| name | outbound-sequences |
| description | Templates and frameworks for cold outreach sequences. Email templates, cold call scripts, LinkedIn messages, subject lines, and response handling. |
| allowed-tools | Read, Write, Edit, WebSearch |
Outbound Sequences
Design high-response cold outreach sequences for email, phone, and LinkedIn.
Input Context
Expect structured context from orchestrator:
current_metrics:
open_rate: percent
reply_rate: percent
meeting_rate: percent
diagnosed_problem: subject_lines | copy | targeting | CTA
target_persona:
title: string
industry: string
company_size: string
channels: [email, phone, linkedin]
value_prop: string
social_proof: string
current_best: string
tool: Apollo | Outreach | Lemlist | etc.
Sequence Architecture
Multi-Channel Sequence (7 touches)
Day 1: Email #1 (Initial) ──→ Day 3: LinkedIn Connect
Day 4: Email #2 (Value-add) ──→ Day 6: LinkedIn Message
Day 7: Phone Call ──→ Day 8: Email #3 (Insight)
Day 10: LinkedIn Engage ──→ Day 12: Email #4 (Case Study)
Day 15: Email #5 (Breakup)
RESPONSE BRANCHES:
Positive → Discovery call booking sequence
Objection → Objection handler sequence
"Not Now" → Nurture sequence (30-day follow-up)
Channel Templates
Response Handling
Positive Response
{{first_name}}, great to hear from you!
I have {{day}} at {{time}} or {{day}} at {{time}} available.
Here's my calendar if easier: {{link}}
Looking forward to it.
{{sender_name}}
Objection Response
{{first_name}}, appreciate the candid response.
Totally understand {{their_objection}}.
Quick question: {{question_uncovering_real_concern}}
Either way, happy to {{lower_commitment_offer}}.
{{sender_name}}
"Not Now" Response
{{first_name}}, completely understand - timing is everything.
When would be a better time to revisit this?
Happy to reach back out in {{timeframe}} if that works.
{{sender_name}}
"Send More Info" Response
{{first_name}}, happy to share more.
Here's {{one_specific_asset}}: {{link}}
Quick question: What specifically prompted the interest?
That'll help me tailor what I send next.
{{sender_name}}
Personalization Framework
| Tier | Time/Prospect | What to Include |
|---|
| Tier 1 (Basic) | 30 sec | Name, company, industry |
| Tier 2 (Researched) | 2-3 min | News, LinkedIn content, job postings |
| Tier 3 (Deep) | 10-15 min | Podcast quotes, custom video, mutual connections |
Research Sources
- LinkedIn posts and activity
- Company news/press releases
- Job postings (indicate priorities)
- Podcast appearances
- Conference presentations
- Mutual connections
Timing Optimization
Sequence Spacing
- Email to email: 3-4 days
- Email to LinkedIn: 1-2 days
- LinkedIn to phone: 1 day
- After no response: wait 3 days
- Breakup email: day 14-15
Output Format
# OUTBOUND SEQUENCE: {{Company Name}}
## Target Persona
{{title}}, {{industry}}, {{company_size}}
## Sequence Architecture
[Visual flow diagram]
## Email Sequence
### Email 1: Initial (Day 1)
**Subject:** [3 options]
**Preview:** [preview text]
**Copy:** [full email]
**Personalization:** [variables used]
### Email 2: Follow-up (Day 4)
...
## LinkedIn Sequence
### Touch 1: Connection (Day 3)
...
## Cold Call Script
[Opening + structure + objection handling]
## Response Playbook
[Templates for each response type]
## A/B Test Variants
[Specific tests for diagnosed problem area]
Anti-Patterns
| Mistake | Why It Fails | Fix |
|---|
| Generic opener | "Hope you're well" ignored | Specific observation |
| Feature dump | They don't care yet | Lead with their pain |
| Multiple CTAs | Confusion, lower response | Single clear ask |
| Long emails | Won't be read on mobile | Under 75 words |
| Same angle each email | No reason to reply | New value per touch |
| No personalization | Feels like spam | Add {{variables}} |
