القائمة
Generate the opening lead section of long-form DR copy — the first 200-500 words that determine whether the prospect reads or bounces.
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
استنادا إلى تصنيف SOC المهني
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| name | lead-writer |
| description | Generate the opening lead section of long-form DR copy — the first 200-500 words that determine whether the prospect reads or bounces. |
| model | sonnet |
| user-invocable | true |
Generate the opening lead of long-form direct response copy. The lead is the first 200-500 words after the headline — it determines whether a prospect commits to reading or bounces. A great hook earns attention; a great lead earns the next 2,000 words. This skill produces 3 lead variations across different lead types so the copywriter can test or choose the strongest opening for their format (sales page, VSL, advertorial, email).
| Input | Required | Description |
|---|---|---|
product_description | Yes | What the product is, what it does, key features/ingredients/components |
target_audience | Yes | Who the prospect is — demographics, pain points, desires, sophistication level |
lead_type | Yes | One of: story, problem_agitation, curiosity, news, contrarian — or auto to get best-fit recommendation |
key_mechanism | No | The product's unique mechanism (output from /mechanism-ideation) |
format_context | No | Where this lead will be used: sales_page, vsl, advertorial, email, general (default: general) |
Read rmbc-context/SKILL.md to load RMBC framework definitions. The lead sits between the hook (first line) and the body copy — it must sustain the curiosity the hook created while building enough emotional investment to carry the reader into the mechanism reveal.
Determine market awareness level (Eugene Schwartz scale):
Match lead type to awareness level. If lead_type: auto, recommend based on this analysis.
Generate 3 distinct leads (200-500 words each):
If lead_type is specific, write 3 variations of that type. If auto, write the top 3 recommended types.
For each variation, provide:
## Lead Variations: [Product Name]
**Audience:** [target audience summary]
**Awareness Level:** [assessed level]
**Mechanism:** [key mechanism, if provided]
---
### Lead 1: [Type] — Strength: X/5
[Full lead copy, 200-500 words]
**Assessment:**
- Best for: [format]
- Awareness match: [level]
- Risk: [what could cause failure]
---
### Lead 2: [Type] — Strength: X/5
[Full lead copy, 200-500 words]
**Assessment:**
- Best for: [format]
- Awareness match: [level]
- Risk: [what could cause failure]
---
### Lead 3: [Type] — Strength: X/5
[Full lead copy, 200-500 words]
**Assessment:**
- Best for: [format]
- Awareness match: [level]
- Risk: [what could cause failure]
---
## Recommendation
**Strongest lead:** Lead #X
**Reasoning:** [why this lead wins for this product + audience combo]
**Suggested test:** [which two leads to A/B test and why]
Each lead must hook within the first 2 sentences — no slow warmups
Story leads must use specific, concrete details — not generic scenarios
Problem-agitation leads must name real consequences, not vague discomfort
Curiosity leads must tease something specific — not empty intrigue
All leads must transition naturally into a mechanism reveal or body copy
Word count must stay in 200-500 range — leads that run long lose their purpose
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
/hook-battery for the headline/hook that precedes the lead/mechanism-ideation for the mechanism the lead must set up/vsl-script, /lander-copy, or /advertorial-writer/rmbc-copy-auditGenerated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join