| name | openai-ads |
| description | Plan and manage OpenAI Ads (ChatGPT ads) campaigns end-to-end via the Hyper MCP — API-key auth, account discovery, geo targeting, image upload, chat_card and product-feed creatives, custom audiences, conversion tracking, status flow, and insights, with integer-micros money values. Use when the user wants to launch OpenAI ads, ChatGPT ads, chat card ads, manage OpenAI ad groups or audiences, or pull OpenAI Ads insights. |
| requires_toolkits | ["openai_ads"] |
| icon | openai_ads |
| short_description | Plan and manage OpenAI Ads with chat cards, product feeds, audiences, and insights. |
OpenAI Ads Campaigns
Strategic guide for managing the OpenAI Advertiser API. All operations go
through https://api.ads.openai.com/v1.
Requirements
If openai_ads_ad_accounts_get is not in the tool list, stop and tell the user to enable Hyper MCP and connect OpenAI Ads. After connecting, openai_ads_health_check() verifies the key — if connected=false, the API key is missing, invalid, or expired.
Out of scope — defer to other skills
- Creative generation (ad imagery, copy) →
ad-creative-generation / image-generation.
- Cross-platform campaign launches → use this skill for OpenAI Ads, then invoke
meta-ads / google-ads separately.
Critical Rules
CRITICAL: Auth is bearer API-key auth, not OAuth. One Ads API key is
scoped to exactly one ad account. There is no list ad accounts endpoint;
openai_ads_ad_accounts_get returns the connected account for that key.
CRITICAL: All money values on inputs are integer micros.
$1.00 = 1_000_000 micros. $50/day = 50_000_000. The
daily_spend_limit_micros minimum is 1_000_000 ($1). The ad group
max_bid_micros is capped at 100_000_000 ($100). Insights responses use
plain floats in account currency, not micros.
CRITICAL: Always create campaigns, ad groups, and ads with
status="paused". Surface what was created to the user, then activate
using the dedicated activate endpoint after approval.
CRITICAL: Ads have review_status. New ads enter in_review and will
not serve until review_status="approved", even if status="active".
CRITICAL: chat_card creatives require target_url and file_id.
Upload the image first via openai_ads_images_upload, then pass the returned
file_id to openai_ads_create. PNG, 1024x1024, <= 1 MB.
IMPORTANT: Creative types are chat_card and product_ad_template.
Product-ad templates get image and destination URL from the selected product
feed item, so they do not require file_id or target_url.
IMPORTANT: Campaign bidding_type can be impressions or clicks.
Ad group billing_event_type can be impression or click.
Tool surface
| Job | Tools |
|---|
| Account | openai_ads_ad_accounts_get, openai_ads_update_ad_account, openai_ads_activate_ad_account, openai_ads_pause_ad_account, openai_ads_health_check |
| Campaigns | openai_ads_campaigns_create, openai_ads_campaigns_get, openai_ads_campaigns_list, openai_ads_campaigns_update, openai_ads_campaigns_pause, openai_ads_campaigns_activate, openai_ads_campaigns_archive |
| Ad groups | openai_ads_ad_groups_create, openai_ads_ad_groups_get, openai_ads_ad_groups_list, openai_ads_ad_groups_update, openai_ads_ad_groups_pause, openai_ads_ad_groups_activate, openai_ads_ad_groups_archive |
| Ads | openai_ads_create, openai_ads_get, openai_ads_list, openai_ads_update, openai_ads_pause, openai_ads_activate, openai_ads_archive |
| Images & targeting | openai_ads_images_upload, openai_ads_search_geo_locations |
| Audiences | openai_ads_create_custom_audience, openai_ads_create_custom_audience_upload, openai_ads_get_custom_audience, openai_ads_list_custom_audiences, openai_ads_archive_custom_audience |
| Conversions | openai_ads_create_conversion_pixel, openai_ads_create_conversion_api_key, openai_ads_create_conversion_event_setting, openai_ads_list_conversion_event_settings, openai_ads_get_conversion_insights |
| Insights | openai_ads_account_insights_get, openai_ads_campaign_insights_get, openai_ads_ad_group_insights_get, openai_ads_insights_get |
| Cache snapshot | openai_ads_cache, openai_ads_caches_get, openai_ads_caches_refresh |
Phase 1: Account Discovery
Run these after connect:
openai_ads_ad_accounts_get()
openai_ads_campaigns_list(limit=100)
openai_ads_list_custom_audiences(limit=100)
openai_ads_list_conversion_event_settings(limit=100)
The connect-time context builder may have already populated a cached snapshot.
Prefer:
openai_ads_caches_get()
If success=False because the cache is empty, refresh once:
openai_ads_caches_refresh()
Phase 2: Plan and Confirm
Before creating anything, confirm with the user:
- Objective in plain language.
- Daily and/or lifetime budget in account currency.
- Target geos: simple country codes like
["US", "GB"], or location IDs from openai_ads_search_geo_locations.
- Any custom audiences to include or exclude.
- Whether this is a normal
chat_card campaign or a product-feed campaign.
- Headline (
title, <= 50 chars), body (<= 100 chars), and click-through URL for chat_card.
- One image asset for
chat_card, either a public URL or a base64 blob.
- Max bid in micros (
max_bid_micros; for example 2_000_000).
- Optional
context_hints, short natural-language phrases that describe when the ad should show.
- Optional conversion event setting IDs to attach to the campaign.
If anything is missing, ask. Do not invent budgets, geos, or copy.
All reference files live in references/. Read them at references/<file> (e.g. references/campaign-creation.md).
Routing table
Safety Rules
Never:
- Pass dollar amounts directly. All money inputs are micros.
- Activate a campaign, ad group, ad, or account without explicit user approval.
- Skip image upload for a
chat_card; it needs a real file_id.
- Use geo exclusions; use included geos and audience exclusions instead.
- Assume an ad is delivering just because
status="active". Always check review_status.
- Treat
archive as reversible.
- Promise paid traffic on a new ad. New ads sit in
review_status="in_review" until OpenAI approves them.
