cro-social-proof

name	cro-social-proof
description	CRO lens — does the block show that others already chose this, at the moment of decision? Surveyed by the Analyst.
license	Apache-2.0
metadata	{"version":"1.1.0"}

Social Proof

Lens question: At the decision point, is there evidence that other people / real numbers / authorities already trust this — and is it visible, not buried?

Signal of the gap (DOM/RUM):

• DOM: testimonials, ratings, counts, or logos exist in the authored content (rows/ cells the block decorated) but render far from the action, or are absent entirely next to a high-stakes CTA.
• RUM: low conversion on a block where the offer is sound but trust cues are missing or visually disconnected from the action.

Variant kind it implies: CSS-only when the proof already exists in the block's decorated DOM and only needs to be moved/emphasized next to the CTA (class-gated reposition/restyle). Mixed if a new proof node must be injected — a JS branch on body.variant-<name> that sources the proof from existing authored DOM elsewhere on the page, never from invented strings. Never fabricate proof — only surface what is real.

Related Skills

• content-modeling: where proof content lives in the authored rows/cells a variant may reposition but must not invent.