القائمة
Use when a client request is ready to become production work and you must brief creative or media — turning a vague ask into an objective, an audience, and constraints the team can build against.
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
استنادا إلى تصنيف SOC المهني
Use when you need to assess whether a client account is healthy, at risk, or slipping — before renewal, after a rough patch, or on a regular cadence — and decide what to do about it.
Use when responding to an RFP or writing a new-business proposal — to decide whether to pursue it, shape the offer, and produce a document a client can say yes to.
Use when preparing the quarterly review a client account faces — to report results against the objective honestly, read what worked, and set what the next quarter buys.
Use when you need to write or change a statement of work — turning an agreed offer into a scope, deliverables, price, and terms that both protect the client and defend the agency's margin.
Use when reviewing compensation for a role, a team, or the whole population — checks where people sit against defensible bands, finds equity gaps, and produces a ranked, costed set of adjustments.
Use when building or maintaining the self-serve answers employees reach for — turns the questions people actually ask into clear, sourced FAQ entries that deflect repeat questions and stay consistent with policy.
| name | campaign-brief |
| description | Use when a client request is ready to become production work and you must brief creative or media — turning a vague ask into an objective, an audience, and constraints the team can build against. |
Run this before any creative or media work starts. The brief is the contract between the account and the people who make the work: a thin brief produces the wrong thing on time, which is worse than the right thing late.
CAMPAIGN: <name> ACCOUNT: <client>
OBJECTIVE: <one measurable sentence>
AUDIENCE: <who / mindset / where>
MESSAGE: <the one idea> — <reason to believe>
DELIVERABLES: <asset — channel — spec, each>
CONSTRAINTS: <brand / legal / tone / budget / deadline, or "none stated">
DONE WHEN: <observable criteria> — accepted by <name>