القائمة
Wordmark usage rules and SVG assets for the Contoso placeholder brand. Covers light and dark variants, clear space rules, minimum size, and how to embed in Power BI report headers.
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
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| name | brand-wordmark |
| description | Wordmark usage rules and SVG assets for the Contoso placeholder brand. Covers light and dark variants, clear space rules, minimum size, and how to embed in Power BI report headers. |
| version | 1 |
The wordmark is the primary brand identifier in a Power BI report. It combines a mark (icon) and a logotype (text) in a single lockup. Two variants are provided:
#0078D4, logotype in Near-Black #201F1E, on a white or light background#FFFFFF, logotype in White #FFFFFF, on Primary Blue #0078D4 background (for use in colored page headers)Contoso is a placeholder. Replace the logotype text and the mark path with your actual brand assets before using in production.
| File | Variant | Background | Use case |
|---|---|---|---|
assets/wordmark-light.svg | Light | White / #F3F2F1 | Page header on light backgrounds |
assets/wordmark-dark.svg | Dark | #0078D4 Primary Blue | Colored header zone, dark page backgrounds |
[ Mark ] Logotype
| Element | Light variant | Dark variant |
|---|---|---|
| Mark (icon) | #0078D4 | #FFFFFF |
| Logotype text | #201F1E | #FFFFFF |
| Background | Transparent (white context) | #0078D4 or transparent (dark context) |
| Font | Segoe UI Semibold | Segoe UI Semibold |
The mark is a stylized bar chart — three vertical bars of ascending height — representing data and analytics. It sits to the left of the logotype with 8px spacing between them.
| Property | Value |
|---|---|
| Mark height | 24px |
| Mark width | ~20px (proportional) |
| Logotype font size | 18pt Segoe UI Semibold |
| Total lockup height | 32px (with optical padding) |
| Minimum width | 100px |
| Minimum height | 20px (do not scale below this) |
Maintain clear space equal to the height of the mark on all four sides of the wordmark. Never place other visual elements inside the clear space zone.
[ clear space ]
[c] [ Mark Name ] [c]
[ clear space ]
Where [c] = mark height.
The wordmark lives in the page header zone at the top of every report page.
x: 24px y: 12px height: 32px width: auto (min 100px)
The header zone is typically 48–64px tall. The wordmark sits vertically centered within it.
When the page header uses a Primary Blue (#0078D4) fill rectangle as background:
wordmark-dark.svg#0078D4Power BI does not have a native "image" element that scales cleanly at all zoom levels. The recommended approach:
wordmark-light.svg or wordmark-dark.svgAlternatively, embed the wordmark as an SVG DAX measure (see SVG embedding pattern below).
To embed the wordmark inline in a DAX SVG measure (e.g., a dynamic header):
Page Header SVG =
VAR _svg =
"<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 160 32' width='160' height='32'>"
-- Mark: three ascending bars
& "<rect x='2' y='14' width='5' height='16' rx='1' fill='#0078D4'/>"
& "<rect x='9' y='8' width='5' height='22' rx='1' fill='#0078D4'/>"
& "<rect x='16' y='2' width='5' height='28' rx='1' fill='#0078D4'/>"
-- Logotype
& "<text x='28' y='22' font-family='Segoe UI, Arial, sans-serif' font-size='18' font-weight='600' fill='#201F1E'>Contoso</text>"
& "</svg>"
RETURN _svg
For the dark variant, replace fill='#0078D4' with fill='#FFFFFF' on bars, and fill='#201F1E' with fill='#FFFFFF' on the text.
role="img" and aria-label for screen readers.#201F1E on white = 16:1 ✅; Dark variant — white on #0078D4 = 7:1 ✅#0078D4, Near-Black #201F1EVersion: 1.0 Last Updated: 2026-05-02