Computes desired-current state deltas, quantifies component scores, and produces a ranked gap ledger. Use when evaluating hypothesis register state to determine where the largest gaps exist between desired and current conditions.
Applies the 10 decision rules, reclassifies confidence and support states, sets readiness gates, and generates execution queue entries and governor escalations. Use when gap computation and destruction are complete and decisions must be enforced.
Adversarially attacks the current register state through pre-mortem, red-team response, constraint inversion, evidence concentration analysis, and kill signal audit. Use when a gap pass requires adversarial validation of hypotheses and proposals.
Designs the complete GTM plan for the hypothesis register. Sequences channels by phase with gate criteria, builds messaging framework from value proposition, sets target KPIs per phase, derives operational constraints from all hypotheses, and defines success/kill criteria. Use when constructing register section 7 (GTM Plan) during BUILD.
Maps competitive landscape, identifies positioning gaps, and assesses competitor response capability for red-team input. Use when researching competition during BUILD phase 1 or feeding destruction phase.
Calculates unit economics (LTV, CAC, payback, margins) with range-based estimates, cost structure, and scenario analysis. Use when constructing unit economics hypothesis during BUILD phase 2.
Selects GTM acquisition channels, estimates per-channel CAC, designs channel mix with investment allocation, and sequences channels by phase. Constrained by ACV-channel viability from pricing and growth architecture from solutions. Produces channel strategy for unit economics hypothesis.
Designs solution architecture, selects growth model, assembles positioning, maps features to problems, and defines MVP scope. Use when constructing Solution Design section during BUILD phase 2.