| name | seo-content |
| description | Content optimization for SEO: on-page scoring (0-100), E-E-A-T analysis, title/meta
optimization, heading structure, keyword density, SERP preview, content readability,
featured snippet optimization, content gap and decay detection, pre-publish checklists.
USE FOR:
- "optimize this page", "content score", "on-page SEO", "page score"
- "title tag", "meta description", "heading structure"
- "E-E-A-T", "content quality", "content audit"
- "pre-publish checklist", "before I publish"
- "content gap", "what content should I create"
- "keyword density", "content optimization"
- "SERP preview", "how does this look in Google"
- "featured snippet", "position zero"
- "content decay", "stale content", "refresh content"
- "readability", "Flesch-Kincaid"
Uses firecrawl to scrape pages for analysis.
Multi-client: stores results in .seo/clients/{client}/content/
|
Content Optimization
Load client context first. See seo-keywords rules/client-setup.md.
File Organization
content/
├── page-scores/
│ └── {url-slug}-score.json # Individual page scores
├── content-gaps.json # Gap analysis
├── content-decay.json # Decay detection results
├── cannibalization.json # Pages competing for same keywords
├── pre-publish-checklist.md # Reusable checklist template
└── serp-previews/
└── {url-slug}-preview.md # SERP preview renders
On-Page SEO Scoring (0-100)
Scrape the target page:
firecrawl scrape {url} --format markdown,links -o .seo/clients/{slug}/content/.firecrawl/page-{slug}.json
firecrawl scrape {url} --html -o .seo/clients/{slug}/content/.firecrawl/page-{slug}.html
Scoring Rubric
| Category | Points | Checks |
|---|
| Title Tag | 15 | Length 50-60 chars (deduct 5 if outside range), primary keyword in first half (5 pts), unique across site (5 pts), SERP truncation safe (5 pts) |
| Meta Description | 10 | Length 120-155 chars (deduct 5 if outside), contains keyword (3 pts), has CTA/action word (4 pts), unique (3 pts) |
| H1 Tag | 10 | Exactly one H1 (5 pts), contains primary keyword (5 pts) |
| Heading Hierarchy | 10 | Proper H1>H2>H3 nesting with no skipped levels (5 pts), keywords in at least 2 subheadings (3 pts), sufficient subheadings for content length (2 pts) |
| Content Depth | 15 | Word count >= avg of top 5 competitors (8 pts), covers all major subtopics (7 pts) |
| Keyword Usage | 10 | Density 1-2% (4 pts), keyword in first 100 words (3 pts), LSI/semantic variations used (3 pts) |
| Internal Links | 10 | Min 3 internal links (4 pts), relevant anchor text (3 pts), links to pillar/related content (3 pts) |
| Image Optimization | 10 | All images have alt text (4 pts), descriptive filenames (2 pts), modern format WebP/AVIF (2 pts), lazy loading on below-fold (2 pts) |
| URL Structure | 5 | Short slug < 60 chars (2 pts), contains keyword (2 pts), no parameters/IDs (1 pt) |
| Social Meta | 5 | og:title + og:description + og:image present (3 pts), twitter:card present (2 pts) |
How to Check Each
Title tag: Extract <title> from HTML. Count characters. Check keyword position.
Meta description: Extract <meta name="description">. Count characters. Look for action words (discover, learn, get, find, try, start, compare).
H1 tag: Count <h1> occurrences. Should be exactly 1. Check keyword presence.
Heading hierarchy: List all headings in order. Verify H2 follows H1, H3 follows H2. Flag skipped levels (H1 → H3).
Content depth: Count words in main content (exclude nav, footer, sidebar). Compare against top 5 competitors for the same keyword:
firecrawl search "{target-keyword}" --scrape --limit 5 -o .seo/clients/{slug}/content/.firecrawl/competitors-{slug}.json --json
Keyword usage: Count occurrences of primary keyword. Calculate density = (count / total words) * 100. Check if keyword appears in first 100 words. Look for semantic variations and LSI terms.
Internal links: From the links data, count links to same domain. Check anchor text diversity.
Images: Parse all <img> tags. Check alt attribute, src filename, loading attribute, image format.
URL: Analyze URL path. Check length, keyword presence, parameter presence.
Social meta: Check for og: and twitter: meta tags in HTML head.
SERP Preview Generator
Show how the page will appear in Google search results:
┌─────────────────────────────────────────────────┐
│ {title_tag_truncated_at_60_chars}... │
│ {display_url} │
│ {meta_description_truncated_at_155_chars}... │
│ │
│ Rich Results: [FAQ ✓] [Review Stars ✗] [Video ✗]│
└─────────────────────────────────────────────────┘
Check:
- Title truncation: will Google cut it off? (> 60 chars or > 580px pixel width)
- Description truncation: > 155 chars gets cut
- URL display: clean and readable?
- Rich result eligibility: based on schema markup present
Content Readability Analysis
Calculate readability metrics from the page content:
- Flesch-Kincaid Grade Level: target 7-9 for most web content
- Formula: 0.39 * (words/sentences) + 11.8 * (syllables/words) - 15.59
- Average sentence length: target 15-20 words
- Paragraph length: target 2-4 sentences per paragraph
- Passive voice usage: flag if > 10% of sentences
- Transition word usage: should appear in 30%+ of sentences
Provide grade: A (grade 6-8), B (grade 9-10), C (grade 11-12), D (grade 13+).
E-E-A-T Analysis
Based on Google's Quality Rater Guidelines, evaluate:
Experience (E1)
- Does the content show first-hand experience?
