Create a Meta Instant Form (Lead Ad form) through a one-question-at-a-time interview. Use when the user asks to create a lead form, Instant Form, CV form, or similar. The agent collects required parameters via a guided dialogue, confirms, then calls meta_ads_lead_forms_create.
Rebalance campaign budgets across all configured platforms based on strategy and performance signals. Use when the user asks to optimize budgets, redistribute spend, scale efficient campaigns, or cap overspending ones. Reads STRATEGY.md goals, analyzes campaign efficiency, and proposes budget changes with rationale.
Scan competitor activity using auction insights and market signals. Use when the user asks about competitors, market dynamics, impression share changes, competitor moves, or competitive positioning.
Refresh ad copy and creative assets based on performance signals and brand voice. Use when the user asks to refresh creative, propose new ad copy, A/B test creatives, update RSA assets, or rotate underperformers.
Run a daily health check on all configured ad accounts (Google Ads, Meta Ads, Search Console, GA4). Use when the user asks for a daily review, health check, status update, anomaly detection, or 'how are my campaigns doing today'. Reads STRATEGY.md and STATE.json, runs platform-specific health diagnostics, checks goal progress, evaluates pending action_log observations, and reports findings as Healthy / Watch / Action-needed.
Review Goal progress against STRATEGY.md targets. Use when the user asks to evaluate goal achievement, review KPI progress, assess strategy performance, or check if targets are being met.
Emergency performance fix when an ad account is in trouble. Use when the user reports a sudden CPA spike, conversion drop, runaway spend, or asks for an urgent performance rescue. Sets Operation Mode to TURNAROUND_RESCUE and applies stabilization actions.
Audit and clean up search terms (negative keywords, intent classification, query hygiene). Use when the user asks to clean up search queries, add negative keywords, review search term reports, or improve match quality. Cross-references Search Console, GA4, and ad platform data.