audit-conversion-funnel

name	Audit Conversion Funnel
description	E-commerce conversion funnel audit — from landing page to post-purchase. Use when asked to audit conversions, review the purchase flow, assess cart abandonment, check checkout UX, or analyze why users don't buy.

Audit Conversion Funnel

Systematic audit of the full purchase journey: Landing → Product → Cart → Checkout → Payment → Post-Purchase.

Prerequisites

• Read frontend/src/app/[locale]/(landing)/page.tsx for landing page
• Read frontend/src/app/[locale]/(app)/shop/ for product listing and detail
• Read frontend/src/app/[locale]/(app)/cart/ for cart
• Read frontend/src/app/[locale]/(focused)/checkout/ for checkout flow
• Read frontend/src/app/[locale]/(app)/orders/ for order tracking

Workflow

Phase 1: Landing → Product Discovery (Top of Funnel)

1. Landing page effectiveness:

   • Is there a clear value proposition above the fold?
   • Is the primary CTA visible without scrolling? What does it say?
   • Does the hero communicate what SKAPARA sells? (not just "AI Store")
   • Are there product previews/carousel on the landing page?
   • Time to first meaningful content — is it fast?

2. Navigation to products:

   • How many clicks from landing to first product? (should be ≤2)
   • Is "Shop" in the primary navigation?
   • Is there a search bar? Does it work? Is it prominent?
   • Are categories/filters available? (t-shirts, hoodies, hats, etc.)

3. Product listing page:

   • Does the grid show prices? Images? Color options?
   • Is there filtering by category, size, color, price?
   • Is there sorting? (price, newest, popular)
   • Is pagination or infinite scroll implemented?
   • Are products loading fast? (skeleton loaders?)

Phase 2: Product → Cart (Intent)

4. Product detail page:

   • Are images high quality? Multiple angles? Zoom capability?
   • Is the price clearly visible and formatted correctly?
   • Is the size selector intuitive? Does it show available sizes?
   • Is the color selector showing actual product images per color?
   • Is there a size guide link? Does it open inline or navigate away?
   • Is the "Add to Cart" button prominent and always visible?
   • Is there product description with compelling copy?
   • Are materials and care instructions shown?
   • Is shipping info visible? (estimated delivery, cost)

5. Add to cart experience:

   • What happens after "Add to Cart"? (toast, drawer, redirect?)
   • Can user continue shopping easily after adding?
   • Is there a "Buy Now" option for impulse purchases?
   • Does the cart badge update immediately?

Phase 3: Cart → Checkout (Decision)

6. Cart page:

   • Can user modify quantity? Remove items?
   • Are product images, names, sizes, colors shown?
   • Is the subtotal clearly visible?
   • Is shipping cost shown or estimated?
   • Is there a discount/promo code field?
   • Is the "Proceed to Checkout" CTA clear?
   • Are there trust signals? (secure checkout, return policy)

7. Cart persistence:

   • Does the cart survive page refresh?
   • Does it survive browser close and reopen?
   • Does it persist across devices for logged-in users?
   • Is there abandoned cart recovery? (email after X hours)

Phase 4: Checkout → Payment (Commitment)

8. Checkout flow:

   • How many steps? (should be ≤3: shipping, payment, review)
   • Is there guest checkout? (critical — don't force registration)
   • Are form fields minimal? (only what's needed for shipping)
   • Is there address autocomplete?
   • Are input types correct? (email, tel, numeric for zip)
   • Is there a progress indicator?

9. Payment options:

   • Stripe checkout — is it embedded or redirect?
   • Are payment methods shown? (card, Apple Pay, Google Pay, Klarna?)
   • Is the order total clearly shown before payment?
   • Is there a security badge near the payment form?

10. Shipping options:

    • Are shipping costs shown before the final step?
    • Is there a free shipping threshold? Is it communicated?
    • Are estimated delivery dates shown?
    • Are international shipping rules clear? (EU only?)

Phase 5: Post-Purchase (Retention)

11. Order confirmation:

    • Is there an order confirmation page?
    • Is a confirmation email sent? What does it contain?
    • Is the order number prominently displayed?

12. Order tracking:

    • Can users track their order status?
    • Are status updates pushed? (email, notification)
    • Is Printful tracking integration working?

13. Returns & support:

    • Is there a return policy page?
    • Can users initiate returns from their account?
    • Is there a contact method for order issues?

Output Format

Generate AUDIT_CONVERSION_FUNNEL_[DATE].md at workspace root with:

# Conversion Funnel Audit — [DATE]

## Funnel Summary
| Stage | Status | Friction Points | Drop-off Risk |
|---|---|---|---|

## Critical Gaps (will lose sales)
[List gaps that directly cause lost revenue]

## Quick Wins (easy fixes, high impact)
[List improvements with high ROI]

## Recommendations (by funnel stage)
[Prioritized by impact on conversion]