Dung khi can viet brief de XAY landing page moi hoac trang ban hang moi — cau truc section, copy tung khoi, yeu cau ky thuat, tracking va timeline giao dev. Kich hoat khi user nhac 'brief landing page', 'lam trang ban hang', 'can trang dich', 'thue dev lam landing', 'landing page can gi', 'viet noi dung cho trang'. Khong dung cho — trang DA CHAY ma khong ra don thi dung skill 68-cro-audit-trang; email HTML thi dung skill 49-html-email-template; danh sach asset cho ca campaign thi dung skill 41-campaign-asset-list.
Dung khi can viet brief de XAY landing page moi hoac trang ban hang moi — cau truc section, copy tung khoi, yeu cau ky thuat, tracking va timeline giao dev. Kich hoat khi user nhac 'brief landing page', 'lam trang ban hang', 'can trang dich', 'thue dev lam landing', 'landing page can gi', 'viet noi dung cho trang'. Khong dung cho — trang DA CHAY ma khong ra don thi dung skill 68-cro-audit-trang; email HTML thi dung skill 49-html-email-template; danh sach asset cho ca campaign thi dung skill 41-campaign-asset-list.
metadata
{"version":"2.1.2","category":"content"}
triggers
["brief landing page","trang ban hang","trang thu lead","brief cho lap trinh vien lam landing","landing page","trang dich","code landing page","build landing page HTML","MVP landing page"]
output
File .md chua brief day du 7 section voi copy template, yeu cau ky thuat, A/B test plan, va tracking plan
San pham/dich vu gi? Mo ta ngan + gia ban + doi tuong muc tieu.
Muc tieu landing page? Thu lead (form), dat lich, mua hang, dang ky?
Nguon traffic chinh? Meta Ads, TikTok Ads, Google Ads, organic, hay ket hop?
Da co asset chua? Anh/video san pham, testimonial, so lieu social proof?
Nguyen tac cot loi
1 page — 1 goal — 1 CTA
Nguyen tac
Giai thich
1 muc tieu duy nhat
Moi trang chi phuc vu 1 hanh dong: dien form, dat lich, hoac mua hang
Khong navigation menu
Loai bo header menu — tranh user roi khoi trang
Khong link ngoai
Moi link phai anchor scroll xuong CTA, khong dan ra ngoai
Mobile-first
70%+ traffic tu mobile o Viet Nam — thiet ke mobile truoc, desktop sau
Toc do <3 giay
First Contentful Paint < 1.5s, Largest Contentful Paint < 3s
Yeu to khan cap
Countdown, so luong gioi han, deadline — luon co it nhat 1
Phan bo do dai theo thiet bi
Thiet bi
Tong chieu dai trang
Thoi gian doc trung binh
Mobile
6–8 man hinh cuon
90–120 giay
Desktop
4–5 man hinh cuon
60–90 giay
Cau truc 7 section
Section 1 — Hero (Man hinh dau tien)
Muc dich: Hook + truyen tai gia tri cot loi trong 5 giay.
Thanh phan
Yeu cau
Gioi han ky tu
Headline
Noi ro loi ich chinh, khong chung chung
60 ky tu
Sub-headline
Giai thich ngan cach dat duoc loi ich
120 ky tu
CTA chinh
Dong tu + loi ich, mau cam (#ff6b00)
25 ky tu
Visual
Anh/video san pham hoac ket qua
1 hinh chinh
Trust badge
So khach hang, danh gia, logo doi tac
3–5 badge
Template copy:
Headline: [Ket qua mong muon] — [Thoi gian/Dieu kien]
Vi du: "Da sang min trong 4 tuan — khong can xam lan"
Sub-headline: [Phuong phap/San pham] giup [doi tuong] [dat ket qua] ma [loai bo noi lo].
Vi du: "Lieu trinh facial chuyen sau giup chi em van phong lay lai lan da khoe manh ma khong mat thoi gian nghi duong."
CTA: [Dong tu] + [Loi ich]
Vi du: "Dat lich tu van mien phi"
Section 2 — Van de (Problem Agitation)
Muc dich: Goi ten dung noi dau de user cam thay "dung roi, minh dang gap van de nay."
Thanh phan
Yeu cau
3–5 pain point
Liet ke van de cu the, dung ngon ngu cua khach hang
Hau qua
Neu khong giai quyet thi sao?
Cam xuc
Dung tu gay dong cam: met moi, lo lang, chan nan, mat tu tin
Template:
"Ban co dang gap nhung van de nay?"
- [Pain point 1 — mo ta cu the, co tinh huong]
- [Pain point 2 — hau qua cua van de]
- [Pain point 3 — cam xuc di kem]
- [Pain point 4 — da thu cach khac nhung khong hieu qua]
"Neu ban dang gap it nhat 1 trong nhung dieu tren — [ten san pham/dich vu] la giai phap."
