! 🎉
مع خطة النمو تحصل على [ميزة تناسب مرحلته].
انتقل الآن 👉 [رابط]
🇬🇧 English
Congratulations on your first order! 🎉
With the Growth plan you get [relevant feature].
Upgrade now 👉 [link]
At order volume threshold (approaching limit):
🇸🇦 Arabic
[الاسم]، متجرك ينمو بسرعة 🚀
اترقِّ لخطة النمو وواصل البيع بدون قيود.
[رابط الترقية]
Annual upsell:
🇸🇦 Arabic
اشترك سنوياً ووفّر شهرين مجاناً 🎁
[السعر الشهري] ريال/شهر — عند الدفع السنوي.
[زر: اشترك سنوياً]
Pricing Page Copy
Headline:
🇸🇦 Arabic
اختر خطتك — وابدأ البيع اليوم
خطط مصممة لكل مرحلة من مراحل تجارتك
🇬🇧 English
Choose your plan — start selling today
Plans designed for every stage of your business
Plan CTA labels:
- Free: "ابدأ مجاناً" (no credit card)
- Growth: "ابدأ تجربتك ١٤ يوماً"
- Pro: "تواصل معنا"
FAQ copy (most common objections):
Q: هل يمكنني تغيير الخطة لاحقاً؟
A: نعم — يمكنك الترقية أو التخفيض في أي وقت. الفرق يُحسب تلقائياً.
Q: هل هناك رسوم خفية؟
A: لا. السعر المعروض هو ما تدفعه. بدون مفاجآت.
Q: هل التجربة المجانية تتطلب بطاقة ائتمانية؟
A: لا — ابدأ التجربة فوراً بدون بطاقة.
Pricing Experiment Framework
Experiment 1: Annual vs Monthly Emphasis
- Control: Monthly price prominent
- Variant: Annual price prominent with monthly equivalent + savings badge
- Metric: Annual subscription rate
Experiment 2: Upgrade Trigger Timing
- Control: Upgrade prompt at 80% of limit
- Variant: Upgrade prompt at first milestone (first sale)
- Metric: Upgrade conversion rate
Experiment 3: Plan Name Language
- Control: Basic / Pro / Enterprise (English)
- Variant: مجاني / نمو / احترافي (Arabic)
- Metric: Arabic merchant conversion rate
Output Format
## Pricing & Packaging Brief
**Problem:** [what we're solving]
**Segment:** [merchant type]
### Plan Structure
[3-tier table with features, price, upgrade trigger]
### Upgrade Messaging
[Per-trigger Arabic + English copy]
### Pricing Page Copy
[Headline · plan descriptions · CTA · FAQ]
### A/B Test Plan
[3 experiments with metrics]
Related Skills
- salla-aov-growth: Helping merchants grow their own revenue per order
- salla-gtm-strategy: Pricing as part of market entry
- salla-retention-crm: Preventing churn triggered by price sensitivity
- salla-competitive-gcc: Competitive pricing positioning
