social-media-strategy

name	social-media-strategy
description	Build and execute social media strategy for B2B — LinkedIn, X/Twitter, posting cadence, engagement tactics, content formats, sizing guides, and platform-specific best practices. Use when building social presence, planning content, or optimizing engagement. Triggers on: "social media", "LinkedIn strategy", "Twitter strategy", "X strategy", "posting guide", "social content", "engagement", "content calendar", "image sizes", "social graphics", or any social media planning request.
license	MIT
compatibility	Claude Code, Jesse, Codex, Hermes, Windsurf, OpenCode, Gemini CLI, Copilot, Zed, VS Code, Goose
metadata	{"version":"1.1.0","author":"LeadMagic","category":"creative","tags":["social-media","linkedin","twitter","x","content","engagement"],"related_skills":["linkedin-algorithm","linkedin-live-strategy","founder-brand","social-selling","content-distribution"],"frameworks":["Charlie Hills Social Media","Brendan Gahan Creator Economy","Richard van der Blom (Just Connecting) — LinkedIn Algorithm Insights Report","Jessie Lizak (Reveting) — LinkedIn Live & livestream content engine"]}

Social Media Strategy

Overview

Social media for B2B is not about going viral — it's about being the first person your ICP thinks of when they have a problem. Every post should build trust, demonstrate expertise, or start a conversation. This skill covers platform-specific strategy, content formats, sizing guides, and engagement tactics for LinkedIn (primary B2B channel) and X/Twitter (secondary).

When to Use

• "Build a social media strategy"
• "Plan LinkedIn content"
• "What should I post?"
• "Social media image sizes"
• "Increase engagement on LinkedIn"
• "Content calendar for social"

Authoritative Foundations

• Charlie Hills — social media strategy frameworks for B2B. Multi-channel content distribution. Personal brand as growth lever.
• Brendan Gahan — creator economy and social engagement. Community over audience.
• Richard van der Blom (Just Connecting) — Algorithm Insights Report — rewards: dwell time + completion rate, comment threads (especially author replies), saves, native documents (carousels). Punishes: external links in post body, hashtag stuffing (posts without hashtags now outperform by 5-10%), 5+ person tags, over-posting (>1/day), AI-sounding text. Full data and format rankings → linkedin-algorithm.
• Jessie Lizak (Reveting) — weekly LinkedIn Live as anchor content; repurpose into clips, carousels, and feed posts. → linkedin-live-strategy.

Step-by-Step Process

Phase 1: Platform Selection

Platform	Best For	Post Cadence	Content Types
LinkedIn	B2B thought leadership, trust-building	3-5x/week	Text posts, carousels, polls, video
X/Twitter	Real-time commentary, community	1-3x/day	Threads, short posts, replies
YouTube	Long-form education, demos	1-2x/week	Tutorials, interviews, case studies
TikTok/Reels	Brand awareness, younger audience	3-5x/week	Short-form video, trends

Phase 2: LinkedIn Content Strategy

Content mix: 40% insights from your work, 30% reactions to industry news, 20% personal stories/lessons, 10% promotion. Never: 100% company content. Best formats per van der Blom's 2026 data: document carousels (top reach ~1.39x and engagement ~6.6%), image + text (volume workhorse), short sharp text posts (under 600 characters trending up). See linkedin-algorithm for the full ranking.

Posting time: Tuesday-Thursday, 8-10am or 12-1pm local time. Test what works for your audience.

Phase 3: Social Media Sizing Guide

LinkedIn:

• Profile photo: 400x400px
• Banner: 1584x396px
• Post image: 1200x627px (single), 1080x1080px (square)
• Carousel document: 1080x1080px per slide
• Video: 1080p, under 10 min

X/Twitter:

• Profile photo: 400x400px
• Header: 1500x500px
• In-stream image: 1200x675px (16:9)
• Video: 1080p, under 2:20

Phase 4: Engagement Tactics

Comment on 5-10 ICP-relevant posts before posting your own. Reply to every comment within 1 hour. DM people who engage consistently. Build relationships in DMs, not just public posts.

Output Format

Social media strategy with platform mix, content calendar (weekly), sizing cheat sheet, engagement playbook, and 30-day posting plan.

Quality Check

Before delivering, verify:

• All required sections are complete
• Output matches the user's stated need
• Named frameworks are cited for key recommendations
• No vague claims — every recommendation has a specific action
• Deliverable is ready for operational use, not just conceptual

Common Pitfalls

1. Company page as primary — people follow people, not companies. Founder and employee profiles outperform company pages 10:1.
2. Links in LinkedIn posts — algorithm severely deprioritizes external links. Put links in comments or "link in bio."
3. Inconsistent posting — posting 5x one week then nothing for 3 weeks kills momentum. Consistency > frequency.
4. Broadcasting, not engaging — posting without commenting on others' content is talking to an empty room.

Implementation Depth

Use this section when the user asks for a finished asset, not a high-level explanation.

Diagnostic Questions

1. What is the primary motion: founder-led, sales-led, product-led, partner-led, or lifecycle-led?
2. Which ICP tier is the output for: small business, mid-market, enterprise, or mixed?
3. What proof is available today: customer stories, usage data, third-party validation, screenshots, or none?
4. What system will execute the work: CRM, sequencer, warehouse, support desk, product analytics, or manual workflow?
5. What decision will the user make from this output: launch, prioritize, route, rewrite, score, coach, or measure?

Framework Application

Map the recommendation explicitly to the named frameworks in this skill:

• Charlie Hills Social Media: apply only the part that directly improves the requested deliverable.
• Brendan Gahan Creator Economy: apply only the part that directly improves the requested deliverable.
• Richard van der Blom — Algorithm Insights Report: apply only the part that directly improves the requested deliverable.

Deliverable Standard

A strong output from this skill includes:

• A crisp diagnosis of the current situation
• A recommended path with tradeoffs, not a generic list
• A concrete artifact the user can use immediately: table, script, checklist, scorecard, sequence, dashboard spec, or implementation plan
• A measurement plan with leading and lagging indicators
• Risks and edge cases called out before execution

Adaptation Rules

• For small business: reduce complexity, shorten time-to-value, and prioritize owner/operator clarity.
• For mid-market: include workflow ownership, handoffs, integrations, and enablement assets.
• For enterprise: include governance, risk, procurement, stakeholder mapping, and proof requirements.

Execution Artifacts

• references/framework-notes.md — Named frameworks and reference tables
• templates/output-template.md — Deliverable shell for agent output
• scripts/check-output.py — Lightweight deliverable validator

Related Skills

• linkedin-algorithm: LinkedIn reach mechanics (van der Blom report data)
• founder-brand: Personal brand strategy for founders (Adam Robinson playbook)
• social-selling: LinkedIn for prospecting and sales
• copywriting: Social media copy frameworks
• graphic-design-gtm: Visual asset creation for social