| name | ai-marketing-videos |
| description | AI marketing video production — script structure, hook/body/CTA, pacing, music, platform formats. |
AI Marketing Video Production Guide
Core Principle
Every marketing video answers one question for the viewer: "Why should I care?" Structure everything around that answer.
Script Architecture
The 3-Part Framework
HOOK (0–3 sec) → Stop the scroll
BODY (4–45 sec) → Deliver the value
CTA (last 3 sec) → Tell them what to do next
Hook Types (choose one per video)
- Pain hook: "Still spending 3 hours editing videos manually?"
- Curiosity hook: "Most marketers get this completely wrong."
- Result hook: "We grew to 50k subscribers in 90 days. Here's how."
- Bold claim hook: "Cold email is not dead — you're just doing it wrong."
- Visual hook: Unexpected visual with no text for 1.5 sec, then reveal
Body Structure Options
Problem → Agitate → Solve (PAS)
- Name the specific problem (5 sec)
- Make it worse — describe the real cost (10 sec)
- Introduce the solution naturally (20 sec)
- Show proof or demo (10 sec)
Before → After → Bridge (BAB)
- Describe where the audience is now (before)
- Paint the picture of the desired outcome (after)
- Your product/service is the bridge
Story Arc
- Character faces a familiar struggle
- Discovery or turning point
- Transformation with your solution
Pacing Guidelines
| Platform | Ideal Pace | Cut Frequency |
|---|
| TikTok | Very fast | Every 1–2 sec |
| Reels | Fast | Every 2–3 sec |
| YouTube Shorts | Fast | Every 2–4 sec |
| YouTube (long) | Moderate | Every 5–10 sec |
| LinkedIn | Moderate-slow | Every 4–8 sec |
Pacing rules:
- Remove every second of dead air — no pause longer than 1.5 sec in short-form
- Use jump cuts aggressively in talking-head content
- Change visual (B-roll, text overlay, zoom) every 3 sec minimum for retention
- End sentences before cutting — avoid cutting mid-breath
Music Selection Framework
Mood-to-Message Matching
| Video Tone | Music Character | BPM Range |
|---|
| Inspirational | Uplifting, swelling | 90–110 |
| Urgent/promo | Driving, percussive | 120–140 |
| Trust/brand | Clean, minimal piano/acoustic | 70–90 |
| Tech/product | Electronic, clean synth | 100–120 |
| Playful | Bouncy, fun, staccato | 110–130 |
Volume Mixing
- Music sits at -18 to -22 dB under voiceover
- Music fades to -25 dB during key spoken moments
- No music during CTA — let the voice carry it alone
- Fade out music 0.5 sec before video ends, not at the same time
Licensing Checklist
Platform-Specific Formats
TikTok
- Aspect ratio: 9:16 (1080×1920)
- Duration: 15–60 sec optimal; 3-min max
- Safe zones: Keep text 150px from top and bottom edges
- Caption style: Large font, high contrast, center-positioned
- Hook rule: First frame must work as a still image thumbnail
- Trend hooks: Mirror native TikTok audio trends when relevant
Instagram Reels
- Aspect ratio: 9:16 (1080×1920)
- Duration: 15–90 sec sweet spot
- Safe zones: 250px from bottom (button overlay), 150px from top
- Cover frame: First frame doubles as grid thumbnail — brand it
- Caption: Subtitles mandatory (85% watch on mute)
YouTube (standard)
- Aspect ratio: 16:9 (1920×1080)
- Duration: 8–15 min for ads/educational; 60–90 sec for shorts-style
- Thumbnail: Custom — 1280×720, <2 MB, max contrast faces + text
- Hook rule: Deliver on your title promise within the first 30 sec
- End screens: Reserve last 20 sec for YouTube end screen elements
YouTube Shorts
- Aspect ratio: 9:16 (1080×1920)
- Duration: Under 60 sec
- Loop potential: Write scripts that benefit from replaying
LinkedIn Video
- Aspect ratio: 16:9 or 1:1 (square performs well in feed)
- Duration: 30–90 sec for awareness; up to 10 min for thought leadership
- Subtitles: Mandatory — auto-captions or baked-in
- Tone: Professional but not stiff — conversational authority
- CTA style: Direct and specific ("Comment 'GUIDE' to get the template")
CTA Best Practices
CTA Formula
[Action verb] + [specific object] + [reason/benefit]
Examples:
- "Download the free template below to cut your editing time in half."
- "Comment 'YES' and I'll send you the full script."
- "Follow for Part 2 — dropping Friday."
CTA Placement Rules
- Short-form: CTA at the very end (last 3–5 sec)
- Long-form YouTube: Soft CTA at 30% mark + hard CTA at end
- Never put CTA before delivering value
- One CTA per video — do not stack actions
Pre-Production Checklist
Post-Production Checklist