- Look for: personal anecdotes, original photos, specific details only someone with experience would know
- Score: Strong / Moderate / Weak / Missing
Expertise (E2)
- Does the author demonstrate subject expertise?
- Check for: author byline, credentials, author page, depth of knowledge in content
- Score: Strong / Moderate / Weak / Missing
Authoritativeness (A)
- Is this source/author recognized as an authority?
- Check for: brand mentions in other sources, citations, industry recognition, domain age
- Score: Strong / Moderate / Weak / Missing
Trustworthiness (T)
- Can users trust this content and site?
- Check for: HTTPS, contact information, privacy policy, terms of service, sources cited in content, factual accuracy indicators
- Score: Strong / Moderate / Weak / Missing
E-E-A-T recommendations should be specific: "Add author bio with credentials" not "improve E-E-A-T."
Featured Snippet Optimization
Analyze target keyword for featured snippet opportunity:
firecrawl search "{keyword}" --scrape --limit 3 -o .seo/clients/{slug}/content/.firecrawl/snippet-{slug}.json --json
Snippet types and how to win them:
| Type | Format Required | Example |
|---|
| Paragraph | Direct answer in 40-60 words, immediately after an H2 matching the question | "What is [topic]?" → 2-3 sentence definition |
| List | Ordered/unordered list with 5-8 items, preceded by H2 with question | "How to [do thing]" → numbered steps |
| Table | HTML <table> with clear headers, structured comparison data | "Comparison of [X] vs [Y]" → feature comparison |
Optimization steps:
- Check if a featured snippet currently exists for the target keyword
- Identify the snippet type (paragraph, list, table)
- Recommend content format changes to match
- Provide a draft snippet-optimized content block
Content Gap Analysis
Compare client content against top competitors for a topic cluster:
firecrawl search "{topic} site:{competitor-domain}" --scrape --limit 10 -o .seo/clients/{slug}/content/.firecrawl/comp-gap-{slug}.json --json
Identify:
- Subtopics competitors cover that client does not
- Content formats competitors use (video, infographic, interactive, calculator)
- Questions competitors answer that client doesn't address
- Depth differences (word count, number of examples, data points)
Output as prioritized content brief suggestions.
Content Decay Detection
Identify content that needs refreshing:
Decay signals (check for each published page):
- Outdated statistics: years mentioned in content that are 2+ years old
- Broken external links: links to pages that now 404
- Stale references: mentions of deprecated tools, old versions, discontinued products
- Competitor improvement: competitors have published newer, more comprehensive content on the same topic
- Thin content: pages with < 500 words that once ranked but may have been surpassed
- Missing current year: "best X" or "guide to X" content without current year reference
Detection method:
- Scrape the page content with firecrawl
- Look for year mentions older than 2024
- Check for "updated" or "published" dates > 12 months old
- Compare word count against current top 5 for the same keyword
- Check if competitors have fresher content via search dates
Output:
{
"url": "/blog/old-post",
"title": "Page Title",
"decay_signals": ["outdated_statistics", "thin_content"],
"published_date": "2023-06-15",
"word_count": 450,
"competitor_avg_word_count": 1800,
"refresh_priority": "high",
"recommended_actions": ["Update statistics to 2026", "Expand content to 1500+ words", "Add FAQ section"]
}
Pre-Publish Checklist
Generate a reusable markdown checklist:
## Pre-Publish SEO Checklist
### Target Keyword: _______________
#### Content
- [ ] Word count >= competitor average (target: ___ words)
- [ ] Primary keyword in first 100 words
- [ ] Keyword density 1-2%
- [ ] LSI/semantic keyword variations used
- [ ] Direct answer to target query in first paragraph (for AEO)
- [ ] Readability grade 7-9 (Flesch-Kincaid)
#### HTML Tags
- [ ] Title tag: 50-60 chars, keyword in first half
- [ ] Meta description: 120-155 chars, includes CTA
- [ ] Exactly one H1 containing primary keyword
- [ ] H2/H3 hierarchy correct, keywords in subheadings
- [ ] URL slug short, contains keyword, no parameters
#### Media
- [ ] All images have descriptive alt text
- [ ] Images in WebP/AVIF format
- [ ] Images have width/height attributes
- [ ] Below-fold images have loading="lazy"
#### Links
- [ ] Min 3 internal links with relevant anchor text
- [ ] Links to pillar/cluster content
- [ ] Min 1 external link to authoritative source
- [ ] No broken links
#### Schema & Social
- [ ] Appropriate JSON-LD schema added
- [ ] Open Graph tags (og:title, og:description, og:image)
- [ ] Twitter Card tags
#### E-E-A-T
- [ ] Author byline with credentials
- [ ] Sources cited for claims/statistics
- [ ] Published date and "last updated" date
#### AEO (AI Search)
- [ ] Direct answer in first 50 words
- [ ] FAQ section with FAQPage schema
- [ ] Content structured with clear headings for AI extraction
Title/Meta Description Generator
Given a target keyword and page content, generate optimized options:
Title tag rules:
- 50-60 characters
- Primary keyword in the first half
- Include power word (Best, Guide, How to, Complete, Free, Proven)
- Include current year for time-sensitive content
- Brand name at end if space allows:
| Brand
Meta description rules:
- 120-155 characters
- Include primary keyword naturally
- Include a CTA (Learn, Discover, Find out, Get started, Compare)
- Create urgency or curiosity when appropriate
- Unique per page — never duplicate
Generate 3-5 title options and 3-5 meta description options for the user to choose from.
