name: remotion-direction
description: Use when a Remotion video needs creative direction: hook, visual sequence, scene purpose, motion restraint, and CTA direction before render.
owner_role: Creative Director
status: remotion-wave-1
intents: remotion-direction, video-direction, creative-direction
remotion-direction
Directs the video so it is not a generic slide deck.
Direction rules
- One promise in the first 5 seconds.
- One audience and one job-to-be-done.
- Each scene must change the viewer's belief or move them toward the CTA.
- Motion supports comprehension; it does not decorate dead space.
- Avoid vague hype. Use concrete business outcomes.
Verification checklist