| name | ios-aso-launch |
| description | Use when creating or reviewing App Store Optimization for iOS apps: keyword research, competitor scans, App Store name/subtitle/keyword fields, screenshots, promotional text, descriptions, localization keyword fields, launch measurement, and slash commands such as /ios-keyword, /ios-screens, and /ios-grade. |
iOS ASO Launch
Rule
Search language belongs in the App Store keyword surfaces. Product
differentiation belongs in screenshots, the description body, and promo text.
Workflow
- Search the App Store landscape for the user's seed phrase.
- Pick one target keyword with real intent and low enough competition.
- Write name, subtitle, and keyword field under strict App Store limits.
- Create outcome-first screenshots. Screenshot #1 sells the result; #2 sells
the differentiator.
- Put claims through a feature-truth check. Never advertise missing features.
- Use localization keyword fields for extra reach when relevant.
- Set a 2-4 week measurement plan for rankings, impressions, conversion, and
promo text/caption iteration.
Read references/app-store-aso.md for the exact rules.
Hard Limits
- App name: 30 characters.
- Subtitle: 30 characters.
- Keyword field: 100 characters, comma-separated, no spaces after commas.
- Promotional text: 170 characters.
Output Artifacts
aso/keywords.mdaso/aso-doc.mdfastlane/metadata/<locale>/name.txtfastlane/metadata/<locale>/subtitle.txtfastlane/metadata/<locale>/keywords.txtfastlane/metadata/<locale>/description.txtfastlane/metadata/<locale>/promotional_text.txt- screenshot title plan and ordered screenshot assets.
