plugins

This skill should be used when the user asks to "find angles", "generate angles", "ad angles", "selling angles", "creative angles", "hook ideas", "what angles should I test", "brainstorm ad concepts", "creative strategy", "angle brainstorm", or mentions generating advertising angles from research or persona data. Trigger after customer-research or persona-builder has been run, or when the user provides their own research.

This skill should be used when the user asks to "research a product", "find customer voice data", "pull reviews", "what are customers saying about", "research customer pain points", "find real customer language", "VOC research", "voice of customer", "market research for", "find complaints about", "what do people hate about", "pull Reddit data", "pull Amazon reviews", or mentions gathering real customer data from public sources like Reddit, Amazon, Trustpilot, forums, or review sites. This is the foundational research skill — always start here before building personas or angles.

This skill should be used when the user wants to run the full creative strategy pipeline end-to-end — research, personas, and angles in sequence. Trigger on "run the full pipeline", "full creative strategy", "research to angles", "end-to-end creative", "run all three stages", "complete creative analysis", or when the user wants all three creative-strategist stages run as one workflow.

This skill should be used when the user asks to "build personas", "create customer avatars", "who is the target customer", "customer persona", "buyer persona", "demographic profile", "psychographic profile", "who buys this product", "target audience profile", or mentions building, creating, or refining customer personas from research data. Trigger after customer-research has been run, or when the user provides their own research data.

Orchestrated frontend design and build workflow — from design system to polished, reviewed UI. This skill should be used when the user wants to build a complete page or component through a structured design process, or says 'design and build', 'frontend workflow', 'build a page from scratch', 'full design process', or wants the complete discover-scout-design-build-polish-review pipeline. For individual tasks (just polish, just a component, just a review), use the specific skill instead.

Use this skill for anything related to Google Ads, Bing Ads (Microsoft Advertising), or Meta Ads (Facebook/Instagram) — querying account data, pulling reports, analyzing performance, detecting waste, reviewing search terms, auditing campaigns, PMax analysis, budget pacing, anomaly detection, negative keywords, bid changes, or any paid media buying task. Triggers on: "morning brief", "account check", "waste", "search terms", "PMax", "campaign performance", "how are my ads doing", "audit", "negatives", "what should I pause", "budget", "CPA", "ROAS", "impression share", "quality score", "Facebook ads", "Instagram ads", "Meta campaigns", or any ad account question.

This skill should be used when the user asks to "write Google Ads headlines", "create Performance Max ad copy", "write Demand Gen ad descriptions", "design landing page structure for Google Ads", "set up tracking parameters", "create negative keyword lists", "write ad copy for a DTC offer", "plan landing page URLs with UTM parameters", "structure af_source tracking", or discusses ad creative strategy, offer positioning, headline frameworks, or landing page architecture for DTC Google Ads campaigns. Also triggered by questions about asset groups, headline rotation, description writing, or negative keyword strategy.

This skill should be used when the user asks to "plan a Google Ads campaign structure", "set up Performance Max campaigns", "create a PMax account architecture", "segment audiences in Google Ads", "structure a DTC Google Ads account", "plan campaign naming conventions", "design device segmentation strategy", "scale campaigns with duplication", or discusses building a new Google Ads account from scratch for a DTC brand. Also triggered by questions about campaign types, audience splits, budget allocation across campaigns, or Performance Max vs Demand Gen strategy.

This skill should be used when the user asks to "optimize Google Ads campaigns", "adjust budgets and bids", "manage tCPA targets", "review daily campaign performance", "create an optimization cadence", "decide when to pause or scale campaigns", "troubleshoot high CPA", "fix underperforming campaigns", or discusses daily/weekly Google Ads management routines. Also triggered by questions about bid strategy changes, budget reallocation, performance thresholds, or when to pause vs scale a campaign.

This skill should be used when the user asks to "find angles", "generate angles", "ad angles", "selling angles", "creative angles", "unique angles", "hook ideas", "what angles should I test", "brainstorm ad concepts", "creative strategy", "angle brainstorm", or mentions generating, finding, or developing advertising angles from research or persona data. Trigger after customer-research or persona-builder has been run, or when the user provides their own research to derive angles from.