Section 3 — Giai phap (Solution + How it works)
Muc dich: Gioi thieu san pham/dich vu nhu cau tra loi cho van de o Section 2.
Thanh phan
Yeu cau
Gioi thieu giai phap
2–3 cau ngan, khong viet qua dai
3–4 buoc hoat dong
So hoa quy trinh: Buoc 1 → Buoc 2 → Buoc 3 → Ket qua
Diem khac biet
3 USP so voi doi thu hoac phuong phap cu
Visual
Hinh anh/icon minh hoa tung buoc
Template:
"[Ten giai phap] hoat dong nhu the nao?"
Buoc 1: [Hanh dong dau tien cua khach] → [Ket qua buoc nay]
Buoc 2: [Hanh dong tiep theo] → [Ket qua buoc nay]
Buoc 3: [Hanh dong cuoi] → [Ket qua cuoi cung]
Tai sao khac biet:
- [USP 1]: [Giai thich ngan]
- [USP 2]: [Giai thich ngan]
- [USP 3]: [Giai thich ngan]
Section 4 — Bang chung xa hoi (Social Proof)
Muc dich: Xay trust bang ket qua thuc te.
Thanh phan
Yeu cau
So luong
Testimonial
Ten that, hinh that, ket qua cu the
3–5
So lieu
Tong khach, danh gia TB, nam kinh nghiem
3–4 so
Logo doi tac
Neu la B2B hoac co brand lon
4–6 logo
Truoc/Sau
Hinh anh so sanh ket qua
2–3 cap
Video review
Khach hang chia se trai nghiem
1–2 video
Template testimonial:
"[Ket qua cu the voi so lieu]"
— [Ten], [Nghe nghiep/Vi tri], [Thanh pho]
[Hinh anh hoac avatar]
Section 5 — Form thu lead / CTA chinh
Muc dich: Chuyen doi — day la section quan trong nhat.
Thanh phan
Yeu cau
Headline form
Nhac lai loi ich + khan cap
So truong form
Toi thieu: Ten + SĐT (2 truong). Toi da: + Email + 1 truong tuy chon
CTA button
Mau cam (#ff6b00), kich thuoc lon, noi bat
Cam ket
"Thong tin bao mat" hoac "Tu van mien phi, khong rang buoc"
Khan cap
Countdown timer hoac "Con [X] slot trong thang nay"
Quy tac form:
Mobile: form chiem toan bo chieu rong man hinh
Moi truong form co label ro rang + placeholder vi du
Button CTA cao toi thieu 48px (de bam tren mobile)
Sau submit: hien Thank you + redirect hoac thong bao thanh cong
Khong yeu cau email neu muc tieu la goi dien/nhan tin
Section 6 — FAQ (Xu ly phan doi)
Muc dich: Tra loi 5–7 cau hoi thuong gap de go bo ro can mua.
Loai cau hoi
Vi du
Gia ca
"Chi phi bao nhieu? Co phat sinh khong?"
Hieu qua
"Bao lau thay ket qua?"
An toan
"Co tac dung phu khong?"
Quy trinh
"Dang ky nhu the nao?"
Doi thu
"Khac gi voi [doi thu/phuong phap khac]?"
Cam ket
"Co bao hanh/hoan tien khong?"
Thoi gian
"Mat bao lau?"
Dinh dang: Accordion (co/dong) — mac dinh dong tren mobile de tiet kiem khong gian.
Section 7 — Final CTA (Chot)
Muc dich: Lan cuoi keu goi hanh dong, manh me nhat.
Bang nguong hieu suat (FCP, LCP, CLS, TTI, PageSpeed mobile), bang 7 tich hop bat buoc (Meta Pixel, GA4, Google Sheets, Zalo, UTM, TikTok Pixel, GTM), doan SEO meta tag mau, va bang 3 breakpoint responsive: doc references/ky-thuat-tracking-va-ab-test.md muc "Yeu cau ky thuat".
Analytics Tracking Plan
Bang 11 su kien can track (PageView, ViewContent, 4 moc scroll depth, FormStart, Lead, ClickCTA, ClickPhone, ClickZalo) kem trigger va platform tuong ung: doc references/ky-thuat-tracking-va-ab-test.md muc "Analytics Tracking Plan".
A/B Test Plan
Lo trinh test 3 vong theo thu tu uu tien (Vong 1 headline + CTA copy · Vong 2 so truong + vi tri form · Vong 3 mau CTA + yeu to khan cap) kem bien the A/B va quy tac ket luan: doc references/ky-thuat-tracking-va-ab-test.md muc "A/B Test Plan".
