| name | analytics-tracking |
| description | Design or audit product and marketing analytics instrumentation for reliable decision-making. Use when users ask for event taxonomy, GA4 or GTM setup, funnel tracking, attribution instrumentation, analytics QA, or reporting models tied to growth goals. |
Analytics Tracking
Use this skill to turn business questions into reliable tracking implementation.
Workflow
- Define measurement scope.
- Capture product model, funnel stages, and target KPIs.
- Translate goals into measurable questions.
- Identify required attribution granularity and decision cadence.
- Audit current tracking state.
- Inventory existing events, parameters, and destinations.
- Detect naming collisions, missing context, and duplicate events.
- Flag broken or ambiguous funnel steps.
- Design event taxonomy.
- Standardize event naming and parameter conventions.
- Define required properties for user, session, context, and outcome.
- Separate behavioral events from system events.
- Map events to decisions.
- Tie each event to one reporting use case.
- Define north-star events and guardrail metrics.
- Remove events with no clear decision value.
- Specify implementation plan.
- Produce implementation details for product instrumentation, GTM, and GA4.
- Define trigger logic, parameter validation, and edge-case handling.
- Include identity model rules (anonymous, logged-in, merged users).
- Define QA and governance.
- Create pre-launch and post-launch validation checklist.
- Define data quality monitors and alert thresholds.
- Set ownership and versioning rules for schema changes.
- Deliver reporting starter pack.
- Provide core funnel and cohort views required by the scope.
- Include metric definitions and caveats.
- Recommend first weekly review agenda.
Output Rules
- Express taxonomy as a table with event names, trigger, parameters, and owner.
- Distinguish required vs optional parameters.
- Do not recommend tracking that has no decision use.
- Call out privacy, consent, and compliance implications explicitly.
References
