performance-tracking

name	performance-tracking
description	KPI tracking, auto-optimization rules, and learning capture for marketing campaigns

Performance Tracking Skill

When to Use

• Monitoring campaign performance
• Making optimization decisions
• Capturing learnings for future campaigns

Primary KPIs

Metric	Target	Alert Threshold
Cold Drink Attach Rate	+25% vs baseline	<10% at 24h
Pump Screen Engagement	12%	<6%
App Push Open Rate	8%	<4%
SMS Click Rate	15%	<8%

Business Impact Metrics

Metric	Projection Method
Incremental Revenue	(Attach Rate Lift) × (Average Basket) × (Impressions)
Average Basket Lift	Typically $3.20 per converted customer
Cost Per Acquisition	Campaign Cost ÷ Conversions

Example Calculation:

• Impressions: 420,000
• Attach Rate Lift: 25%
• Conversions: 105,000
• Average Basket: $3.20
• Incremental Revenue: $336,000

Auto-Optimization Rules

72-Hour Review

FOR each variant IN campaign:
  IF variant.engagement < segment.baseline × 0.5 THEN
    → Pause variant
    → Reallocate budget to top performer
    → Log learning

  IF variant.engagement > segment.baseline × 1.5 THEN
    → Mark as champion
    → Increase budget allocation +20%

Continuous Optimization

Time	Action
24h	First performance review, pause clear losers
72h	Comprehensive review, budget reallocation
Week 1	A/B test winners against new challengers
Week 2	Final optimization, learning capture

Learning Capture Template

After each campaign, record:

## Campaign: [Name]
### Date: [Date]
### Context: [Weather/Trigger]

### What Worked
- [Observation 1]
- [Observation 2]

### What Didn't Work
- [Observation 1]

### Key Metrics
- Attach Rate: [X]% (vs [Y]% target)
- Revenue: $[Amount]
- CPA: $[Amount]

### Recommendations for Future
- [Recommendation 1]
- [Recommendation 2]

Benchmark Database

Trigger Type	Avg Attach Rate	Avg Revenue
Heat Wave (>95°F)	32%	$180K/week
Hot Day (90-95°F)	22%	$120K/week
Normal Operations	15%	$80K/week

Product Affinity by Temperature

Temperature	Top Product	Secondary
>100°F	Electrolyte Water	Fountain Soda
95-100°F	Iced Coffee	Electrolyte Water
90-95°F	Fountain Soda	Iced Coffee

Dashboard Refresh

• Real-time: Every 15 minutes for active campaigns
• Heat map: Performance by location (updated hourly)
• Auto-optimization: Notifications for triggered actions