seo-geo

name	seo-geo
description	Optimize content for AI Overviews (formerly SGE), ChatGPT web search, Perplexity, and other AI-powered search experiences. GEO analysis enriched with Ahrefs Brand Radar AI visibility data when available. Includes brand mention signals, AI crawler accessibility, llms.txt compliance, passage-level citability scoring, and platform-specific optimization. Use when user says "AI Overviews", "SGE", "GEO", "AI search", "LLM optimization", "Perplexity", "AI citations", "ChatGPT search", "AI visibility", or "Brand Radar".
allowed-tools	["Read","Bash","Glob","WebFetch","ToolSearch"]

AI Search / GEO Optimization (February 2026)

Key Statistics

Metric	Value	Source
AI Overviews reach	1.5 billion users/month across 200+ countries	Google
AI Overviews query coverage	50%+ of all queries	Industry data
AI-referred sessions growth	527% (Jan-May 2025)	SparkToro
ChatGPT weekly active users	900 million	OpenAI
Perplexity monthly queries	500+ million	Perplexity

Critical Insight: Brand Mentions > Backlinks

Brand mentions correlate 3× more strongly with AI visibility than backlinks. (Ahrefs December 2025 study of 75,000 brands)

Signal	Correlation with AI Citations
YouTube mentions	~0.737 (strongest)
Reddit mentions	High
Wikipedia presence	High
LinkedIn presence	Moderate
Domain Rating (backlinks)	~0.266 (weak)

Only 11% of domains are cited by both ChatGPT and Google AI Overviews for the same query — platform-specific optimization is essential.

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GEO Analysis Criteria (Updated)

1. Citability Score (25%)

Optimal passage length: 134-167 words for AI citation.

Strong signals:

• Clear, quotable sentences with specific facts/statistics
• Self-contained answer blocks (can be extracted without context)
• Direct answer in first 40-60 words of section
• Claims attributed with specific sources
• Definitions following "X is..." or "X refers to..." patterns
• Unique data points not found elsewhere

Weak signals:

• Vague, general statements
• Opinion without evidence
• Buried conclusions
• No specific data points

2. Structural Readability (20%)

92% of AI Overview citations come from top-10 ranking pages, but 47% come from pages ranking below position 5 — demonstrating different selection logic.

Strong signals:

• Clean H1→H2→H3 heading hierarchy
• Question-based headings (matches query patterns)
• Short paragraphs (2-4 sentences)
• Tables for comparative data
• Ordered/unordered lists for step-by-step or multi-item content
• FAQ sections with clear Q&A format

Weak signals:

• Wall of text with no structure
• Inconsistent heading hierarchy
• No lists or tables
• Information buried in paragraphs

3. Multi-Modal Content (15%)

Content with multi-modal elements sees 156% higher selection rates.

Check for:

• Text + relevant images
• Video content (embedded or linked)
• Infographics and charts
• Interactive elements (calculators, tools)
• Structured data supporting media

4. Authority & Brand Signals (20%)

Strong signals:

• Author byline with credentials
• Publication date and last-updated date
• Citations to primary sources (studies, official docs, data)
• Organization credentials and affiliations
• Expert quotes with attribution
• Entity presence in Wikipedia, Wikidata
• Mentions on Reddit, YouTube, LinkedIn

Weak signals:

• Anonymous authorship
• No dates
• No sources cited
• No brand presence across platforms

5. Technical Accessibility (20%)

AI crawlers do NOT execute JavaScript — server-side rendering is critical.

Check for:

• Server-side rendering (SSR) vs client-only content
• AI crawler access in robots.txt
• llms.txt file presence and configuration
• RSL 1.0 licensing terms

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AI Crawler Detection

Check robots.txt for these AI crawlers:

Crawler	Owner	Purpose
GPTBot	OpenAI	ChatGPT web search
OAI-SearchBot	OpenAI	OpenAI search features
ChatGPT-User	OpenAI	ChatGPT browsing
ClaudeBot	Anthropic	Claude web features
PerplexityBot	Perplexity	Perplexity AI search
CCBot	Common Crawl	Training data (often blocked)
anthropic-ai	Anthropic	Claude training
Bytespider	ByteDance	TikTok/Douyin AI
cohere-ai	Cohere	Cohere models

Recommendation: Allow GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot for AI search visibility. Block CCBot and training crawlers if desired.

---

llms.txt Standard

The emerging llms.txt standard provides AI crawlers with structured content guidance.

