krzyzanowskim

Craft and evaluate names and interface text for an app or product: features, settings, buttons, menu items, tabs, plans, labels, error messages, empty states, and onboarding copy. Use when the user asks "what should I call this?", wants to brainstorm or compare name candidates, asks for a review of UI copy, labels, or microcopy, or is writing anything users read in an interface. Distilled from Apple's WWDC session "Craft clear names for features and labels in your app" and the Human Interface Guidelines on Writing: three criteria (belongs, sets expectations, works everywhere), a Think/Feel/Do audience exercise, evaluation tests, and HIG rules for voice, tone, labels, and errors.