القائمة
Five named aesthetic bundles (Ethereal Glass, Editorial Luxury, Soft Structuralism, Minimalist Editorial, Industrial Brutalist) with surface / typography / motion / texture specs and a profile-to-archetype decision matrix.
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
استنادا إلى تصنيف SOC المهني
Canonical CreativeBrief markdown + JSON schema, aligned 1:1 with Hydra CreativeBrief envelope. Sections cover vision, references, aesthetic, technical approach, key shots/messages, production, guardrails, approvals.
HITL gate catalog, audit-log shape, DecisionRecord schema, three-lines-of-defense mapping, v1 gate IDs (brand-consistency, regulated-claims-review, budget-cap, attribution-soundness, ip-clearance).
Audience segmentation toolkit — RFM, behavioral cohorts, JTBD, ICP for B2B, CDP/CRM integration patterns, persona archetype templates.
Brand safety and regulated-claims rulebook — toxicity/bias categories, FDA/FTC/FCA/GDPR rules, prohibited-content registry, brand-guideline enforcement, HITL escalation matrix, verdict schema.
Six industry-specific campaign playbooks — funnel stages, KPI targets, channel mix, cadence, critical gates, failure modes, blueprint examples.
Experimentation toolkit — A/B test design, sample-size from MDE+power, MAB, sequential testing, causal inference (DiD/synth-control/RDD), pitfalls, reporting template.
| name | aesthetic-archetypes |
| description | Five named aesthetic bundles (Ethereal Glass, Editorial Luxury, Soft Structuralism, Minimalist Editorial, Industrial Brutalist) with surface / typography / motion / texture specs and a profile-to-archetype decision matrix. |
| user-invocable | true |
| allowed-tools | ["Read","Glob","Grep","Write"] |
Locks visual identity for a campaign by selecting one of five named aesthetic bundles. The selection is propagated into every CreativeBrief -> ShotList -> AssetJob envelope MarketBliss hands to Hydra's creative squad. brand-narrative is the owning agent.
Why five and not infinite: a finite vocabulary forces commitment, prevents aesthetic drift across a multi-asset campaign, and gives the downstream production pipeline (ComfyUI prompts, frontend-design tokens, motion specs) a deterministic seed.
Pick ONE archetype per campaign. Sub-archetypes (e.g. "Editorial Luxury with Industrial Brutalist accent for the editorial spread") are allowed only at the asset level and must be flagged in the ShotList style_notes field.
| Dimension | Spec |
|---|---|
| Surfaces | Frosted glass, light gradients (#FAFBFC -> #E8EEF5), soft blur layers, white 60-80% opacity |
| Materials | Holographic foils, satin, brushed acrylic, soft pearl |
| Typography heading | Inter Display 300, ABC Diatype Light, or Söhne Light — wide tracking |
| Typography body | Inter 400, 16-18px, 1.6 line-height |
| Typography mono | JetBrains Mono 300 |
| Shadows | 0 1px 3px rgba(0,0,0,0.04), 0 8px 24px rgba(60,80,120,0.06) — cool, diffuse |
| Motion | easeOutExpo, 400-600ms, slight 1.02 scale on hover, no springs |
| Icons | 1.25px stroke, rounded ends, line style |
| Texture | 3-5% subtle gradient noise, no grain |
| Best fit | Wellness DTC, SaaS PLG, modern fintech, lifestyle-tech |
| Dimension | Spec |
|---|---|
| Surfaces | Deep black (#0A0A0A), ivory (#F5F1EA), brass accent (#8B6B3D), generous whitespace |
| Materials | Matte paper, embossed foil, hand-bound, vellum overlays |
| Typography heading | Canela Deck 500, GT Sectra Display 400, or Söhne Mono — serif or display |
| Typography body | Inter 400 or Tiempos Text 400, 17px, 1.5 line-height |
| Typography mono | Söhne Mono 400 |
| Shadows | 0 2px 4px rgba(0,0,0,0.08), 0 16px 48px rgba(0,0,0,0.12) — warm, contained |
| Motion | easeOutQuint, 600-900ms, deliberate, no bounce |
| Icons | 1.5px stroke, sharp terminals, monoline |
| Texture | Subtle paper grain 8% opacity, vignette on hero imagery |
