repurpose

name	repurpose
description	Turn one idea/asset into a multi-format Instagram + Facebook set - Reel, carousel, Story, and FB post - each native to its format. Use to maximize one piece of content across Meta.

repurpose

One idea, many native formats. Don't just cross-post the same file - adapt it.

Process

1. Start from the core idea (a Reel, a long caption, a topic) and its single takeaway.
2. Adapt per format (native, not copy-paste):
   • Reel: fast hook + 3-5 beats + CTA (reel-script).
   • Carousel: hook slide + value slides + CTA (carousel-post).
   • Story: 3-5 frames + a poll/question (story-sequence).
   • Facebook: longer storytelling + a conversation prompt (facebook-post).
   • Single post: the one-line statement version (feed-post).
3. Vary the hook per format - the same hook rarely fits all.
4. Schedule across days (don't dump all at once) - hand to content-calendar.

Output

• The set: one deliverable per format, each with its own hook + CTA, plus a suggested posting order/spacing.

Guardrails

• Each piece feels native to its format, not recycled.
• Carry disclosure/licensing across every format if the source was sponsored / used licensed audio.