ad-copy-skill-pack

Bulk-generate RSAs for multiple ad groups at once. Use when the user wants to create ads for several ad groups or an entire campaign in one go.

Generate Google Ads RSA copy in multiple languages at once. Use when the user wants to create ads in 2+ languages from a single brief — produces native copy per language, not translations.

Refresh stale Google Ads RSA copy to combat ad fatigue. Use when the user wants to update, rotate, or refresh headlines and descriptions for an existing campaign that has been running for several weeks.

Audit existing Google Ads RSA copy. Use when the user wants to review, analyze, or improve their current responsive search ads — from a CSV export, pasted copy, or Google Ads Editor file.

Generate Google Ads Responsive Search Ad copy. Use when the user asks to create, write, or generate RSA headlines and descriptions, Google Ads copy, or search ad variations.

Bootstrap brand voice, ICP, and landing pages from your website URLs. Use when setting up the skill pack for the first time, or when onboarding a new client. Analyzes your website and pre-fills context skills automatically.

Brand tone, messaging hierarchy, CTAs, and terminology. Loaded automatically by /ads and /ads-batch. Edit this file to match your company or client.

Google Ads RSA specifications, character limits, CSV format, DKI syntax, and quality guidelines. Referenced automatically by /ads and /ads-batch.

Ideal Customer Profile and buyer personas. Loaded automatically by /ads and /ads-batch to tailor messaging angles, pain points, and language to the target audience. Edit this file to define your ICP and personas.

Registry of landing page URLs with cached analysis and automatic language matching. Loaded automatically by /ads, /ads-batch, /ads-multi, and /ads-refresh so users don't have to paste URLs repeatedly. Edit this file to add your pages.

Generate Google Ads sitelink extensions. Use when the user asks to create, write, or generate sitelinks, ad extensions, or site links for a Google Ads campaign.