| name | marketing-ideas |
| description | Generate and prioritize practical marketing ideas for software and SaaS growth. Use when users ask for growth ideas, channels to test, campaign brainstorming, or what to do next when marketing momentum is stalled. |
Marketing Ideas
Use this skill to turn an open-ended brainstorm request into a focused experiment queue.
Workflow
- Capture constraints.
- Identify stage, revenue model, audience, and current traction.
- Confirm budget, team capacity, and timeline.
- Define the primary objective for this cycle.
- Build idea universe.
- Generate ideas across SEO, content, social, lifecycle, partnerships, paid, and product-led growth.
- Pull candidate plays from ideas-by-category.md.
- Remove channels clearly mismatched to audience or constraints.
- Score and rank ideas.
- Score each idea with impact, confidence, effort, and time-to-signal.
- Flag dependencies and required skills.
- Rank into
now, next, and later buckets.
- Convert top ideas into briefs.
- For each top idea, define audience, promise, offer, and distribution path.
- Provide first 3 execution steps and required assets.
- Define success metric and failure threshold.
- Assemble test plan.
- Recommend 3-5 ideas for the next sprint.
- Balance quick wins with compounding bets.
- Add weekly check-in rhythm and decision gates.
Output Rules
- Return only prioritized ideas with execution detail.
- Avoid generic brainstorming dumps.
- Include clear stop rules to prevent sunk-cost drift.
- State assumptions when channel fit evidence is weak.
References
