| name | campaign-brief |
| description | Generate a complete influencer campaign brief from a product/objective description. Use when planning any new influencer campaign, writing a brief for creators, or kicking off a new collaboration. |
Campaign Brief Generator
Create a comprehensive influencer campaign brief for: $ARGUMENTS
Brief Structure
Fill in every section below. Ask clarifying questions only if critical information is truly missing — otherwise make smart assumptions and flag them.
1. Campaign Overview
- Campaign name: (memorable, internal-facing)
- Brand / Product:
- Campaign objective: (awareness / consideration / conversion / loyalty)
- Key message: (one sentence the audience should take away)
- Campaign period: (start → end, including lead time)
2. Target Audience
- Primary persona: age, gender, location, interests, pain points
- Secondary persona (if any)
- Platforms where they spend time
- Content formats they engage with most
3. Creator Strategy
- Tier mix: Nano / Micro / Mid / Macro / Mega — how many of each and why
- Niche focus: (e.g., skincare, fitness, parenting, tech)
- Must-have creator attributes: (authenticity markers, aesthetic, values)
- Exclusions: (competitor affiliations, brand-safety red lines)
4. Platform & Format
| Platform | Format | Quantity per creator | Specs |
|---|
| TikTok | | | |
| Instagram | | | |
| YouTube | | | |
| Other | | | |
5. Content Direction
- Tone: (e.g., educational, aspirational, humorous, raw/authentic)
- Must-include: (product shots, key phrases, hashtags, links, discount codes)
- Must-avoid: (competitor mentions, claims, sensitive topics)
- Creative freedom level: Low (scripted) / Medium (guided) / High (concept only)
6. Campaign Mechanics
- Type: Gifting / Paid / Affiliate / Ambassador / Co-creation / Hybrid
- Creator deliverables: (posts, stories, reels, videos — exact counts)
- Brand deliverables to creators: (product, assets, talking points, promo codes)
- Approval process: (rounds, turnaround time, who approves)
7. Timeline
| Milestone | Date | Owner |
|---|
| Brief finalised | | |
| Creator shortlist approved | | |
| Outreach complete | | |
| Contracts signed | | |
| Product shipped to creators | | |
| Content drafts due | | |
| Content approval | | |
| Go-live window opens | | |
| Go-live window closes | | |
| Reporting due | | |
8. Budget
- Total budget:
- Creator fees: (breakdown by tier)
- Product/gifting costs:
- Paid amplification:
- Platform/tool fees:
- Contingency (10%):
9. Measurement
- Primary KPIs: (max 3)
- Secondary KPIs:
- Benchmarks: (what "good" looks like for this campaign type)
- Reporting cadence: (real-time / weekly / post-campaign)
- Attribution method: (UTMs, promo codes, affiliate links, brand lift study)
10. Legal & Compliance
- Disclosure requirements: (#ad, paid partnership tag, etc.)
- Usage rights: (duration, channels, modifications)
- Exclusivity period:
- Key contract clauses:
