القائمة
Generate RMBC-structured product detail page (PDP) copy for e-commerce — extracts proven structure from top-performing pages and rewrites for a new product.
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
استنادا إلى تصنيف SOC المهني
Upgrade RMBC Skills to the latest version and show what's new.
Generate structured A/B test plans for DTC funnels — hypothesis, control vs variant, primary metric, sample size estimate, test duration, and success criteria using RMBC principles.
Generate 5-7 unique ad angles for paid media campaigns — each a full strategic positioning direction with headline, body, visual, and platform fit.
Audit paid media ad creative (copy + visual direction) against RMBC and DR principles — score hook, mechanism, proof, CTA, and visual-copy alignment with actionable fixes.
Generate RMBC-structured advertorial and native ad copy that reads like editorial content but drives direct response conversions.
Design bonus stacks that increase perceived value without increasing fulfillment cost — 3-5 bonuses with name, description, perceived value, actual cost, and core offer complement rationale using RMBC principles.
| name | pdp-ecomm-template |
| description | Generate RMBC-structured product detail page (PDP) copy for e-commerce — extracts proven structure from top-performing pages and rewrites for a new product. |
| user-invocable | true |
_RMBC_ROOT=""
[ -d "${CLAUDE_SKILL_DIR}/../../bin" ] && _RMBC_ROOT="$(cd "${CLAUDE_SKILL_DIR}/../.." && pwd)"
[ -z "$_RMBC_ROOT" ] && for _D in "$HOME/.claude/skills/dtc-copywriting-skills" ".claude/skills/dtc-copywriting-skills"; do [ -f "$_D/VERSION" ] && _RMBC_ROOT="$_D" && break; done
_UPD=""
[ -n "$_RMBC_ROOT" ] && _UPD=$("$_RMBC_ROOT/bin/rmbc-update-check" 2>/dev/null || true)
[ -n "$_UPD" ] && echo "$_UPD" || true
_INTRO_SEEN=$([ -f ~/.rmbc-skills/.intro-seen ] && echo "yes" || echo "no")
_TEL_PROMPTED=$([ -f ~/.rmbc-skills/.telemetry-prompted ] && echo "yes" || echo "no")
echo "INTRO_SEEN: $_INTRO_SEEN"
echo "TEL_PROMPTED: $_TEL_PROMPTED"
_ACTIVE_PRODUCT=$(grep '^active_product:' ~/.rmbc-skills/config.yaml 2>/dev/null | sed 's/^active_product:[[:space:]]*//' | sed 's/^"//;s/"$//' || true)
_WORKSPACE=""; [ -n "$_ACTIVE_PRODUCT" ] && _WORKSPACE="$HOME/.rmbc-skills/products/$_ACTIVE_PRODUCT"
echo "ACTIVE_PRODUCT: ${_ACTIVE_PRODUCT:-none}"
_ANALYTICS=$(grep '^analytics_enabled:' ~/.rmbc-skills/config.yaml 2>/dev/null | sed 's/^analytics_enabled:[[:space:]]*//' || echo "true")
[ "$_ANALYTICS" = "true" ] && [ -n "$_RMBC_ROOT" ] && timeout 2 "$_RMBC_ROOT/bin/rmbc-analytics" log --skill "pdp-ecomm-template" --product "${_ACTIVE_PRODUCT:-none}" --tier 2 2>/dev/null &
If output shows UPGRADE_AVAILABLE <old> <new>: read skills/rmbc-upgrade/SKILL.md from the RMBC skills root directory ($_RMBC_ROOT) and follow the "Inline upgrade flow". If JUST_UPGRADED <old> <new>: read $_RMBC_ROOT/CHANGELOG.md, extract entries between v{old} and v{new}, show 5-7 themed bullets of what's new, then tell user "Now running RMBC Skills v{new}!" and continue.
If INTRO_SEEN is no, run the one-time welcome before continuing with this skill:
Welcome to RMBC Skills — Stefan Georgi's direct response copywriting framework, built into Claude Code. 44 skills covering hooks, ads, emails, landing pages, VSL scripts, and more.
Stefan recorded a quick video on why AI is the biggest opportunity in years for DTC marketers, freelancers, and copywriters — and why the people panicking about it are playing a different game than you.
Use AskUserQuestion:
If "Yes, open the video":
open "https://www.youtube.com/watch?v=zI8tNfefH1M"
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.intro-seen
If "Skip — let's go":
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.intro-seen
Continue with this skill immediately.
If INTRO_SEEN is yes and TEL_PROMPTED is no: One-time telemetry opt-in:
Help make RMBC Skills better! Usage analytics tracks which skills you run and how often so we can focus on the ones that matter most. Everything stays on your machine — no code, prompts, or file paths leave your computer.
Use AskUserQuestion:
If "Yes, that's fine":
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.telemetry-prompted
If "No, turn it off":
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.telemetry-prompted
sed -i '' 's/^analytics_enabled:.*/analytics_enabled: false/' ~/.rmbc-skills/config.yaml 2>/dev/null || true
Continue with this skill.