Location: /llms.txt (root of domain)

Format:

# Title of site
> Brief description

## Main sections
- [Page title](url): Description
- [Another page](url): Description

## Optional: Key facts
- Fact 1
- Fact 2

Check for:

• Presence of /llms.txt
• Structured content guidance
• Key page highlights
• Contact/authority information

---

RSL 1.0 (Really Simple Licensing)

New standard (December 2025) for machine-readable AI licensing terms.

Backed by: Reddit, Yahoo, Medium, Quora, Cloudflare, Akamai, Creative Commons

Check for: RSL implementation and appropriate licensing terms.

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Platform-Specific Optimization

Platform	Key Citation Sources	Optimization Focus
Google AI Overviews	Top-10 ranking pages (92%)	Traditional SEO + passage optimization
ChatGPT	Wikipedia (47.9%), Reddit (11.3%)	Entity presence, authoritative sources
Perplexity	Reddit (46.7%), Wikipedia	Community validation, discussions
Bing Copilot	Bing index, authoritative sites	Bing SEO, IndexNow

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Output

Generate GEO-ANALYSIS.md with:

1. GEO Readiness Score: XX/100
2. Platform breakdown (Google AIO, ChatGPT, Perplexity scores)
3. AI Crawler Access Status (which crawlers allowed/blocked)
4. llms.txt Status (present, missing, recommendations)
5. Brand Mention Analysis (presence on Wikipedia, Reddit, YouTube, LinkedIn)
6. Passage-Level Citability (optimal 134-167 word blocks identified)
7. Server-Side Rendering Check (JavaScript dependency analysis)
8. Top 5 Highest-Impact Changes
9. Schema Recommendations (for AI discoverability)
10. Content Reformatting Suggestions (specific passages to rewrite)

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Quick Wins

1. Add "What is [topic]?" definition in first 60 words
2. Create 134-167 word self-contained answer blocks
3. Add question-based H2/H3 headings
4. Include specific statistics with sources
5. Add publication/update dates
6. Implement Person schema for authors
7. Allow key AI crawlers in robots.txt

Medium Effort

1. Create /llms.txt file
2. Add author bio with credentials + Wikipedia/LinkedIn links
3. Ensure server-side rendering for key content
4. Build entity presence on Reddit, YouTube
5. Add comparison tables with data
6. Implement FAQ sections (structured, not schema for commercial sites)

High Impact

1. Create original research/surveys (unique citability)
2. Build Wikipedia presence for brand/key people
3. Establish YouTube channel with content mentions
4. Implement comprehensive entity linking (sameAs across platforms)
5. Develop unique tools or calculators

Live Data Insights (MCP Overlay)

@skills/seo/references/mcp-degradation.md

Ahrefs Brand Radar Enrichment

If Ahrefs available: Use ToolSearch with query "+ahrefs brand-radar" to discover Brand Radar tools specifically.

• If Brand Radar tools are found: fetch AI search visibility data for the brand.
• Add ### AI Search Brand Visibility (Ahrefs Brand Radar) section showing: brand mentions in AI responses, share of voice in AI search, cited pages, and impression trends.
• This enriches the static GEO analysis with actual AI citation data — replacing estimates with real Brand Radar metrics.
• If Brand Radar tools are NOT found (but other Ahrefs tools are): try ToolSearch with "+ahrefs" for broader Ahrefs tools and note that Brand Radar may require a separate subscription tier.
• If Ahrefs MCP is not available: proceed with static GEO analysis only, noting that Brand Radar AI visibility data is unavailable.

Note: GEO is about AI search optimization, not traditional search performance — no GSC overlay is applied here.

AI Search Brand Visibility (when Ahrefs Brand Radar available)

Metric	Value	Trend
AI Overview mentions	[count]	[up/down/stable]
Share of voice (AI search)	[%]	[trend]
Top cited pages	[list]
AI impression trend (30d)	[impressions]	[trend]

Brand Radar Insights:

• Strongest AI citation sources: [pages/content types performing best]
• Citation gaps: [topic areas where brand is absent from AI responses]
• Competitor AI visibility comparison: [if available from Brand Radar data]

Data Sources

Source	Status	Data Provided
Static Page Analysis	Always available	GEO readiness scoring, structure checks, AI crawler access
Ahrefs Brand Radar (+ahrefs brand-radar)	If connected	AI mentions, share of voice, cited pages, impression trends