| name | 42-image-brief-global |
| description | Use when ONE static image needs a full brief for a designer or photographer — visual objective, concept and mood, composition, overlay copy, colors and fonts read from the brand guideline, per-channel dimensions, deliverables, and approval criteria. Trigger on 'image brief', 'banner brief', 'thumbnail brief', 'brief for the designer', 'how should this graphic look', 'the design came back wrong again'. Also use when the user has a post idea and needs to explain the visual. Not for — a multi-slide sequence, see `43-carousel-brief-global`; tool-level production steps in Canva or Figma, see `45-design-tool-brief-global`; generating the image with AI, see `30-design-master-global`; an urgent same-day swap, see `48-quick-visual-brief-global`. |
| metadata | {"version":"1.0.1","category":"content"} |
| license | MIT |
| triggers | ["image brief","visual brief","banner brief","thumbnail brief","static brief","brief for the designer","graphic brief","photo brief"] |
| output | File .md — full image brief: overview, concept and mood, composition, overlay copy, platform specs, deliverables, review process. The designer can execute without a follow-up call. |
| related | ["product-marketing-context-global","36-content-brief-global","41-campaign-asset-list-global","43-carousel-brief-global","45-design-tool-brief-global","46-brand-guideline-global","47-design-review-global","50-asset-resize-global","30-design-master-global"] |
Image Brief (Global)
A good image brief means the designer finishes without a single clarifying call. Communicate the feeling you want, not just "make it look good". Colors, fonts, and logo usage come from the brand guideline (46-brand-guideline-global), never invented here.
Information gathering
Read .agents/product-marketing-context-global.md, the brand guideline, and the asset list (41-campaign-asset-list-global) if available. If information is missing, ask up to 4 questions:
- Image type and subject? Social post, ad banner, thumbnail, product shot, lifestyle, or infographic — attached to which campaign or content piece?
- Channel and dimensions? Meta, TikTok, LinkedIn, Pinterest, website, or email — ratio 1:1, 4:5, 9:16, 16:9, 2:3, or custom?
- Visual objective and copy? Stop the scroll, build trust, or drive the click — is the headline, subtext, and CTA written and approved?
- Constraints? Reference images (link or file), deadline, maximum number of revision rounds?
Principles
- Complete enough that nobody has to ask. Any blank field means the brief is not finished. If a decision is genuinely open, write "designer's call, per brand guideline".
- Copy is approved before it is set. Do not rewrite copy after the layout exists.
- References are mandatory. One reference image replaces a thousand words. "Make it look clean and professional" is not a brief.
- One image, one visual objective. Do not stack three messages into one frame.
- More than two revision rounds usually means the brief was unclear, not that the designer is weak.
- If multiple sizes are needed, state the adaptation rules for each one (see
50-asset-resize-global).
Workflow
1. Define the visual objective
Before briefing the concept, decide what this image must accomplish in the first three seconds of attention.
| Objective | Visual direction |
|---|
| Stop the scroll | Strong hook, high contrast, pattern interrupt |
| Build trust | Clean, professional, visible social proof |
| Drive the click | Prominent CTA, explicit offer, urgency if it is real |
2. Write the full brief
Fill every section of the template below. Leave nothing blank.
