القائمة
Optimize order form / checkout page copy for conversion — mobile-first layout, trust elements, guarantee copy, bump offers, and friction reduction using RMBC principles.
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
استنادا إلى تصنيف SOC المهني
| name | order-form-cro |
| description | Optimize order form / checkout page copy for conversion — mobile-first layout, trust elements, guarantee copy, bump offers, and friction reduction using RMBC principles. |
| model | sonnet |
| user-invocable | true |
Optimize order form and checkout page copy for maximum conversion. The order form is where money changes hands — and where most funnels lose 60-80% of their prospects. Every element on this page either builds confidence or creates doubt. This skill outputs optimized copy for every checkout element: headline reinforcement, order summary, trust badges, guarantee, testimonials, urgency, form field labels, and bump offer copy. Mobile-first is mandatory — minimize fields, single-column layout, thumb-friendly buttons.
| Input | Required | Description |
|---|---|---|
product_name | Yes | Product name and brief description |
price_point | Yes | Price, payment plans, and any discount framing |
guarantee | Yes | Money-back guarantee details — duration, terms, process |
target_audience | Yes | Who the buyer is — demographics, pain points, sophistication level |
current_conversion_rate | No | Current checkout conversion rate (if known — enables gap analysis) |
Read rmbc-context/SKILL.md to load RMBC framework definitions. Order form CRO applies RMBC at the point of highest friction — Research reveals the objections that kill conversions, Mechanism reinforcement reminds them WHY they're buying, Brief structures trust-building elements around the form, Copy executes every micro-element to reduce friction and build confidence.
Before writing, identify the top friction sources for this checkout:
| Friction Type | Signal | Impact |
|---|---|---|
| Price shock | Price feels high relative to perceived value | Cart abandonment spike |
| Trust deficit | Prospect doesn't feel safe entering payment info | Form abandonment |
| Complexity | Too many fields, confusing layout, unclear steps | Drop-off mid-form |
| Doubt | "Will this actually work for me?" | Last-second exit |
| Distraction | Navigation, links, competing CTAs on page | Attention leak |
Verify all elements work on a single-column mobile layout:
## Order Form CRO: [Product Name]
**Price:** [price with framing]
**Guarantee:** [guarantee summary]
**Target Audience:** [ICP summary]
**Current Conversion Rate:** [if provided]
---
### HEADLINE
[Headline copy — message-matched to landing page CTA]
### ORDER SUMMARY
[Product description + price anchoring + image note]
### TRUST BADGES
[Badge list + trust statement copy]
### GUARANTEE
[Named guarantee + copy — 2-3 sentences]
### TESTIMONIAL
[1-2 checkout-specific testimonials]
### URGENCY
[Urgency element — only if genuine]
### FORM FIELDS
[Recommended field list with labels + layout notes]
### BUMP OFFER
☐ YES! [Bump offer copy — 1-2 sentences + price]
### SUBMIT BUTTON
**Button:** "[Benefit-driven button text]"
**Micro-copy:** [guarantee reinforcement below button]
---
### MOBILE CHECKLIST
[Pass/fail on each mobile criterion]
---
### CONVERSION NOTES
- **Primary objection addressed:** [which objection and how]
- **Friction points removed:** [what was simplified]
- **Expected lift:** [estimated improvement if current rate provided]
Headline must message-match the CTA the prospect clicked to arrive — any mismatch kills conversions
Form must require the minimum viable fields — every extra field reduces conversion by 5-10%
Guarantee must be visible without scrolling past the form — hidden guarantees don't reduce risk
Submit button must use benefit language — "Submit" and "Pay Now" both reduce click rates
Urgency elements must be genuine — fabricated scarcity destroys trust and invites chargebacks
Bump offer must complement the main purchase — not a random product
Every element must pass the mobile audit — desktop-only checkout is a conversion killer in DTC
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
/lander-copy for the sales page that precedes this checkout/guarantee-writer for extended guarantee copy options/upsell-script for the page that follows successful checkout/funnel-audit to evaluate this checkout in context of the full funnel/funnel-architecture to see optimal checkout placement and flow/rmbc-copy-auditGenerated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join
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