This skill should be used when the user asks to "write ad copy", "write headlines", "write hooks", "Facebook ad copy", "Google ad copy", "primary text", "ad creative copy", "write body copy", "DTC copy", "direct response copy", "landing page copy", "email copy", "write ads for", or mentions writing, creating, or generating text-based advertising copy for DTC products. Trigger after research, personas, and angles are available, or when the user provides an angle and wants it turned into copy.

This skill should be used when the user asks to "research a product", "find customer voice data", "pull reviews", "what are customers saying about", "research customer pain points", "find real customer language", "VOC research", "voice of customer", "customer research for", "pull Reddit data", "pull Amazon reviews", "market research for", "find complaints about", "what do people hate about", "DTC research", or mentions gathering real customer data from public sources like Reddit, Amazon, Trustpilot, forums, or review sites. Use this skill even when the user just names a product category and wants to understand the customer landscape. This is the foundational research skill — always start here before building personas, angles, scripts, or copy.

This skill should be used when the user asks to "build personas", "create customer avatars", "who is the target customer", "customer persona", "buyer persona", "avatar creation", "demographic profile", "psychographic profile", "who buys this product", "target audience profile", or mentions building, creating, or refining customer personas from research data. Trigger after customer-research has been run, or when the user provides their own research/data to base personas on.

This skill should be used when the user asks to "write ad scripts", "write a VSL", "UGC script", "video ad script", "write a script for", "YouTube ad script", "TikTok script", "Facebook ad script", "create video scripts", "direct response script", "sales script", or mentions writing, creating, or generating video or audio ad scripts for DTC products. Trigger after research, personas, and angles are available, or when the user provides an angle and wants it turned into a script.

Deep accessibility audit for web UIs. This skill should be used when the user wants to check accessibility, audit WCAG compliance, fix a11y issues, review keyboard navigation, check screen reader support, or ensure their UI is usable by everyone. Also use when the user says 'check accessibility', 'is this accessible', 'a11y audit', 'WCAG check', 'fix accessibility', 'keyboard navigation', or 'screen reader support'.

Build beautiful, accessible UI components that follow the project's design system. This skill should be used when the user wants to create a component, build a button, card, modal, form element, navigation, or any reusable UI piece. Also use when the user says 'build me a component', 'create a card', 'make a dropdown', 'build a nav bar', 'I need a dialog', or any request to create UI elements from scratch or customize existing ones.

Generate, manage, and enforce a project design system. This skill should be used when the user wants to create a design system, generate design tokens, set up a color palette, define typography scale, extract tokens from existing code, create a .design-system.json, or establish visual constraints for a project. Also use when the user says 'set up my design system', 'create tokens', 'define my palette', 'what colors should I use', or 'standardize my design'.

Assemble full pages and layouts from components. This skill should be used when the user wants to build a page, create a layout, design a landing page, dashboard, settings page, or any full-screen composition. Also use when the user says 'build a page', 'create a layout', 'design my homepage', 'make a dashboard', 'compose a settings page', 'build a hero section', or wants to arrange components into a cohesive full-page experience.

Add the final layer of craft that makes UIs feel great — states, transitions, micro-interactions, loading behavior, and edge cases. This skill should be used when the user wants to polish their UI, add hover effects, improve transitions, create loading states, handle empty states, add micro-interactions, or make their UI feel more refined. Also use when the user says 'polish this', 'make it feel better', 'add some life to this', 'it feels dead', 'add interactions', 'loading state', 'empty state', or 'the details'.

Audit and fix responsive behavior across breakpoints. This skill should be used when the user wants to check responsive design, fix mobile layout, test breakpoints, audit tablet behavior, or ensure their UI works across screen sizes. Also use when the user says 'fix mobile layout', 'check responsive', 'it looks broken on mobile', 'test breakpoints', 'responsive audit', or 'make this work on mobile'.