| Best fit | Premium DTC, hospitality, Creative-Production, luxury Pro Services, financial wealth |
| Dimension | Spec |
|---|---|
| Surfaces | Warm off-white (#F8F5F0), terracotta (#C56F4D), sage (#7A8B6B), muted block colors |
| Materials | Textured paper, ceramic, raw linen, soft-touch laminate |
| Typography heading | GT Alpina 500, Tiempos Headline 500, or Recoleta 500 |
| Typography body | Söhne Buch 400, 16-17px, 1.55 line-height |
| Typography mono | Berkeley Mono 400 |
| Shadows | 0 4px 12px rgba(80,60,40,0.10) — warm, soft |
| Motion | spring(damping=22, stiffness=160), 500-800ms, gentle bounce |
| Icons | 2px stroke, rounded, friendly |
| Texture | 12% paper texture overlay, occasional shape blocks |
| Best fit | DTC home/food/beauty, family-brand SaaS, healthcare-consumer, hospitality |
| Dimension | Spec |
|---|---|
| Surfaces | True white (#FFFFFF), pure black (#000000), single accent (often #FF3B30 or #0066FF) |
| Materials | Glossy and matte juxtapositions, clean print |
| Typography heading | Inter 600 or Söhne Halbfett, tight tracking |
| Typography body | Inter 400, 15-16px, 1.5 line-height |
| Typography mono | Söhne Mono 400 |
| Shadows | None or 0 1px 2px rgba(0,0,0,0.06) — almost flat |
| Motion | easeInOut, 200-350ms, no decoration |
| Icons | 1.5px stroke, geometric, no flourish |
| Texture | None — pure geometry |
| Best fit | B2B SaaS, professional services (legal/consulting), tech-first DTC, AI tools |
| Dimension | Spec |
|---|---|
| Surfaces | Concrete grays (#2A2A2A, #6B6B6B), safety yellow (#FFD400), exposed grids, raw rules |
| Materials | Concrete, raw steel, kraft paper, screenprint |
| Typography heading | Söhne Breit Kräftig, Druk Wide 700, or PP Mori Bold |
| Typography body | Söhne Buch 400, 15px, 1.4 line-height |
| Typography mono | IBM Plex Mono 500 |
| Shadows | 4px 4px 0 #000 hard-offset, no blur |
| Motion | linear or stepped, 150-300ms, snap transitions |
| Icons | 2.5-3px stroke, blocky, no rounding |
| Texture | Halftone, riso grain 20%, visible grid overlays |
| Best fit | Challenger DTC, agency-of-record (Ad-Commercial), youth/streetwear, dev-tool SaaS |
Rows: industry profile. Columns: positioning quadrant (Volume-Mass / Volume-Premium / Bespoke-Mass / Bespoke-Premium).
| Profile | Volume-Mass | Volume-Premium | Bespoke-Mass | Bespoke-Premium |
|---|---|---|---|---|
| B2B SaaS | Minimalist Editorial | Minimalist Editorial | Ethereal Glass | Editorial Luxury |
| DTC E-com | Soft Structuralism | Editorial Luxury | Industrial Brutalist | Editorial Luxury |
| Professional Services | Minimalist Editorial | Editorial Luxury | Soft Structuralism | Editorial Luxury |
| Regulated | Minimalist Editorial | Ethereal Glass | Minimalist Editorial | Editorial Luxury |
| Creative-Production | Soft Structuralism | Editorial Luxury | Industrial Brutalist | Editorial Luxury |
| Ad-Commercial | Industrial Brutalist | Editorial Luxury | Industrial Brutalist | Editorial Luxury |
When archetype recommendation is ambiguous or the brand has explicit aesthetic equity that contradicts the matrix, brand-narrative documents the override rationale in the brief.
aesthetic_archetype:
primary: "editorial-luxury"
accent: null # optional, for hybrid asset
surfaces:
bg: "#0A0A0A"
fg: "#F5F1EA"
accent: "#8B6B3D"
typography:
heading: "Canela Deck 500"
body: "Inter 400"
mono: "Söhne Mono 400"
motion:
easing: "easeOutQuint"
duration_ms: 700
texture:
type: "paper-grain"
opacity: 0.08
prompt_seed: "editorial luxury, matte black background, ivory typography..."
The prompt_seed is a free-text string consumed by ComfyUI / gemini-image prompt builders inside Hydra's creative squad. Keep it under 80 words.
style_notes documentation.<AIAPP_BASE>/RLM-Creative/.claude/skills/frontend-design/ (downstream consumer).creative squad asset spec: <AIAPP_BASE>/Hydra/squads/creative/squad.yaml.