| name | seo-gbp-posting |
| description | Generates an 8-week Google Business Profile posting calendar — 2 GBP posts per week, varied across Offers / Events / Updates / Products, each pre-written with a CTA + image brief + UTM-tracked link. The recurring retention asset that compounds local rankings over months. Use when the user says "GBP posts", "posting calendar", "Google Business Profile content", "8-week plan", or after `seo-gbp-audit` completes and the primary category is correct. |
GBP 8-Week Posting Plan
GBP posts are a continuous freshness signal Google uses for map-pack ranking. Most local businesses post zero. Every Unite-Group-managed client gets a rolling 8-week plan, refreshed weekly, scheduled via the swarm.
When to invoke
- "GBP posts for {brand}" / "8-week plan"
- "Google Business Profile content schedule"
- "posting calendar for {brand}"
- After
seo-gbp-audit confirms primary category is correct
- Standing weekly cron: every Sunday 18:00 AEST for every Unite-Group-managed brand
What it does
Given a business + its industry + 3-5 target keywords:
- Read the brand's BrandConfig (Synthex/packages/brand-config/src/brands/{slug}.ts) for voice, audience, forbidden words.
- Plan 16 posts (8 weeks × 2/week), distributed as:
- 4× Offer (limited promo, with discount + CTA "Call now")
- 4× Event (workshop, open day, on-site demo, before/after walkthrough)
- 4× Update (new equipment, new technician, certification, seasonal advice)
- 4× Product (highlighting a specific service line for SEO depth)
- Each post gets:
- Headline (≤ 58 chars, hooks first 4 words)
- Body (≤ 1,500 chars, but optimised at 180-250 — Google truncates beyond that)
- CTA (one of: Book, Call, Learn more, Order, Sign up)
- Image brief (subject + composition + brand-locked colour palette — handed to
remotion-orchestrator or photo-upload reminder)
- UTM-tracked URL:
?utm_source=gbp&utm_medium=organic&utm_campaign={slug}-{week}-{post_type}
- Schedule date (per the cadence — typically Tue + Fri 09:00 AEST)
- Emit:
~/2nd Brain/2nd Brain/Wiki/gbp-posting-{slug}-{YYYY-MM-DD}.md (human review)~/Pi-Dev-Ops/.harness/gbp-posts/{slug}-{week}.json (machine-readable schedule)- Linear epic with 16 child issues (one per post), tagged
source:gbp-posting
- If the brand has Composio + GBP connection wired: auto-schedule via Composio GBP integration. Else: flag the manual step.
Steps
1. Read BrandConfig + recent posts (avoid duplicates).
2. Pull current local search intent (seo-keywords skill).
3. Generate 16 post drafts via marketing-copywriter using BrandConfig voice.
4. Brand-Guardian pass to enforce design preferences and forbidden words.
5. Schedule (Composio GBP or manual fallback).
6. File Linear epic.
Constraints
- Never post the same headline twice within a 12-week rolling window.
- Never include AI-generated imagery for client posts — only photographed assets or Remotion-rendered brand-locked frames.
- Never use Lucide icons or generic stock-style overlays per
[[design-preferences]].
- Respect
[[no-ad-spend]] — these are ORGANIC GBP posts, not promoted; no "boost this post" recommendations.
- AU-specific holidays + ANZAC Day handled — never post promotional Offers on solemn dates.
- Respect
[[no-slack]] — no Slack-based approval workflow; use the magic-link approval portal at /approvals/[token].
Output
End with explicit recommendation per [[always-recommend]]. Example:
✅ 8-week GBP plan for CCW generated — 16 posts, 4 of each type, all Brand-Guardian PASS, all UTM-tracked. Composio not wired for GBP yet, so 1st batch needs Toby to paste-and-go when back 26 May (3 min total). Linear epic UNI-{xxxx} with 16 child issues. Next move: wire Composio GBP integration as a P3 task so Week 9+ goes fully autonomous.
Related
- Pre-req:
[[seo-gbp-audit]] (Prompt #2)
- Pre-req:
[[seo-page-fix]] (Prompt #14)
- Brand voice:
Synthex/packages/brand-config/src/brands/{slug}.ts
- Composer:
marketing-copywriter
- Gate:
brand-guardian
- Source:
[[research-22-claude-seo-prompts-2026-05-14]] Prompt #7 (recurring retention asset)