Review and critique UI for visual quality, consistency, and design craft. This skill should be used when the user wants a design review, visual critique, UI audit, or wants to check if their page looks good. Also use when the user says 'review my UI', 'does this look right', 'critique my design', 'check the visual quality', 'is this polished enough', 'what looks off', or 'review my page design'.

This skill should be used when the user asks for an "account scorecard", "account health check", "Google Ads audit", "account grade", "how healthy is my account", "account assessment", "monthly checkup", "grade my account", "rate my Google Ads", "QS check", "account review", "quarterly review", "optimization readiness", "how good is my account", "account quality", "give my account a grade", or mentions account health scoring, performance grading, optimization readiness, or account quality assessment.

This skill should be used when the user asks to "analyze my ads", "review RSAs", "check ad copy", "ad strength review", "which ads need work", "headline analysis", "ad copy audit", "RSA performance", "asset performance", "are my ads any good", "ad quality check", "which headlines are working", "improve my ad copy", "ad strength is poor", "pinning problems", "messaging diversity", "how are my RSAs doing", "best performing headlines", or mentions ad copy optimization, responsive search ad analysis, headline/description review, or asset label performance.

This skill should be used when the user asks about "competitors", "auction insights", "competitive analysis", "who am I competing with", "competitive landscape", "competitor benchmarks", "market position", "share of voice", "SOV", "who's outranking me", "am I losing to competitors", "impression share by competitor", "overlap rate", "who else is bidding on my keywords", "competitive threats", "new competitors showing up", or mentions competitor research, competitive intelligence, auction performance, or share of voice trends.

This skill should be used when the user asks for a "morning brief", "daily check", "what happened overnight", "Google Ads health check", "what should I worry about", "how are my campaigns doing", "daily summary", "give me the rundown", "anything weird in my account", "how did my ads do yesterday", "what needs attention", "what's going on in my account", or mentions daily monitoring, anomaly detection, Google Ads account health, spend anomalies, or CPA trending.

This skill should be used when the user asks to "connect to Google Ads", "verify connection", "configure my Google Ads account", "check my Google Ads access", "set up Google Ads", "connect my ad account", "test my API connection", "Google Ads credentials", "first time setup", "onboarding", "get started with Google Ads plugin", or mentions Google Ads setup, connection verification, or credential configuration.

This skill should be used when the user asks about "Performance Max", "PMax", "PMax search terms", "what is PMax doing", "PMax placements", "PMax asset performance", "decode my PMax", "is PMax stealing brand traffic", "PMax channel breakdown", "where is PMax spending", "what channels is PMax using", "asset group performance", "PMax negative keywords", or mentions Performance Max analysis, PMax audit, PMax brand exclusions, or PMax cannibalization.

This skill should be used when the user asks to "review profile", "clean up profile", "profile maintenance", "stale watch items", "profile audit", "check my profile", "tidy up the account profile", "my profile is messy", "old watch items", "clean up decision log", "profile hygiene", "outdated targets", or mentions profile cleanup, stale watch items, decision log maintenance, or account profile audit for Google Ads.

This skill should be used when the user asks to "review search terms", "find negative keywords", "check search term report", "clean up search terms", "what are people searching for", "pull my search terms", "SQR", "which search terms are wasting money", "irrelevant searches", "bad search terms", "what queries am I showing for", or mentions search term analysis, n-gram analysis, negative keyword mining, query sculpting, or search term triage.

This skill should be used when the user asks to "find waste", "audit my Google Ads account", "where am I wasting budget", "am I wasting money", "where's my budget going", "which keywords are bleeding money", "why is my CPA so high", "what's eating my budget", "ROAS check", "budget leaks", or mentions Google Ads optimization, spend analysis, budget efficiency, non-converting keywords, or quality score waste.

This skill should be used when the user asks for an "account scorecard", "account health score", "Meta account grade", "Facebook ads grade", "how healthy is my account", "account audit score", "rate my Meta account", "account assessment", "quarterly review", "grade my Meta account", "monthly checkup", "how good is my Meta account", or mentions account scoring, health dimensions, account grading, optimization readiness, or performance grading for Meta Ads.

