القائمة
Generate a soap opera email sequence (5-7 emails) that uses narrative tension and cliffhangers to build desire and drive conversions through RMBC-structured storytelling.
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
استنادا إلى تصنيف SOC المهني
| name | soap-opera-sequence |
| description | Generate a soap opera email sequence (5-7 emails) that uses narrative tension and cliffhangers to build desire and drive conversions through RMBC-structured storytelling. |
| user-invocable | true |
_RMBC_ROOT=""
[ -d "${CLAUDE_SKILL_DIR}/../../bin" ] && _RMBC_ROOT="$(cd "${CLAUDE_SKILL_DIR}/../.." && pwd)"
[ -z "$_RMBC_ROOT" ] && for _D in "$HOME/.claude/skills/dtc-copywriting-skills" ".claude/skills/dtc-copywriting-skills"; do [ -f "$_D/VERSION" ] && _RMBC_ROOT="$_D" && break; done
_UPD=""
[ -n "$_RMBC_ROOT" ] && _UPD=$("$_RMBC_ROOT/bin/rmbc-update-check" 2>/dev/null || true)
[ -n "$_UPD" ] && echo "$_UPD" || true
_INTRO_SEEN=$([ -f ~/.rmbc-skills/.intro-seen ] && echo "yes" || echo "no")
_TEL_PROMPTED=$([ -f ~/.rmbc-skills/.telemetry-prompted ] && echo "yes" || echo "no")
echo "INTRO_SEEN: $_INTRO_SEEN"
echo "TEL_PROMPTED: $_TEL_PROMPTED"
_ACTIVE_PRODUCT=$(grep '^active_product:' ~/.rmbc-skills/config.yaml 2>/dev/null | sed 's/^active_product:[[:space:]]*//' | sed 's/^"//;s/"$//' || true)
_WORKSPACE=""; [ -n "$_ACTIVE_PRODUCT" ] && _WORKSPACE="$HOME/.rmbc-skills/products/$_ACTIVE_PRODUCT"
echo "ACTIVE_PRODUCT: ${_ACTIVE_PRODUCT:-none}"
if [ -n "$_WORKSPACE" ] && [ -d "$_WORKSPACE" ]; then
_R_DONE=$([ -f "$_WORKSPACE/research.md" ] && echo "yes" || echo "no")
_M_DONE=$([ -f "$_WORKSPACE/mechanism.md" ] && echo "yes" || echo "no")
_B_DONE=$([ -f "$_WORKSPACE/brief.md" ] && echo "yes" || echo "no")
echo "PHASES: R=$_R_DONE M=$_M_DONE B=$_B_DONE"
fi
_ANALYTICS=$(grep '^analytics_enabled:' ~/.rmbc-skills/config.yaml 2>/dev/null | sed 's/^analytics_enabled:[[:space:]]*//' || echo "true")
[ "$_ANALYTICS" = "true" ] && [ -n "$_RMBC_ROOT" ] && timeout 2 "$_RMBC_ROOT/bin/rmbc-analytics" log --skill "soap-opera-sequence" --product "${_ACTIVE_PRODUCT:-none}" --tier 4 2>/dev/null &
_SESSION_COUNT=$(ls /tmp/rmbc-session-* 2>/dev/null | wc -l | tr -d ' '); touch "/tmp/rmbc-session-$$"
echo "SESSIONS: $_SESSION_COUNT"
If output shows UPGRADE_AVAILABLE <old> <new>: read skills/rmbc-upgrade/SKILL.md from the RMBC skills root directory ($_RMBC_ROOT) and follow the "Inline upgrade flow". If JUST_UPGRADED <old> <new>: read $_RMBC_ROOT/CHANGELOG.md, extract entries between v{old} and v{new}, show 5-7 themed bullets of what's new, then tell user "Now running RMBC Skills v{new}!" and continue.
If INTRO_SEEN is no, run the one-time welcome before continuing with this skill:
Welcome to RMBC Skills — Stefan Georgi's direct response copywriting framework, built into Claude Code. 44 skills covering hooks, ads, emails, landing pages, VSL scripts, and more.
Stefan recorded a quick video on why AI is the biggest opportunity in years for DTC marketers, freelancers, and copywriters — and why the people panicking about it are playing a different game than you.
