icp-research

name	icp-research
description	Research a company and score ICP fit. Use when user asks to research a company, qualify a prospect, or assess ICP match before writing a sequence. Requires domain or company name.

ICP Research Skill

Research a company and score ICP fit. Output is a structured research doc that feeds directly into the cold-email skill.

Intake

Required before any output:

• Company domain or name
• Your ICP definition (or load from company/ICP.md if it exists)

Research Sequence

Run in this order. Stop when you have enough signal for a personalized sequence.

1. Website — homepage, about, product pages. Extract: what they do, who they sell to, key claims.
2. Job postings — open SDR/AE/RevOps roles signal GTM investment and pain points.
3. Tech stack — run TechSight or check BuiltWith. Signals sophistication and existing tool overlap.
4. LinkedIn — headcount, growth rate, recent posts from founders/execs.
5. News — funding, launches, leadership changes. Triggers for outreach timing.

ICP Scoring

Score 1-5 on each dimension:

Dimension	Signal
Company size	Employee count vs. your ICP range
GTM motion	Outbound vs. inbound signals in job postings
Tech alignment	Stack overlap with your ICP
Growth signal	Headcount growth or recent funding
Pain fit	Evidence of the pain your offer solves

Threshold: Score >= 16/25 = qualify. Score < 12 = skip. 12-15 = judgment call.

Output Format

# [Company Name] — ICP Research

**Domain:** [domain]
**ICP Score:** [X/25]
**Verdict:** [Qualify / Skip / Judgment call]

## What They Do
[2-3 sentences]

## Who They Sell To
[ICP for their product]

## GTM Signals
- [Signal 1]
- [Signal 2]

## Tech Stack
[Key tools relevant to your offer]

## Pain Fit
[Specific evidence of the pain your offer solves]

## Best Angle
[The hook that should drive Step 1 of the sequence]

Pass this output to the cold-email skill to generate the sequence.