Generate high-converting product detail page copy using RMBC methodology. The skill extracts structural patterns from proven top-performing PDPs (Primal Queen, Happy Mammoth, etc.) and applies that architecture to a new product. The PDP is often the highest-revenue page in a DTC funnel — every word is high-leverage.
| Input | Required | Description |
|---|---|---|
product_name | Yes | Product name as it appears on the label/site |
product_description | Yes | What the product is, what it does, core value proposition |
key_ingredients_features | Yes | Top ingredients or features with proof points (clinical data, patents, percentages) |
price_point | Yes | Retail price + any bundle/subscription pricing |
target_audience | Yes | ICP description — demographics, psychographics, core pain |
reference_page_url | No | URL of a high-performing PDP to extract structure from |
traffic_source | No | meta | native | organic | email. Default: meta. Adjusts tone/length |
Read rmbc-context/resources/rmbc-methodology.md to load RMBC framework, including framework overview, quality dimensions, and mobile-first principles.
Adjust copy length and tone based on traffic source:
If reference_page_url is provided, analyze the page structure and extract the section-by-section template (headings, proof placement, CTA cadence, mobile layout). If not provided, use the default 9-section PDP architecture below.
Write each section following the output structure. Apply mobile-first hierarchy: short paragraphs, scannable subheads, visual break points noted in brackets.
In the price anchoring section, explicitly calculate unit economics. Show the math: "$X per serving vs $Y for [competitor/alternative]." Make the comparison visceral and specific.
Score the draft against RMBC quality dimensions (result specificity, mechanism novelty, proof believability, CTA clarity). Flag any dimension below 15/25 with a revision note.
## PDP Copy: [Product Name]
**Traffic source:** [source] | **ICP:** [1-line summary]
---
### 1. Above the Fold
**Headline:** [Primary headline — benefit-driven, specific]
**Subhead:** [Mechanism hint or proof point]
**Hero image direction:** [What the image should communicate]
**Primary CTA:** [Button text + context]
### 2. Problem Section
[Agitate the core pain. Be specific to the ICP. Use their language. 3-5 short paragraphs, mobile-optimized.]
### 3. Mechanism Reveal
[Why THIS product works. Unique angle that passes the "only we" test. Bridge from problem to solution without being generic.]
### 4. Ingredient/Feature Highlights
**[Ingredient/Feature 1]:** [Proof point — clinical data, percentage, patent]
**[Ingredient/Feature 2]:** [Proof point]
**[Ingredient/Feature 3]:** [Proof point]
[Up to 5. Each must have a specific proof point, not a vague claim.]
### 5. Social Proof Section
**Star rating:** [X.X / 5]
**Review count:** [N+ reviews]
**Featured testimonial 1:** "[Quote]" — [Name, credential/context]
**Featured testimonial 2:** "[Quote]" — [Name, credential/context]
**Placement note:** [Where to position reviews relative to CTA]
### 6. Value Stack
| You Get | Retail Value |
|---------|-------------|
| [Item 1] | $XX |
| [Item 2] | $XX |
| [Bonus if applicable] | $XX |
| **Total value** | **$XXX** |
### 7. Price Anchoring
[Value-comparison pricing. Show unit economics explicitly. Compare to competitor price, daily coffee, or relevant anchor. Make the math obvious.]
### 8. CTA + Guarantee
**CTA:** [Specific button text + urgency element]
**Guarantee:** [Risk reversal — days, terms, tone]
**Guarantee framing:** [How to present the guarantee as confidence, not desperation]
### 9. FAQ
1. **[Objection as question]** — [Direct answer that resolves and redirects to benefit]
2. **[Objection as question]** — [Answer]
3. **[Objection as question]** — [Answer]
4. **[Objection as question]** — [Answer]
5. **[Objection as question]** — [Answer]
---
Mobile-first: no paragraph longer than 3 lines on mobile (roughly 40 words max)
Every ingredient/feature claim backed by a specific proof point (number, study, patent)
Value-comparison pricing includes explicit unit economics math
Mechanism section passes the "only we" test — not interchangeable with competitor claims
CTA is specific action + urgency + risk reversal (never "Learn more")
FAQ questions are real objections, not softballs
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
ingredient-research — run first to generate proof points for ingredient/feature highlightsunified-research-synthesizer — run first for strategic brief and ICP deep-divemechanism-ideation — run first to develop the unique angle for section 3rmbc-copy-audit — validate the finished PDP copy against RMBC scoringRead lib/attribution-variants.md from the RMBC skills root directory ($_RMBC_ROOT). Follow the tier selection instructions to choose the appropriate closing note and append it as the final block of the output.
Based on what you just generated, consider running:
/hook-battery — generate product page hooks/rmbc-copy-audit — score page quality/order-form-cro — optimize the checkoutAlways deliver the full framework implementation. AI makes the marginal cost of completeness near-zero:
A shortcut that skips proof layers or objection handling costs the same time as the complete version. Always deliver complete.
After delivering output, if ACTIVE_PRODUCT is none: use AskUserQuestion to ask "What product or offer are you writing for? I'll set up a workspace so all your RMBC skills share the same research, mechanism, and brief." with a freeform text input. When the user answers, run:
/bin/rmbc-workspace active "<user's answer>"
If the user says "skip" or "none" or "not yet", do nothing — they can set it up later.