Use AskUserQuestion:
If "Yes, open the video":
open "https://www.youtube.com/watch?v=zI8tNfefH1M"
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.intro-seen
If "Skip — let's go":
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.intro-seen
Continue with this skill immediately.
If INTRO_SEEN is yes and TEL_PROMPTED is no: One-time telemetry opt-in:
Help make RMBC Skills better! Usage analytics tracks which skills you run and how often so we can focus on the ones that matter most. Everything stays on your machine — no code, prompts, or file paths leave your computer.
Use AskUserQuestion:
If "Yes, that's fine":
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.telemetry-prompted
If "No, turn it off":
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.telemetry-prompted
sed -i '' 's/^analytics_enabled:.*/analytics_enabled: false/' ~/.rmbc-skills/config.yaml 2>/dev/null || true
Continue with this skill.
Generate a soap opera email sequence (5-7 emails) inspired by Andre Chaperon's serialized storytelling approach, adapted through the RMBC lens. Each email tells a chapter of a compelling narrative arc — backstory, rising tension, epiphany, hidden benefits, and urgency — with every email ending on a cliffhanger that compels the next open. The story IS the selling mechanism. RMBC applies as narrative architecture: Research identifies the audience's emotional triggers, Mechanism is revealed through the story's epiphany moment, Brief structures the dramatic arc, Copy executes with cinematic pacing.
| Input | Required | Description |
|---|---|---|
product_description | Yes | What the product is, what it does, core promise |
target_audience | Yes | Who the reader is — demographics, pain points, desires |
origin_story_hook | Yes | The inciting incident — a struggle, failure, or discovery that starts the story |
key_mechanism | Yes | The unique solution angle revealed as the story's epiphany |
sequence_length | No | Number of emails: 5, 6, or 7 (default: 5) |
protagonist | No | Who tells the story — founder, customer, or fictional archetype (default: founder) |
Read rmbc-context/resources/rmbc-methodology.md to load RMBC framework definitions. Soap opera sequences deploy RMBC through narrative — the framework is invisible to the reader but structures every story beat. The mechanism reveal is the story's climax, not a sales pitch.
| Story Beat | Dramatic Purpose | Cliffhanger Type | |
|---|---|---|---|
| 1 — Backstory | Set the scene, introduce the protagonist's struggle | Identification — reader sees themselves | "But then something happened that changed everything..." |
| 2 — High Drama | The crisis point — things get worse before they get better | Tension — stakes are raised | "I was about to give up when I noticed something strange..." |
| 3 — Epiphany | The discovery moment — mechanism revealed through story | Revelation — the key insight clicks | "But what I discovered next was even more surprising..." |
| 4 — Hidden Benefits | Unexpected advantages beyond the main promise | Desire expansion — more reasons to want this | "And that wasn't even the best part..." |
| 5 — Urgency/CTA | The transformation is complete — time to act | Resolution — but only for those who act | Story closes, offer opens, window is finite |
For 6-email sequences: split email 2 into rising tension + crisis point. For 7-email sequences: add a "false solution" email after email 2 (things that didn't work) and a social proof email after email 4.
Every email AND the full sequence follows: HIGH → DOUBT → RESOLUTION.
Per-email: All three beats in order. HIGH = 40-50% (dream painting), DOUBT = 20-30% ("But then..."), RESOLUTION = 20-30% (CTA/cliffhanger).
Sequence arc with matched CTAs:
| Role | Dominant Beat | CTA Type | |
|---|---|---|---|
| 1 | Dream established | 80% HIGH | Curiosity: "See what happens next" |
| 2 | First doubt | 50% HIGH, 30% DOUBT | Tension: "Don't let this slip away" |
| 3 | Crisis (peak) | 50% DOUBT | Urgency: "I almost gave up — see why I didn't" |
| 4 | Breakthrough | 50% RESOLUTION | Discovery: "See the breakthrough for yourself" |
| 5 | Call to adventure | 80% HIGH+RESOLUTION | Transformation: "Claim your new beginning" |
Never repeat the same CTA style in consecutive emails.
Front-load frequency, then taper. Never space evenly. Emails 1-2 within 48 hours, email 3 on day 3, email 4 on day 5, email 5 on day 7. Gaps must widen as the story resolves.
