| name | affiliate-program |
| description | Design affiliate program structure — commission rates + payout logic + affiliate portal + promotion assets + recruitment outreach + compliance. Built for Stripe / ThriveCart / FirstPromoter / Everflow integrations. |
| signal | {"mode":"linguistic","genre":"affiliate-program-spec","type":"inform","format":"markdown","structure":"w-affiliate-program","receiver":"affiliates + operations","receiver_capacity":"medium"} |
| department | partnerships |
| agent_affinity | ["partnerships-head"] |
| required_compartments | {"offer_architecture":60,"lifecycle_optimization":20} |
| upstream_dependency | design-offer |
| execution_mode | interactive |
| tier | structured_ai |
| temperature_gate | warm |
| required_tools | ["file_read","file_write"] |
| required_mcps | ["filesystem"] |
| required_integrations | {"affiliate_tracking":["firstpromoter-api","rewardful-api","everflow-api"],"payment":"stripe-api","email":"convertkit-api"} |
| credentials_required | ["STRIPE_SECRET_KEY","CONVERTKIT_API_KEY"] |
| evidence_gate | ["commission_structure_specified","payout_logic_clear","portal_assets_defined","recruitment_plan","compliance_disclosed","signal_score_gte_0_8"] |
| keywords | ["affiliate","affiliate program","referral commission"] |
| priority | 1 |
| version | 1 |
/affiliate-program — Affiliate Program Designer
Structure
W(affiliate-program) =
1. Commission Structure (rates, tiers, recurring vs one-time)
2. Payout Logic (cookie window, attribution, minimum payout, frequency)
3. Affiliate Portal (login, links, assets, stats)
4. Promotion Assets (ad creative / email swipes / social posts / landing pages)
5. Recruitment Plan (who, outreach, qualification)
6. Compliance (FTC disclosure, tax forms, contracts)
7. Economics Validation (affiliate payout fits LTV:CAC math)
Decision Logic
Commission Rate Benchmarks
- Info / coaching: 20-50% first sale, 10-30% recurring
- Digital product: 30-50%
- SaaS: 20-30% first year, decaying
- Done-for-you: 10-20% (higher fulfillment cost)
Cookie Window
- 30-60 days standard
- 90+ days for high-consideration offers
Recruitment Tiers
- Tier 1 affiliates (top creators, influencers) — higher commission + custom terms
- Tier 2 (aligned partners) — standard rates
- Tier 3 (casual / customer-advocate) — self-serve portal
Output Format
# Affiliate Program — [Creator Brand]
**Commission Rate:** [%] first sale / [%] recurring
**Cookie Window:** [days]
**Payout Frequency:** [monthly]
**Minimum Payout:** $[N]
**Version:** 1.0
## Commission Structure
| Tier | First Sale | Recurring | Bonus |
|---|---|---|---|
| Tier 1 | 40% | 25% | $500 for first referral |
| Tier 2 | 30% | 20% | N/A |
| Tier 3 | 20% | 10% | N/A |
## Payout Logic
- Cookie window: [N days]
- Attribution: last-click
- Payment: monthly via Stripe/PayPal
- Minimum payout: $[N]
- Hold period: [days post-refund window]
## Affiliate Portal
- Login URL: [...]
- Affiliate link format: [...]
- Stats dashboard: [metrics]
- Asset library: [below]
## Promotion Assets
- Email swipes (3-5 versions)
- Social posts (LinkedIn / X / IG templates)
- Ad creative (banners / video ads)
- Webinar invite copy
- Landing pages (if custom for affiliates)
## Recruitment Plan
- Tier 1: direct outreach (5-10 target affiliates)
- Tier 2: email existing buyers
- Tier 3: public signup page
## Compliance
- FTC disclosure template (affiliates must use)
- W-9 / W-8BEN collection
- Affiliate agreement contract
- Refund policy handling
## Economics Validation
- Payout as % of AOV: [%]
- Net AOV post-payout: $[N]
- LTV:CAC impact: [math]
Verification Checklist
Next Skills
/referral-program — customer-referral mechanics (adjacent)/email-sequence — affiliate recruitment sequence
References
- Partnerships department Department
v1.0 — 2026-04-19. Cycle 6 Partnerships.
