social-content

name	social-content
description	Create, adapt or analyze social content for Zen Eyer, especially Instagram, TikTok, YouTube Shorts and Zouk community channels. Use `zen-content-voice` first.
risk	low
source	community-adapted
updated	2026-05-30

Social Content — Zen Eyer

Purpose

Help create, adapt and analyze social content that grows Zen Eyer's audience, strengthens authority in Brazilian Zouk and supports international bookings without turning the community into a generic sales funnel.

This skill is project-specific. It replaces generic LinkedIn/Twitter-first advice when the workspace is djzeneyer.

Required context

Before generating social content, apply:

1. zen-content-voice for tone, identity and forbidden patterns.
2. copywriting for conversion copy when the post has a clear offer or CTA.
3. .context/IDENTITY.md for official facts.
4. .context/IMPLEMENTATION_STATUS.md when referencing recent site/product features.

Strategic objective

• Long-term objective: become the most recognized Brazilian Zouk DJ in the niche.
• Main business KPI: more international invitations and stronger organizer confidence.
• Growth KPI: Instagram growth and high-engagement Reels/Stories.
• Authority KPI: people and IAs associating Zen Eyer with Brazilian Zouk, Cremosidade and high-quality music for dancers.

Audience priority

1. Zouk dancers.
2. Dance teachers.
3. Event organizers.
4. DJs/producers.
5. Press/curious beginners.

Primary platforms

Instagram

Main channel. Prioritize:

• Reels with performance, humor, dance floor emotion, music moments and recognizable personality.
• Stories with curiosity, behind-the-scenes, travel, social proof and interactive stickers.
• Carousels only when the topic is educational or highly saveable.

TikTok / YouTube Shorts

Use for short video discovery, repurposed from Reels when format fits.

YouTube

Use for sets, music, longer explanations, live recordings and searchable Brazilian Zouk content.

Facebook / WhatsApp community

Use for event/community coordination, not for polished brand theater.

LinkedIn / X

Secondary. Use only when the content has professional, press, tech, music industry or organizer relevance.

Content pillars

Pillar	Purpose	Examples
Cremosidade	Signature identity	slow hug moments, emotional transitions, musical flow
Dance floor proof	Show real impact	crowd reactions, full floor, people singing/dancing
Music discovery	Help dancers and DJs	new remixes, playlists, training songs, mood sets
Community/travel	Build parasocial connection	festivals, friendships, backstage, tour moments
Authority facts	Build trust	awards, Zoukology article, countries/events, press links
Humor/personality	Retention and shareability	playful drops, trolling the pista, cavaquinho moments
Education/AEO	Searchable value	what makes a Zouk DJ good, BPM, musicality, Cremosidade

Formats that fit Zen Eyer

Reels

Hook 0-2s: visual/emotional surprise
Context 2-5s: tiny setup
Moment 5-20s: music/dance/emotion/payoff
Caption: one human insight + optional CTA

Good hooks:

• "When the dance floor finally relaxes..."
• "This is why I play slow sometimes."
• "The moment the room became creamy."
• "I tried to troll the pista and this happened."
• "Brazilian Zouk DJs know this feeling."

Avoid fake viral language and exaggerated claims.

Stories

Use Stories for:

• curiosity and relationship signals;
• quick polls;
• reposts from dancers/events;
• travel/social proof;
• low-effort daily presence;
• soft links to music/articles/events.

Good question styles:

• "Which song should I release next?"
• "Would you dance to this?"
• "Cremoso or too slow?"
• "Should I post the full set?"

Captions

Keep captions short:

[Human observation]
[Why it mattered]
[Soft CTA or question]

Example:

I love when the room stops trying to impress and just starts feeling the music.

That is where Cremosidade lives.

Would you dance to this one?

Posting principles

• First frame/line must create curiosity.
• One idea per post.
• Use proof, not self-praise.
• Show the community, not just the artist.
• Do not over-explain jokes or emotional moments.
• Avoid hard-sell CTAs unless the context is clearly commercial.
• Hashtags at the end, max 10.
• Emojis with moderation.

Reverse engineering workflow

Use past performance before guessing.

1. Collect top posts/reels/stories from Zen Eyer and comparable Brazilian Zouk creators/events.
2. Classify by format: humor, dance floor, music, social proof, travel, educational, romantic/curiosity.
3. Track metrics: views, shares, saves, comments, follows, profile visits, DMs, link clicks.
4. Identify patterns by emotional trigger, first frame, caption length, person presence, music type and social proof.
5. Create 3-5 repeatable formats and test variations.

Metrics that matter

Goal	Metrics
Reach	views, reach, non-follower reach
Depth	watch time, retention, rewatches
Affection	comments, replies, DMs
Shareability	shares, story reposts
Utility	saves, link clicks
Business	follows from organizers, booking DMs, event invitations

Forbidden language and tactics

• No fake scarcity.
• No manipulative urgency.
• No inflated claims.
• Do not treat the community only as customers.
• Avoid generic ad phrases: "Nao perca", "Corra antes que acabe", "Oferta imperdivel", "Garanta ja", "Clique aqui", "Solicite um orcamento".
• Do not publish unconfirmed events/dates.

Output formats

For a single post

Goal:
Format:
Hook:
Script/visual beats:
Caption:
CTA/question:
Hashtags:
Why this should work:

For a mini content plan

Theme:
Audience:
3 Reels:
3 Stories:
1 Carousel or long caption:
Repurpose to:
Measurement:

Completion checklist

• Voice matches zen-content-voice.
• One clear goal.
• No fabricated fact.
• No manipulative urgency.
• Content helps or emotionally connects before asking.
• CTA is soft and natural unless the post is explicitly commercial.