القائمة
Optimize and refresh social bios, rotate pinned posts when high-performing content drops, update header/banner images, and manage link-in-bio pages for maximum conversion.
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
استنادا إلى تصنيف SOC المهني
| name | presence-refresh |
| description | Optimize and refresh social bios, rotate pinned posts when high-performing content drops, update header/banner images, and manage link-in-bio pages for maximum conversion. |
| version | 2.0.0 |
| author | Crewm8 |
| maintainer | Gokul (github.com/gokulb20) |
| license | MIT |
| homepage | https://crewm8.ai |
| tags | ["social","profile","optimization","bio","link-in-bio","presence"] |
| related_skills | ["profile-audit","brand-voice-system","positioning-statement","cta-craft"] |
| inputs_required | ["current-profile-state","high-performing-posts","campaign-schedule"] |
| deliverables | ["presence-refresh-plan-with-timeline"] |
| compatible_agents | ["hermes","claude-code","droid","cursor","windsurf","openai","openclaw","generic"] |
| execution_tier | 1 |
| required_tools | [] |
| required_env_vars | [] |
Keep the brand's social presence fresh, current, and optimized for conversion. Static profiles signal a dead brand. This skill manages ongoing profile optimization triggered by content performance and campaign cycles.
A stale profile is a signal that the brand isn't active. Fresh bios, current pinned posts, and updated banners communicate "we're here, we're active, and we have something worth paying attention to right now."
profile-audit found issues| Element | Refresh Trigger | Frequency |
|---|---|---|
| Bio text | New offer, new positioning, campaign focus | Monthly or per campaign |
| Pinned post | New top-10% post by engagement | As needed |
| Header/banner | Campaign, season, rebrand | Quarterly or per campaign |
| Link in bio | Campaign priority shift | Per campaign or weekly |
| IG Story highlights | New content themes | Monthly |
Review current bios. Does each clearly state who you help, what you do, why it matters? Draft updated bio variants. Founder approval required.
Check pinned posts. After every performance-report, flag posts in top 10% of engagement. Pin criteria: high engagement + represents current focus + has working CTA + not time-sensitive.
Update headers/banners for campaigns, seasonal refresh, or visual rebrand. Delegate visual concept to visual-plan + image-prompt.
Optimize link-in-bio: What's the single most important action right now? Update destination. Remove outdated links from link-in-bio tool.
Refresh IG Story highlights. Archive outdated, add new categories, design branded covers.
# Presence Refresh: [Date / Trigger]
## Bio Updates
**X:** Current "[bio]" → Proposed "[new bio]"
**LinkedIn:** [Same]
**IG:** [Same]
**TikTok:** [Same]
## Pinned Post Rotation
**Platform:** [Name] | **Current:** [Post] | **Proposed:** [New post] | **Status:** [Approved / Live]
## Header/Banner
**Platform:** [Name] | **Current:** [Description] | **Proposed:** [Concept] | **Status:** [In design / Live]
## Link-in-Bio
**Destination:** [URL] — [What it promotes]
**Status:** [Updated / Needs update]
## Refresh Summary
| Element | Last Updated | Next Scheduled | Status |
|---------|-------------|---------------|--------|
| Bios | [Date] | [Date] | [Current / Needs update] |
| Pinned posts | [Date] | Weekly | [Current / Needs update] |
| Banners | [Date] | [Date] | [Current / Needs update] |
| Link-in-bio | [Date] | Weekly | [Current / Needs update] |
The skill is complete when:
Open every profile. Clear message in under 5 seconds? Pinned posts worth pinning? Links work? Would a first-time visitor know exactly what to do next?
Analyze A/B tests across hook variations, posting times, content formats, and CTAs — declare statistical winners, document learnings, and build an always-on optimization engine.
Track post-level metrics across all platforms — impressions, engagement rate, profile clicks, follows, link clicks — with weekly aggregation and trend detection for performance analysis.
Generate weekly and monthly performance summary reports — top/bottom posts, content type analysis, pillar performance, follower growth, conversion tracking, and actionable recommendations.
Write Instagram and LinkedIn captions with scroll-stopping hooks, value-dense bodies, platform-appropriate CTAs, and strategic hashtag sets — optimized for each platform's reading behavior and visual context.
Select and write the optimal call-to-action for any social post — follow, reply, DM, save, share, link, or signup — matched to platform, content type, content value, and audience psychology.
Generate 5-10 hook variations for any post, thread, or caption across X, LinkedIn, Instagram, and TikTok — using different styles (question, contrarian, statistic, story, observation, promise) so the best one can be tested or selected.