| name | convert-bump |
| slash_command | false |
| pack | business-conversion |
| family | page_builder |
| description | Author order-form bump offers: 30-80 word checkbox micro-copy that lifts AOV without breaking checkout flow. Emits brief + paste-ready HTML/CSS for the bump checkbox component.
Use when the user has a checkout page and wants to add a single relevant low-friction bump above the buy button.
Not for full upsell pages (see /convert oto-page) or post-purchase add-ons (see /convert cross-sell-page).
|
| triggers | ["order bump","bump offer","checkout bump","bump copy","convert bump","checkbox upsell","order-form bump"] |
| negative_triggers | ["oto page","cross-sell page","sales page","audit my bump"] |
| tags | ["conversion","copy","bump","donahoe-method","html","page"] |
| priority | 80 |
| version | 1.0.0 |
| author | Wayland Business Pack |
| license | MIT |
| metadata | {"wayland":{"related_skills":["convert","convert-checkout-page","convert-oto-page","convert-bullets","convert-proof","convert-voice","convert-bullshit-filter","convert-four-questions"]}} |
| attribution | {"lineage":"The Donahoe Method (Wayland-owned operating system); references direct-response order-form bump canon, Cialdini commitment-and-consistency, behavioral-economics 'completion bias' framing"} |
Convert Bump - Order-Form Bump Offer
"The bump is the smallest piece of copy in the funnel and the highest dollars-per-word. Eighty words and a checkbox. If you get it right, AOV jumps 12-30% across the whole funnel."
This skill builds the bump: a single relevant low-friction add-on, presented as a checkbox above the order button, with Method-compressed micro-copy.
When to Use
Trigger phrases: order bump, bump offer, checkout bump, bump copy, /convert bump <product>.
Use when the user has a checkout page and wants to add a single low-friction add-on (template pack, course module, license tier, faster-shipping option, swipe file, etc.) - small enough that the buyer adds it without thinking twice.
When NOT to Use
- Full upsell with its own page →
/convert oto-page.
- Post-purchase cross-sell →
/convert cross-sell-page.
- Pre-purchase main sales page →
/convert sales-page.
- Auditing existing bump →
/convert audit.
Inputs
Required:
- The flagship product - what's already in the cart.
- The bump product - what's being added. Must be:
- Genuinely relevant to the flagship (no random "buy a t-shirt with your course" bumps).
- Priced 5-30% of the flagship.
- Deliverable instantly (no shipping logistics that complicate checkout).
- The flagship's voice + One Person - bump must match the voice of the page it sits on.
- Real bump-only price reasoning - the bump price is genuinely lower than buying the same thing later.
Optional:
- Brand colors / logo.
- One specific Receipt or Snapshot proof beat - optional but valuable.
out_path - defaults via build_report_path.
Workflow - All Eight Method Phases (radically compressed)
A bump is 30–80 words. Every Method framework collapses to one or two sentences.
Phase 0 - Four Questions (call convert-four-questions)
The bump answers all four in a single short paragraph:
