القائمة
Maintains and applies brand identity across all content operations. Ensures every output aligns with the personal brand's voice, values, and visual identity.
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| name | brand-manager |
| description | Maintains and applies brand identity across all content operations. Ensures every output aligns with the personal brand's voice, values, and visual identity. |
Description: Maintains and applies brand identity across all content operations. This skill ensures every output aligns with the personal brand's voice, values, and visual identity.
Category: Identity & Branding
Trigger: Always active - applied to every content generation task
Purpose: Analyzes available input about the brand and generates/updates BRAND.md with complete brand specifications.
Input:
Output:
Usage:
Example Workflow:
1. Provide raw input files (about.txt, resume.md, past-posts.md)
2. Skill analyzes all documents for:
- Core values and principles
- Voice and tone patterns
- Areas of expertise
- Audience and positioning
- Visual preferences
3. Outputs structured BRAND.md
Purpose: Takes raw content and adapts it to align with established brand identity.
Input:
Output:
Usage:
Example Workflow:
1. Provide draft content
2. Specify target channel (e.g., "instagram")
3. Skill applies:
- Brand voice and tone
- Appropriate hashtags
- Content length optimization
- Call-to-action alignment
4. Returns polished, brand-compliant content
This skill manages brand assets (images, fonts, videos, and CTA definitions) that can be consumed by other skills.
Asset Directory Structure:
$SKILL_DIR/
├── brand-assets/
│ ├── images/ # Brand images (logos, profile pics, templates)
│ ├── fonts/ # Brand fonts (.ttf, .otf, .woff, .woff2 files + metadata sidecars)
│ ├── videos/ # Brand video clips (hook intros, bumpers)
│ └── asset-manifest.json # Index of all stored assets and CTA definitions
Purpose: Stores a brand-related image in the brand-assets repository and registers it in the manifest.
Input:
Output:
brand-assets/images/Script Usage:
python scripts/brand_assets.py store-image \
--input /path/to/logo.png \
--name logo-square \
--tags logo,primary
Manifest Entry:
{
"name": "logo-square",
"path": "images/logo-square.png",
"tags": ["logo", "primary"],
"added": "2026-03-12T00:00:00Z"
}
Purpose: Stores a brand-related font file in the brand-assets repository and registers it in the manifest.
Input:
Output:
brand-assets/fonts/Script Usage:
python scripts/brand_assets.py store-font \
--input /path/to/Inter-Bold.ttf \
--name inter-bold \
--tags heading
Purpose: Downloads an open web font into the brand-assets repository and registers it in the manifest with source and license metadata.
Sources:
download-fontsource-font — preferred default. No auth required; downloads .woff2, .woff, or .ttf from Fontsource and records the API license field.download-google-font — uses the Google Fonts Developer API. Requires GOOGLE_FONTS_API_KEY or --api-key; downloads the selected variant from the API files map. The Google API does not expose a documented license field, so the manifest records that caveat.Output:
brand-assets/fonts/brand-assets/fonts/<name>.metadata.jsonScript Usage:
# Preferred: Fontsource, no API key
python scripts/brand_assets.py download-fontsource-font \
--id inter \
--weight 700 \
--style normal \
--subset latin \
--format woff2 \
--name inter-bold \
--tags heading,caption
# Fallback: Google Fonts Developer API
export GOOGLE_FONTS_API_KEY="your-key"
python scripts/brand_assets.py download-google-font \
--family "Inter" \
--variant 700 \
--name inter-bold-google \
--tags heading,caption
Use tags intentionally. Downstream visual skills prefer brand fonts tagged caption, body, heading, or bold when their font setting is auto.
Purpose: Stores a reusable brand video clip in the brand-assets repository and registers it in the manifest.
Input:
--default flag to make it the default hook clipScript Usage:
python scripts/brand_assets.py store-video \
--input /path/to/intro-hook.mp4 \
--name intro-fast \
--tags hook-video \
--default
Purpose: Lists all stored brand assets, optionally filtered by type or tags.
Input:
Output:
Script Usage:
# List all assets
python scripts/brand_assets.py list
# List only images
python scripts/brand_assets.py list --type images
# List assets with specific tag
python scripts/brand_assets.py list --tag logo
Purpose: Returns the absolute path to a specific brand asset for consumption by other skills.
