meta-audience-intelligence

name

meta-audience-intelligence

description

Analyze Meta (Facebook/Instagram) audience performance across demographics (age, gender), geos, devices, and audience type (prospecting vs retargeting, lookalike vs custom vs broad, Advantage+ Audience vs original audience) — then recommend targeting changes and segments to add or exclude. Use when the user says "Meta audience analysis", "who is converting on Facebook/Instagram", "Meta audience segments", "refine my Meta targeting", "is Advantage+ Audience working", "lookalike vs broad on Meta", or wants to know which Meta audiences drive performance. Do NOT use for cross-platform/MMM reconciliation.

Read references/workflow.md for the full workflow. Tool surface: see ../meta-auto-optimize/references/meta-mcp-tools.md (verified facebook_ads_* — verify against the live connector).