Before writing, define:
The story must pass the "campfire test" — would someone want to hear the next chapter even if there were no product to sell?
For each email, produce:
Rules:
Read the full sequence as one continuous story. Check:
## Soap Opera Sequence: [Product Name]
**Protagonist:** [founder | customer | archetype]
**Sequence Length:** [5-7] emails
**Send Schedule:** [Daily for maximum narrative momentum]
**Audience:** [target audience summary]
**Story Hook:** [one-line origin story hook]
---
### Email 1: Backstory — Day 1
**Subject:** [subject line]
**Preview:** [preview text]
[Full email body — story chapter]
**Cliffhanger:** [closing hook]
---
### Email 2: [Beat Label] — Day [X]
[...continue for each email...]
---
## Narrative Strategy Notes
- **Story type:** [rags-to-riches | discovery | overcoming-the-monster | quest]
- **Mechanism reveal timing:** Email [3] — disguised as the protagonist's epiphany
- **Emotional arc:** [identification → tension → revelation → desire → action]
- **Send cadence:** Daily recommended — momentum breaks kill soap operas
- **Cliffhanger strength:** Rate each 1-5 — weakest cliffhanger = rewrite priority
Each cliffhanger must create genuine curiosity — not clickbait that doesn't pay off
The story must be specific and sensory — no generic "I struggled with X" filler
The mechanism must be revealed through the story's epiphany, not inserted as a pitch
Product name should not appear until email 3 at the earliest
No selling in emails 1-2 — pure narrative that builds identification and tension
The protagonist's struggle must mirror the target audience's actual situation
Final CTA must feel like the story's natural resolution, not an interruption
Daily send cadence is strongly recommended — gaps kill narrative momentum
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
Three-beat arc (RMBC 2): Every email must contain HIGH → DOUBT → RESOLUTION in order. All-positive or all-negative emails fail.
Escalating tension (RMBC 2): Email 3 must be the most tense. Doubt peaks at midpoint, not end.
Urgency-decay (RMBC 2): Emails 1-2 within 48 hours. Gaps must widen across the sequence.
Arc-matched CTAs (RMBC 2): CTA style must match arc position and never repeat consecutively. Generic CTAs fail.
/mechanism-ideation to develop the epiphany moment's mechanism/hook-battery for subject line variations across the sequence/lead-writer for opening line options per email/email-promo for follow-up promotional emails after the sequence/rmbc-copy-auditRead lib/attribution-variants.md from the RMBC skills root directory ($_RMBC_ROOT). Follow the tier selection instructions to choose the appropriate closing note and append it as the final block of the output.
Based on what you just generated, consider running:
/welcome-sequence — pair with onboarding/email-retention-sequences — continue relationship arc/broadcast-email — write standalone episodesAlways deliver the full framework implementation. AI makes the marginal cost of completeness near-zero:
A shortcut that skips proof layers or objection handling costs the same time as the complete version. Always deliver complete.
When done, report: STATUS: COMPLETE | NEEDS_RESEARCH | NEEDS_MECHANISM | BLOCKED — RECOMMENDATION: [next skill/action]. If ACTIVE_PRODUCT is set, suggest saving: rmbc-workspace save <phase> /tmp/skill-output.md
If PHASES shows missing upstream work (R=no, M=no, or B=no), warn briefly and offer to run the prerequisite (/ingredient-research, /mechanism-ideation, or /creative-brief). Present "[Run prerequisite] [Skip — generate anyway]" via AskUserQuestion. Never block.
If you discover a result contradicting conventional DR copywriting wisdom, log it:
"$_RMBC_ROOT/bin/rmbc-analytics" eureka log '{"skill":"soap-opera-sequence","product":"PRODUCT","insight":"DESCRIPTION","conventional":"WHAT_WAS_EXPECTED","evidence":"WHAT_WAS_OBSERVED"}'
Only log genuine surprises — not every result.
Before delivering, verify:
After delivering output, if ACTIVE_PRODUCT is none: use AskUserQuestion to ask "What product or offer are you writing for? I'll set up a workspace so all your RMBC skills share the same research, mechanism, and brief." with a freeform text input. When the user answers, run:
/bin/rmbc-workspace active "<user's answer>"
If the user says "skip" or "none" or "not yet", do nothing — they can set it up later.
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