| name | ccw |
| description | Brand context for CCW — Carpet Cleaners Warehouse (ccw-crm-web.vercel.app storefront ccwonline.com.au) — write on-voice, factually-grounded content for this trade-supply CLIENT of Unite-Group. Fires when producing CCW marketing, case-study, or CRM/ERP content (org slug `ccw` → ccw-crm in credential-triage event routing). Loads brand, voice, key entities, and the claims guardrail; keeps the company, the storefront, and the ccw-crm codebase distinct. |
ccw — Carpet Cleaners Warehouse brand context
CCW is a client, not a Unite-Group portfolio business — the first paying instance of the
ccw-crm product. Content about/for CCW uses CCW's own trade-supplier voice, not the Nexus
founder register. Layer the facts below.
Brand
- Company: Carpet Cleaners Warehouse (CCW) — an independent carpet-cleaning-supplies business running a Shopify storefront.
- Storefront:
ccwonline.com.au (the public e-commerce site). Never ccw.com.au (squatted domain — never use).
- CRM/ERP app:
ccw-crm (CleanExpo/CCW-CRM, live ccw-crm-web.vercel.app) — the Unite-Group SaaS product CCW runs. No custom domain yet.
- Relationship: Unite-Group delivers + maintains the AI integration over CCW's CRM-ERP. CCW uses Synthex downstream for marketing automation.
Voice
Practical trade-supplier register — speaks to carpet-cleaning operators buying gear and
consumables. Not the Nexus investigative/founder voice. Case studies about CCW (written for
Unite-Group / Synthex audiences) may use the Nexus voice, but CCW's own customer-facing copy stays
in CCW's supplier tone.
Key entities (real)
- Carpet Cleaners Warehouse (the company) ·
ccwonline.com.au (Shopify storefront).
ccw-crm codebase / ccw-crm-web.vercel.app (the CRM-ERP app; Unite-Group's product).- Synthex (marketing automation, downstream of the CRM-ERP).
What NOT to claim
- CCW is NOT a Unite-Group portfolio business and NOT an acquisition target — it is an independent client.
- Do not conflate the company (Carpet Cleaners Warehouse) with the codebase (
ccw-crm).
- The storefront is
ccwonline.com.au — never ccw.com.au.
- Do not present internal CRM/ERP features as customer-facing storefront features.
- Do not invent product SKUs, pricing, or supplier relationships.