Template ket qua
Khung markdown day du de copy: header + bang thong tin chung + o dien noi dung cho ca 7 section + checklist yeu cau ky thuat + 3 dong A/B test plan: doc references/template-brief-landing-page.md.
Khau BUILD — tu brief den trang HTML chay duoc
Brief xong moi la nua duong. Phan nay la khau bien brief thanh trang HTML that — dung khi tu build (Ladipage Custom HTML, file HTML tinh, hoac giao cho dev).
Tu duy: landing page khong phai de dep — de convert. Moi section phai co ly do ton tai. Bo di ma khong ai de y thi bo han.
Buoc 1 — Chon mode truoc khi viet dong code dau tien
MVP
Production
Muc tieu
Nguoi duyet xem va chot huong trong 15 phut
Trang that de chay ads
Thoi gian
30 phut — vuot la dang over-engineer
1-2 ngay
Font
Font he thong (Arial / system-ui)
Font brand that
Copy
Placeholder, dung do dai that
Copy that da duyet
Anh
O mau xam co ghi kich thuoc
Anh that, da nen
Pixel / tracking
Khong
Day du
Responsive
Chi kiem tra khong vo layout
Hoan chinh 375px / 768px / 1440px
Luat: khong bao gio nhay thang vao Production. MVP truoc → duyet huong → moi build that. Sua bo cuc o MVP mat 5 phut, sua o Production mat nua ngay.
Hero → Van de → Giai phap → Bang chung → Form → FAQ → Final CTA
Traffic am (retarget, da biet brand)
Offer → Khan cap → Bang chung → Form
Khoa hoc / su kien
Hero → Gioi thieu → Noi dung chuong trinh → Nguoi day → Testimonial → Bang gia → FAQ → Form
Booking dich vu local
Hero → Bang chung → Quy trinh → Bang gia → Form dat lich → FAQ
Traffic cang am, trang cang ngan. Bat nguoi da biet brand doc lai phan "van de" la ly do ho thoat.
Buoc 3 — Thu tu build cac khoi
Build theo dung thu tu nay, moi khoi xong moi sang khoi tiep:
#
Khoi
Bat buoc
Noi dung toi thieu
1
Hero
Co
Pre-headline (nhan nho) · Headline theo loi ich (khong theo tinh nang) · Sub-headline 1-2 cau · CTA chinh · social proof ngan ("X nguoi da tham gia" / so sao) · anh that (khong dung anh stock chung chung)
2
Van de
Co
3 noi dau: icon + tieu de + 1 cau mo ta · cau chuyen tiep: "Neu ban gat dau voi it nhat 1 dieu tren..."
3
Giai phap
Co
Tieu de "Day la cach [brand] giai quyet..." · 3-5 y co dau tick · anh minh hoa hoac demo that
4
Bang chung xa hoi
Co
2-3 the testimonial: avatar that + ten + vai tro + trich dan that · kem so lieu ("200+ hoc vien", "ROAS 4.2x")
5
Offer / bang gia
Tuy
Ten goi + nhan "Pho bien nhat" · gia goc gach ngang + gia hien tai · danh sach bao gom · bonus · khan cap ("con X suat" / "uu dai den [ngay]") · CTA lon · cam ket ("hoan tien trong X ngay")
6
FAQ
Nen co
5-7 cau xu ly rao can cuoi, dang accordion
7
Final CTA
Co
Nhac lai khan cap · form hoac nut CTA · tin hieu tin cay (logo, cam ket, hotline)
Nen mau va typography: doc tu brand hub — [mau primary], [mau secondary], [font heading], [font body]. Neu chua co, chay 46-brand-guideline truoc. Khong tu che bang mau.
Buoc 4 — Form va tracking
<formaction="[WEBHOOK_URL]"method="POST"><inputtype="hidden"name="source"value="landing-[ten-chien-dich]"><inputtype="hidden"name="utm_source"value=""><inputtype="hidden"name="utm_medium"value=""><inputtype="hidden"name="utm_campaign"value=""><inputtype="text"name="name"placeholder="Ho va ten *"required><inputtype="tel"name="phone"placeholder="So dien thoai *"required><inputtype="email"name="email"placeholder="Email"><buttontype="submit">Dang ky ngay</button></form>
UTM tu URL phai duoc tu dong do vao hidden field — khong co buoc nay thi khong biet lead den tu camp nao.
Fire event Lead (Meta Pixel) va event tuong ung GA4 khi submit thanh cong, khong phai khi bam nut.
Moi field them vao form = conversion giam. Toi da 3 field bat buoc.
Chi tiet setup pixel/CAPI/UTM → 53-tracking-setup.
