| name | restore |
| description | Brand context for RestoreAssist (restoreassist.app) — write on-voice, factually-grounded content for the all-in-one professional restoration software. Fires when producing RestoreAssist marketing, sales, docs, social, or email copy (org slug `restore` in credential-triage event routing). Loads brand, voice, key entities, and the claims guardrail so agents never fabricate capabilities. |
restore — RestoreAssist brand context
The software product for professional restoration contractors. Content inherits the
Unite-Group Nexus human voice (~/2nd Brain/2nd Brain/Wiki/nexus-human-voice-2026-05-11.md;
in-repo linter apps/web/src/lib/brand/voice-rules.ts) and layers the facts below.
Brand
- Name / URL: RestoreAssist —
restoreassist.app (NOT .com.au).
- Tagline: "One Software does all your Professional Restoration Needs."
- Market: Australian and New Zealand professional restoration industry. Australian built & designed.
- Positioning: all-in-one system — pull every part of a restoration job into ONE CRM.
Voice
Nexus human voice, tuned for a restoration business owner/technician audience: practical,
field-credible, standards-literate. Open on a named operator (Karen and her five-van crew), show
the artefact (the scope, the moisture reading), earn the verdict. Not hype — the credibility engine
is the standards and the workflow, not adjectives.
Key entities (real — trace every claim to these)
- Three core pillars: Business CRM · Job Management System · Scope and Quotes.
- Six AI-assisted capabilities: Photographs, Mapping, Documentation, Initial Inspection Reports, Scoping, Estimating/Quoting.
- Standards workflows: IICRC S500 (water) and S520 (mould) guided workflows.
- On-site → office: on-site capture (photos, moisture/meter readings, scope), AI report drafting, instant field↔office sync, client portal.
- Integrations: Xero, QuickBooks, ServiceM8, Ascora.
- Data sovereignty: "Your data, stored safe on your server" (self-hosted, on the customer's own server) — the key differentiator.
What NOT to claim
- Do not write the domain as
.com.au — it is restoreassist.app.
- Do not invent capabilities. If it is not in the six AI capabilities, the pillars, or the integration list, it does not exist yet.
- Do not say Australia-only — New Zealand is in scope.
- Do not claim IICRC certifies or endorses the product. The workflows are guided by S500/S520; the product is not an IICRC-accredited entity.
- Do not promise integrations beyond Xero / QuickBooks / ServiceM8 / Ascora without a source.
