growth-marketing-ops

name	growth-marketing-ops
description	User Growth & Strategic Content Operations. Covers marketing funnel mapping, 3H content rhythm, anti-AI voice standards, and product data analysis (conversion/retention).

Growth & Marketing Operations

This skill unifies the strategic and analytical efforts required to scale the StockWise user base. It combines domain-specific content strategies with data-driven analysis of user acquisition and retention.

1. Content Strategy & Marketing Funnel

To convert anonymous visitors into active PRO users, we map content to the user journey:

1.1 Funnel Mapping (3H Rhythm)

• Hero (TOFU): Attention-grabbing, high-concept pieces for social sharing (e.g., "The Math of Compounding").
• Hub (MOFU): Regularly scheduled deep-dives to build authority (e.g., "Master Series", Weekly Market Tactics).
• Hygiene (BOFU): Essential "How-To" guides and support artifacts that reduce friction.

1.2 Anti-AI Writing Standards

Our content must feel human, professional, and institutional.

• Tone: Ultra-minimalist, authoritative, and concise. Avoid "AI fluff" (excessive adjectives, filler conclusions).
• Silent Math: Use formatting constraints to prioritize logic and speed.
• One-to-Many: Every long-form article should be repurposable into Tweets, Posters, and App Alerts.

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2. User Growth Analysis (Data-Driven)

We optimize the product by analyzing the behavior of the current user base via SQL.

2.1 Core Metrics & SQL Templates

While daily_growth_digest.py provides automated reporting, use the Turso CLI Wrapper for manual exploration (探索) of user behavior and conversion leaks:

# Explore high-potential users (Referred and active)
node frontend/scripts/turso-cli.mjs query "SELECT user_id, registration_type, subscription_tier, referred_by FROM users WHERE created_at > datetime('now', '-7 days') ORDER BY created_at DESC"

# Check symbol popularity for content mapping
node frontend/scripts/turso-cli.mjs query "SELECT symbol, count(*) as count FROM user_watchlist GROUP BY symbol ORDER BY count DESC LIMIT 10"

2.2 Standard Metrics

• Pro Conversion Rate:

  SELECT count(*) filter (where subscription_tier = 'pro') * 1.0 / count(*) as conv_rate 
  FROM users;
  

• Stock Heatmaps (Watchlist Activity):

  SELECT symbol, count(*) as frequency 
  FROM user_watchlist 
  GROUP BY symbol ORDER BY frequency DESC LIMIT 20;
  

• Retention Cohorts: Track how many users logged in within X days of signup.

2.2 Growth Experiments

When running A/B tests or landing page updates:

• Baseline: Establish clear success metrics before the rollout.
• Parity: Ensure bilingual parity for all marketing assets (CN/EN).

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3. Daily Growth Pulse (Unified Intelligence)

We bridge external traffic (GA4/Clarity) with internal conversion (DB) to identify growth loops and friction points.

3.1 Running the Digest

To generate a 24h performance snapshot across all layers:

# Required: GA4_PROPERTY_ID, GA4_CREDENTIALS_PATH, CLARITY_API_TOKEN in .env
export DB_SOURCE=cloud; python3 backend/scripts/daily_growth_digest.py

Output: tmp/latest_growth_pulse.md (Includes conversions, top pages, and Detailed New User Intelligence).

3.2 Key Attribution Channels

• Search (GEO/SEO): High-intent users seeking prediction models.
• Social (Hero Content): Viral spikes from WeChat/X posts.
• Direct (Retention): Existing users returning for daily reports.

3.3 Behavioral Segmentation (Clarity/GA4 Tagging)

All frontend sessions are tagged for deep filtering:

• user_id: Cross-correlate session behavior with specific account history.
• tier: Analyze how "Pro" behavior differs from "Free" (e.g., higher engagement time).

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4. SEO & GEO Performance

Content is optimized not just for humans, but for AI Search (GEO) and standard Search Engines (SEO).

• Structured Data: Inject JSON-LD (Schema.org) into all article and FAQ pages.
• Keyword Integration: Naturally weave in high-intent keywords (Stock Prediction, Dividend Yield, AI Analysis).

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🛠️ Growth Checklist

• Content adheres to the "Ultra-Minimalist" style guide.
• Bilingual parity achieved for all marketing routes.
• Structured data (JSON-LD) is verified for search indexing.
• Growth Digest: Daily report reviewed for conversion leaks.
• Clarity Audit: Filter recordings by tier=pro to ensure premium experience.