Input:
Output:
Script Usage:
# Get path by name
python scripts/brand_assets.py get-path --name logo-square
# Get first asset with tag (useful for scripts)
python scripts/brand_assets.py get-path --tag logo
Purpose: Removes a brand asset from the repository and manifest.
Input:
Output:
Script Usage:
python scripts/brand_assets.py remove --name logo-square
Purpose: Registers CTA definitions in the manifest for downstream skills such as end-cta.
Supported forms:
store-cta-text for inline text CTAsstore-cta-image for CTAs backed by an existing stored image assetstore-cta-video for CTAs backed by an existing stored video assetScript Usage:
python scripts/brand_assets.py store-cta-text \
--name book-call \
--text "Book a call" \
--tags cta \
--default
python scripts/brand_assets.py store-cta-image \
--name follow-instagram \
--asset-name logo-square \
--tags cta
python scripts/brand_assets.py store-cta-video \
--name subscribe-endcard \
--asset-name intro-fast \
--tags cta
asset-manifest.json to discover and use brand assetsOther skills can access brand assets by reading the manifest:
import json
import os
MANIFEST_PATH = os.environ.get("CLAW_BRAND_ASSETS_DIR", str(Path(__file__).parent / "brand-manager" / "brand-assets")) + "/asset-manifest.json"
def get_brand_image_by_tag(tag):
with open(MANIFEST_PATH) as f:
manifest = json.load(f)
for img in manifest.get("images", []):
if tag in img.get("tags", []):
return os.path.join(os.path.dirname(MANIFEST_PATH), img["path"])
return None
def get_brand_font_by_tag(tag):
with open(MANIFEST_PATH) as f:
manifest = json.load(f)
for font in manifest.get("fonts", []):
if tag in font.get("tags", []):
return os.path.join(os.path.dirname(MANIFEST_PATH), font["path"])
return None
read-about-me tool)$SKILL_DIR/brand-assets/ (override via CLAW_BRAND_ASSETS_DIR)These principles come from expert personal-branding research and should inform how this skill reads, extracts, and applies brand identity.
A brand is what people think of when they hear your name. The goal is not just a polished profile — it is a consistent pairing of who you are, what you talk about, and what people can rely on you for. When reading source material in read-about-me, extract this pairing explicitly.
Content should build credibility before it asks for anything. When adapting content, check that the piece gives value before promoting. The recommended sequence is: free content → lead magnets → low-ticket offers → services. Never lead with the offer.
Recognized niche expertise commands attention and trust. Generic content competes with everything; niche content competes with a smaller, more interested slice. When defining brand positioning, push toward a specific domain rather than staying broad.
The brand should have a clear primary topic while adding enough human texture (side interests, process stories, honest failures) to feel real. Avoid becoming so narrow that the brand feels robotic. Extract secondary interests from source material and include them in BRAND.md.
Consistency matters more than polish. Ship, learn, improve. When adapting content, do not block publishing over minor style concerns — flag them as suggestions instead.
A brand should have 4 recurring content types (e.g., educational how-to, personal storytelling, industry insight, conversion content). These pillars keep output from becoming random and help audiences know what to expect. Extract and name the pillars when building BRAND.md.
Long-form source material (calls, workshops, articles) is the primary asset. Every long-form piece should be broken into several platform-native short pieces. When adapting content, always consider what shorter posts could come from the same source.
Vulnerability and honest failure stories create more trust than polished success claims. When the user shares source material about mistakes, challenges, or lessons learned, treat it as high-value branding material.
The same idea behaves differently on Instagram, LinkedIn, and Twitter/X. LinkedIn rewards 600–800 character posts with a strong hook and no external links in the body. Instagram rewards authenticity, strong first-frame hooks, and vertical format. When adapting content, always apply channel-specific rules on top of brand voice.
Before finalizing adapted content, ask: does this sound like the expert, or does it sound like generic AI writing? If it passes as "something anyone could write," it fails the brand test. The content must reflect specific expertise, point of view, or lived experience.
BRAND.md) instead of requesting asset uploads.