Create viral content for social media: Reddit posts, Twitter threads, LinkedIn, YouTube, TikTok, blogs. Use when user wants content to go viral, be engaging, attention-grabbing, or generate engagement.
AUTOMATIC ACTIVATION: Use this skill whenever generating content for social media platforms including Reddit posts, Twitter/X threads, LinkedIn posts, YouTube videos/comments, TikTok scripts, Instagram posts/reels, email subject lines, blog titles, or any content intended for public engagement. Also triggers on "make this viral", "social media post", "catchy headline", "hook", "engagement", "shareable", "go viral", "attention-grabbing", "clickable", "scroll-stopping", "title ideas", "hot take", "more engaging", "subreddit", "thread". Apply to any AI-generated content facing public audience or hostile perception.
Create viral content for social media: Reddit posts, Twitter threads, LinkedIn, YouTube, TikTok, blogs. Use when user wants content to go viral, be engaging, attention-grabbing, or generate engagement.
AUTOMATIC ACTIVATION: Use this skill whenever generating content for social media platforms including Reddit posts, Twitter/X threads, LinkedIn posts, YouTube videos/comments, TikTok scripts, Instagram posts/reels, email subject lines, blog titles, or any content intended for public engagement. Also triggers on "make this viral", "social media post", "catchy headline", "hook", "engagement", "shareable", "go viral", "attention-grabbing", "clickable", "scroll-stopping", "title ideas", "hot take", "more engaging", "subreddit", "thread". Apply to any AI-generated content facing public audience or hostile perception.
license
MIT
metadata
{"author":"ice-ninja","version":"2.1"}
inputs
[{"name":"content_brief","description":"Topic, platform, and target audience for viral content","pointer_type":"parameter"}]
outputs
[{"name":"viral_content","description":"Optimized social media content for the target platform","pointer_type":"output_file"}]
⚠️ BEFORE USING THIS SKILL: Review all files in the resources/ directory. These contain AI tell catalogs, platform templates, refinement protocols, and 40-source research basis required for proper skill execution.
Research Basis
This skill synthesizes findings from 40 documented research sources:
BuzzSumo: 100M headlines study → optimal length is 11 words/65 characters
Outbrain: Negative superlatives outperform positive by 63%
Netflix: 82% of browsing time on thumbnails, 1.8s decision window
Face Psychology: +35-50% CTR with faces in thumbnails
A/B Testing Research: 30-40% CTR improvement over time
Full statistics in resources/research-statistics.md.
Create Viral Content
Make your posts spread. This skill turns forgettable drafts into content that gets shares, comments, and action.
Core Principle: The Deliberative Refinement Loop
Good content doesn't come from one pass. You attack it, fix it, attack again:
Generate initial draft
Attack it from audience perspectives
Identify AI tells and weak points
Refine with human voice
Repeat until unbreakable
The Anatomy of Viral Content
Hook Architecture (First 2 Seconds)
Pattern: Prediction + Stakes
"I think [CONCEPT] is the [YEAR] [CATEGORY] that [OUTCOME]."
Example: "I think deliberative refinement is the 2026 prompt technique that matters most."
Why it works:
"I think" = personal conviction, not corporate announcement
Year = creates FOMO and timeframe
Category = helps reader self-identify
Outcome = stakes that matter
Pattern: Tribal Identity Split
"[TECHNIQUE] separates [WINNERS] from [EVERYONE ELSE]."
Example: "This separates serious builders from prompt tourists."
Why it works:
Creates in-group/out-group
Reader immediately picks a side
Ego investment drives engagement
Pattern: Before/After Compression
"What used to require [OLD COMPLEXITY] now [NEW SIMPLICITY]."
Example: "What used to need 12 models chained together now takes one."
Why it works:
Concrete efficiency gain
"I had no idea" response
Shareable stat
Body Structure: The Build
Required elements (in order):
WHAT - Explain the concept (1-2 sentences max)
HOW - The mechanic with concrete examples
WHY NOW - The breakthrough that makes it possible
PAYOFF - What you can actually build/achieve
Anti-patterns to avoid:
Starting with "why it matters" before explaining "what it is"
Generic benefits without specific mechanics
Selling the sizzle before showing the steak
Closer Architecture (Last 10%)
Pattern: Command, Not Request
BAD: "Try it. Change my mind." (beggy, engagement bait)
GOOD: "Your next [ACTION] shouldn't [OLD WAY]. It should [NEW WAY]."
Example: "Your next prompt shouldn't ask for an answer. It should demand: 'Attack this from three expert perspectives, ground your claims, then revise.'"
Why the command works:
Ends on authority, not weakness
Gives immediate actionable next step
Mirrors the thesis in its structure
AI Tell Detection and Elimination
Kill these on sight:
Transition Tells
❌ "Here's the wild part:"
❌ "Here's the thing:"
❌ "Let's dive in"
❌ "But here's the kicker:"
✅ Direct statement with no transition needed
Enthusiasm Tells
❌ "I'm excited to share"
❌ "This is a game-changer"
❌ "Revolutionary"
✅ Let the content create excitement
Structure Tells
❌ Numbered lists for everything
❌ "First... Second... Finally..."
❌ "In conclusion"
✅ Prose that flows naturally
Engagement Bait Tells
❌ "Change my mind"
❌ "What do you think?"
❌ "Let me know in the comments"
✅ Strong closer that doesn't ask for permission
Corporate Speaks
❌ "Leverage"
❌ "Utilize"
❌ "Implement solutions"
✅ Plain verbs: use, try, build, ship
Punctuation Tells (2024-2025)
❌ Em-dash overuse — like this — everywhere (max 1 per 500 words)
❌ Paragraphs starting with "However," "Moreover," "Overall,"
r/ChatGPT: Practical, show the meta shift, power-user focus
r/singularity: Hype-friendly, maximum viral coefficient
r/LocalLLaMA: Add self-hosting angle
Hacker News: "Show HN:" format, understate rather than overstate
YouTube Comments
Constraints: ~500 chars, must hook in first line, no formatting
Pattern:
[Bold claim in first sentence]. [Mechanic in 2 sentences]. [Why now]. [Call to action or quotable closer].
Twitter/X Threads
Thread structure:
Hook tweet (standalone viral potential)
"Here's how:" transition
3-5 mechanic tweets
Payoff/result tweet
Call-to-action tweet
Per-tweet rules:
Each tweet must standalone
No "1/" numbering (algorithmic penalty)
Use line breaks for readability
End threads with something quotable
LinkedIn
Patterns that perform:
Personal story + professional lesson
"Unpopular opinion:" framing
Contrarian take on industry norm
Before/after transformation
Avoid:
Pure promotional content
Asking for engagement explicitly
Hashtag stuffing
TikTok
Hook constraints: 1-3 seconds to capture, sound-off viewing common
High-performing hooks:
Curiosity: "Most people don't know [surprising fact]..."
Problem: "If you struggle with [problem], watch this..."
Result: "I tried [thing] for [time]. Here's what happened..."
Controversy: "This is why everyone is wrong about [topic]..."
Caption optimization:
Keywords in first 3 words
5-10 words optimal
Hashtags at end, not stuffed
Instagram Reels
Constraints: Vertical 9:16, auto-play, first frame critical
Thumbnail (cover) matters less than:
First frame visual hook
Text overlay in first 2 seconds
Pattern interrupt opening
Carousel posts:
First slide: Hook with curiosity gap
Middle slides: Value delivery
Last slide: Quotable statement or CTA
Email Subject Lines
Optimal length: 30-50 characters (mobile-first)
High-performing patterns:
Curiosity: "Is this why your [metric] is stuck?"
Personal: "[Name], noticed you haven't tried this"
Value: "Get 2x [outcome] with one tweak"
Anti-patterns:
❌ ALL CAPS urgency
❌ "Quick question" (when it's not)
❌ Emoji overload 🚀🔥💡
The Humanization Pass
Done with structure? Run humanize-writing to polish the voice. Same viral hooks, human delivery.
Automatic Integration
If you've got both skills, call humanize-writing directly:
Apply the humanize-writing skill to this draft. Focus on:
- Removing AI vocabulary tells from the content
- Ensuring natural sentence rhythm
- Maintaining the viral hooks I've established
Manual Humanization Checklist
No humanize-writing? Run this instead:
Read aloud test: Does it sound like a human talking to a friend at a bar?
Transition audit: Remove every "Here's the thing" type phrase
Specificity check: Replace every generic noun with a concrete example
Length check: Cut 20% - viral content is always shorter than the draft
Platform-Specific Humanization Calibration
Platform
Humanization Level
Formality Target
Reddit
High
Casual expert
LinkedIn
Medium
Professional but warm
Twitter/X
Medium-High
Punchy, fragmentary OK
YouTube
High
Accessible, conversational
Hacker News
Medium
Technical, understated
Quantitative Thresholds for Viral Content
Check these numbers after humanizing:
Hook strength: First sentence must create curiosity or stakes
AI tells: Zero tolerance for blacklisted phrases (see resources/ai-tells.md)
Word count: Platform-specific (Reddit: 200-400, Twitter: <280 per tweet)
Specificity ratio: ≥1 concrete example per abstract claim
Closer strength: Must end on authority, not request
Ethical Framework
Legitimate Uses
Optimizing your own content for maximum social reach
Improving engagement for genuine value propositions
Learning viral content mechanics for personal skill development
Making AI-generated content pass hostile audience scrutiny
Illegitimate Uses
Astroturfing or coordinated inauthentic behavior
Spreading misinformation with viral mechanics
Impersonating others' expertise or voice
Engagement farming without substance
Disclosure Guidance
Required: When promoting products/services you're paid for
Recommended: When AI assisted in content generation
Not required: For general content creation and ideation
Voice Calibration
Match formality to platform:
Reddit: Casual expert (bar conversation with someone smart)
LinkedIn: Professional but not corporate
Twitter: Punchy, fragmentary ok
YouTube: Accessible, can be slightly more casual
Confidence calibration:
Overconfident = gets attacked in comments
Underconfident = doesn't spread
Target: Strong conviction + specific evidence
Title Generation
⚠️ CRITICAL: Titles determine 70% of content performance. Consult resources/viral-titles.md and resources/title-formulas.md for 50+ formulas.
Research-Backed Title Rules
Optimal length: 11 words / 65 characters (BuzzSumo 100M study)
Magic number: 10 performs best; odd numbers beat even
Negative superlatives: +63% CTR vs positive (Outbrain)
Specific numbers: $1,247 beats $1,000
Quick Formulas (Generate 25+, Pick Best)
Curiosity-Gap: "What [group] won't tell you about [topic]"
Contrarian: "[Common belief] is dead. Here's what's next."
Listicle: "[Number] ways to [achieve X] without [sacrifice]"
How-To: "How to [achieve X] in [timeframe] (step-by-step)"
Prediction: "[Concept] is the [year] [category] that [outcome]"
Negative: "[Number] [topic] mistakes destroying your [metric]"
Title Scoring (Target: 7+)
Criteria
Score 0-3
Curiosity
"Must know" feeling?
Specificity
Numbers, metrics?
Emotion
High-arousal trigger?
Thumbnail Design
⚠️ CRITICAL: Thumbnails drive 70%+ of video performance. Consult resources/viral-thumbnails.md and resources/thumbnail-checklist.md for design protocols.
Research-Backed Thumbnail Rules
Face CTR boost: +35-50% (neuroscience: amygdala activation)
Decision time: 1.8 seconds average (Netflix study)
82% of browsing time spent on thumbnails
Custom thumbnails: 90% of top videos use them
Quick Checklist
Face with clear expression (shock/surprise = highest CTR)
Maximum 3 elements in frame ("Limit Your Lamborghinis")
High contrast colors (test in dark mode)
Text: 3-4 words max, bold sans-serif
Mobile test (legible at 120px width)
Title synergy (complement, don't duplicate)
AI Thumbnail Prompt
[person] with [shocked/surprised] expression, close-up portrait,
[vibrant color] background, studio lighting, high contrast,
YouTube thumbnail style, clean composition, no text
Refinement Protocol
Before you ship, attack the draft:
Pass 1: The Skeptic
"Why should I care? What's actually new here?"
Pass 2: The Expert
"Is this technically accurate? What would an expert nitpick?"
Pass 3: The Scroller
"Would I stop scrolling for this? What's the hook?"
Pass 4: The Competitor
"How is this different from the 10 similar posts?"
Pass 5: The Editor
"What can I cut without losing meaning?"
Examples
Bad → Good Transformation
Before (AI-generated feel):
I'm excited to share a revolutionary new productivity hack that will
change your workflow forever. Here's the thing: most people waste hours
on email. Let's dive into how inbox zero can transform your day. First,
you batch process. Second, you use templates. Finally, you schedule
check-ins. What do you think?
After (human voice):
Email before noon is self-sabotage. Tested this for 3 weeks. No inbox
until 2pm. My deep work hours went from 2 to 4+. That 7:47am Slack
ping? Not your fire. Morning brain builds. Afternoon brain reacts.
Flip the order and you're always playing defense. Two inbox windows:
2pm and 5pm. Handles everything that actually matters.
What changed:
Removed enthusiasm tells ("excited to share", "revolutionary")
Removed transition tells ("Here's the thing", "Let's dive in")