This skill should be used when the user asks to "analyze my audiences", "audience performance review", "which audiences are working", "audience overlap check", "audience saturation", "lookalike performance", "targeting analysis", "audience health", "audience refresh", "audience efficiency", "are my audiences exhausted", "which targeting is best", "should I refresh my lookalikes", or mentions audience performance, targeting effectiveness, audience exhaustion, overlap detection, or audience strategy review for Meta Ads.

This skill should be used when the user asks about "competitor ads", "what are competitors running", "Meta Ad Library", "Facebook Ad Library", "competitor creative research", "spy on competitor ads", "competitive analysis", "competitor benchmarks", "how do I compare to competitors", "competitor Facebook ads", "Ad Library lookup", "what ads are my competitors running", "I have no idea what competitors are doing", or mentions competitive intelligence, ad library research, competitor creative analysis, or competitive benchmarking for Meta Ads.

This skill should be used when the user asks to "audit my creatives", "creative mix analysis", "what ad formats am I missing", "creative gaps", "creative diversity check", "ad format breakdown", "creative matrix", "creative testing roadmap", "what types of ads should I test", "am I running enough video", "I keep running the same ads", "what creative concepts work", "creative strategy review", "what ads should I make next", or mentions creative categorization, format analysis, concept mapping, creative gap identification, or creative mix optimization for Meta Ads.

This skill should be used when the user asks about "creative fatigue", "ad fatigue analysis", "which ads are dying", "creative lifecycle", "frequency decay", "ad replacement priorities", "creative health check", "how long will my ads last", "days remaining on creatives", "are my ads getting stale", "ad burnout", "frequency is too high", "declining CTR on my ads", "when do I need new creatives", or mentions creative decay, frequency-CTR correlation, ad lifecycle stages, creative replacement planning, or Meta ad fatigue detection.

This skill should be used when the user asks for a "Meta morning brief", "Facebook ads daily check", "how are my Meta campaigns doing", "Instagram ads performance", "Meta account health", "social ads daily summary", "daily Meta check-in", "give me the Facebook rundown", "anything weird in my Meta account", "how did my Facebook ads do yesterday", "what needs attention on Meta", "what's going on with my Instagram ads", "Meta daily report", "Facebook campaign status", or mentions Meta Ads monitoring, Facebook campaign health, social ads anomaly detection, or Meta spend anomalies.

This skill should be used when the user asks to "connect to Meta Ads", "set up Facebook Ads", "configure Instagram Ads", "verify Meta connection", "set up my Meta ad account", "check my Meta Ads access", "test Meta API", "first time Meta setup", "get started with Meta Ads plugin", "Meta Ads onboarding", "Meta Ads credentials", or mentions Meta Ads setup, connection verification, or credential configuration.

This skill should be used when the user asks to "review profile", "clean up profile", "profile maintenance", "stale watch items", "profile audit", "check my profile", "tidy up the account profile", "my profile is messy", "old watch items", "clean up decision log", "profile hygiene", "outdated targets", or mentions profile cleanup, stale watch items, decision log maintenance, or account profile audit for Meta Ads.

This skill should be used when the user asks to "find Meta waste", "audit my Facebook account", "where am I wasting Meta budget", "Meta ads audit", "Facebook spend leaks", "Instagram waste", "social ads optimization", "Meta budget efficiency", "find wasted spend", "am I wasting money on Facebook", "where's my Meta budget going", "which ad sets are bleeding money", "find the waste on Meta", "Facebook ROAS check", "why is my Meta CPA so high", "what's eating my Facebook budget", or mentions Meta Ads waste analysis, Facebook budget efficiency, social ad spend optimization, or Meta spend leaks.

This skill should be used when the user asks for an "account scorecard", "Bing account health check", "Microsoft Ads audit", "account grade", "how healthy is my Bing account", "grade my Bing account", "rate my Microsoft Ads", "Bing QS check", "monthly checkup", or mentions Microsoft Advertising health scoring, performance grading, optimization readiness, or account quality assessment.