Buoc 5 — Conversion checklist ky thuat (truoc khi go live)
Phan man hinh dau tien tai xong < 2 giay (do o mang 4G, khong do o wifi)
Anh co loading="lazy" — tru anh hero
Anh hero < 200KB, da nen, dung dinh dang toi uu
Kiem tra o be ngang 375px — khong co thanh cuon ngang
Headline + CTA thay ngay khong can cuon, ke ca tren mobile
Test submit form that — data ve dung noi nhan (Sheets / CRM / webhook)
Tat ca nut CTA va anchor scroll hoat dong
Meta Pixel fire dung event Lead khi submit (kiem bang Events Manager)
Da dien page title + meta description + OG image 1200x630
Khong co menu dieu huong, khong co link dan ra ngoai trang
Buoc 6 — Timeline chuan trong chien dich
Moc
Viec
Nguoi lam
Gate
T-14
Doc brief chien dich, chot landing page nam trong danh sach asset
Designer / Dev
41-campaign-asset-list
T-7
Dung MVP trong 30 phut → gui duyet
Designer / Dev
Duyet huong trong 15 phut (47-design-review)
T-6
Sua theo gop y MVP (1 vong)
Designer / Dev
T-5
Build ban Production day du (landing page la asset phuc tap — lam som nhat)
Designer / Dev
T-3
Gan tracking, test form, test toc do
Performance
53-tracking-setup
T-1
Kiem tra cuoi cung theo conversion checklist
Performance + Lead
Pre-launch check
T-0
Go live truoc khi bat ads
Khong bat ads truoc khi landing page da test xong
Luat: landing page luon la asset lam som nhat trong chien dich, vi moi thu khac (ads, email, Zalo) deu tro ve day. Landing page tre = ca chien dich tre.
Lien ket skill
09-insight-khach-hang — lay pain point va ngon ngu khach hang cho Section 2
05-copy-quang-cao — viet copy ads dan traffic ve landing page
10-tinh-kpi-nguoc — tinh conversion rate can dat va ngan sach ads tuong ung
02-brief-chien-dich — landing page nam trong brief chien dich tong the
13-phan-tich-du-lieu — phan tich hieu suat landing page sau khi chay
41-campaign-asset-list — landing page la 1 dong trong danh sach asset cua chien dich
46-brand-guideline — lay mau, font, style token thay vi tu che bang mau
47-design-review — gate duyet MVP o T-7 va duyet ban Production
49-html-email-template — cung he token va cung cach dung HTML cho email
53-tracking-setup — gan pixel, CAPI, UTM cho landing page
21-audit-ads-performance — khi CTR tot ma CPL cao, van de thuong nam o landing page
Checklist chat luong
Noi dung
Headline Hero truyen tai loi ich trong 60 ky tu
Moi section co 1 muc dich ro rang, khong trung lap
Pain point dung ngon ngu cua khach hang (khong dung thuat ngu noi bo)
Co it nhat 3 testimonial voi ten that + ket qua cu the
Moi CTA dung dong tu + loi ich, khong dung "Click here" hay "Tim hieu them"
Co yeu to khan cap (countdown, so luong gioi han, deadline)
FAQ xu ly het cac phan doi chinh
Thiet ke
Khong co navigation menu
Khong co link dan ra ngoai trang
Mobile layout 1 cot, font >= 16px
CTA button mau cam, chiem full width tren mobile
Hinh anh co alt text
Form toi da 3 truong
Ky thuat
Load time < 3 giay tren 4G
Meta Pixel + GA4 da cai
Form gui data ve Google Sheets
Zalo thong bao khi co lead moi
UTM params duoc luu vao form data
OG image 1200x630 da co
noindex, nofollow (landing page khong can SEO)
Truoc khi go live
Test form tren mobile (iOS + Android)
Test toc do tren PageSpeed Insights
Kiem tra hien thi OG khi share link
Chay thu Meta Pixel voi Events Manager
Link CTA va anchor scroll hoat dong dung
Khi tu build HTML
Da chon mode truoc khi build (MVP hay Production) — khong nhay thang vao Production
MVP hoan thanh trong 30 phut va da duoc duyet huong truoc khi build that
Thu tu section chon theo muc tieu va do am cua traffic — khong mac dinh 7 section
Mau va font lay tu brand hub ([mau primary], [font heading]) — khong tu che
Form co hidden field tu dong bat UTM tu URL
Event Lead fire khi submit thanh cong, khong phai khi bam nut
Anh hero < 200KB; anh con lai co loading="lazy"
Kiem tra 375px khong co cuon ngang
Landing page hoan thanh truoc khi bat ads — khong chay ads vao trang chua test
