القائمة
Draft apology and correction posts with tone calibration for the situation — from minor correction to serious mea culpa — with founder review and approval gating.
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
استنادا إلى تصنيف SOC المهني
| name | apology-draft |
| description | Draft apology and correction posts with tone calibration for the situation — from minor correction to serious mea culpa — with founder review and approval gating. |
| version | 2.0.0 |
| author | Crewm8 |
| maintainer | Gokul (github.com/gokulb20) |
| license | MIT |
| homepage | https://crewm8.ai |
| tags | ["social","crisis","apology","reputation","tone","trust"] |
| related_skills | ["crisis-respond","brand-voice-system","draft-review"] |
| inputs_required | ["situation-summary","severity-assessment","founder-availability"] |
| deliverables | ["apology-draft-with-language-audit-and-review-gate"] |
| compatible_agents | ["hermes","claude-code","droid","cursor","windsurf","openai","openclaw","generic"] |
| execution_tier | 2 |
| required_tools | [] |
| required_env_vars | [] |
Draft public apologies and corrections when the brand needs to address a mistake, misstep, or controversy. An apology done right can strengthen trust. An apology done wrong makes everything worse.
Every brand will eventually need to apologize. The difference between a trust-building apology and a reputation-damaging one comes down to three things: accountability, specificity, and action. This skill ensures all three are present.
| Severity | Apology Type | Tone | Key Elements |
|---|---|---|---|
| Minor (typo, wrong date) | Correction post | Light, self-aware | "We got [X] wrong — here's the correction" |
| Medium (insensitive framing) | Acknowledgment + apology | Genuine, non-defensive | 1. Acknowledge impact 2. Apologize without excuses 3. Commit to doing better |
| Serious (product failure, offensive content) | Full apology | Serious, accountable, action-oriented | 1. What happened 2. Full apology (no "if" or "but") 3. What we're doing 4. How we'll prevent it |
| Crisis (legal, ethical, safety) | Crisis statement from founder | Founder-led, may require legal review | Founder's voice, transparent, specific actions |
Assess severity using the Quick Reference table.
For medium+ severity: Gather full context, identify specific harm. Draft involves founder.
Draft the apology:
Avoid apology-killing language:
Founder review required for medium+ severity. Legal review for serious/crisis.
Prepare monitoring plan: replies to apology, follow-up if needed.
# Apology Draft: [Situation]
## Situation Summary
**What happened:** [Specific description]
**Severity:** [Minor / Medium / Serious / Crisis]
**Who was affected:** [People, groups, customers]
## Draft Apology
**Platform:** [Primary platform]
[Full apology text, formatted exactly as it should appear]
## Language Audit
- [ ] Uses "I'm sorry" or "We apologize" (not conditional "if")
- [ ] Acknowledges specific impact
- [ ] No defensive/explanatory language
- [ ] Includes concrete action, not just words
## Review Gate
**Founder review required:** [Yes / No]
**Legal review recommended:** [Yes / No]
**Deadline for posting:** [Timeframe]
## Post-Apology Monitoring
- Monitor for [N] hours
- Watch for: [Continued criticism / Acceptance / New info]
The skill is complete when:
Strip it down to: "I [did X]. It caused [Y]. I'm sorry. I will [do Z]." If that core is missing, rewrite. Would you accept this apology if directed at you?
Analyze A/B tests across hook variations, posting times, content formats, and CTAs — declare statistical winners, document learnings, and build an always-on optimization engine.
Track post-level metrics across all platforms — impressions, engagement rate, profile clicks, follows, link clicks — with weekly aggregation and trend detection for performance analysis.
Generate weekly and monthly performance summary reports — top/bottom posts, content type analysis, pillar performance, follower growth, conversion tracking, and actionable recommendations.
Write Instagram and LinkedIn captions with scroll-stopping hooks, value-dense bodies, platform-appropriate CTAs, and strategic hashtag sets — optimized for each platform's reading behavior and visual context.
Select and write the optimal call-to-action for any social post — follow, reply, DM, save, share, link, or signup — matched to platform, content type, content value, and audience psychology.
Generate 5-10 hook variations for any post, thread, or caption across X, LinkedIn, Instagram, and TikTok — using different styles (question, contrarian, statistic, story, observation, promise) so the best one can be tested or selected.